NOVEL NEXT NBA: One Super Talent of the Week
Chapter 36 Brand Negotiation
Duan Yu came to the meeting room of the arena after washing up.
Outside the meeting room, he saw a few Americans with briefcases, and a few tired Chinese.
Duan Yu doesn't have an agent, outsiders who want to contact Duan Yu first contact the arena, the arena then contact the coach, the coach then contact Duan Yu, so Lao Jin acted as his consultant.
He said to the brand side: "I kept everyone waiting for a long time, then we will follow the principle of first come, first served, and invite the person in charge of Nike who came first to talk to Duan Yu first."
The person in charge of Nike stepped forward and shook hands with Duan Yu and said politely: "Hello! I am John, the person in charge of the public relations department of Nike. It is an honor to meet you."
Duan Yu walked into the meeting room after politely greeting him.
John didn't write any ink, and went straight to the point, he took out a contract from the folder and said: "This is a 7-year, 1.2 million US dollar endorsement contract that we prepared for you.
This contract is exactly the same as the contract we wanted to sign with Dayao back then. It is our biggest regret at Nike that we failed to cooperate with Dayao.So we sincerely hope to reach cooperation with you.
As long as we reach a cooperation, we will create exclusive basketball shoes for you.We have already thought about the design elements of the sneakers. The main color is Huaxia Red. Once launched, it will definitely surprise the world! "
Duan Yu looked calm, but his heart was still full of excitement.
The endorsement fee of 7 million for 1.2 years is definitely a sky-high contract for a person who has only played 10 airport games.
You must know that even the first contract signed by LeBron James and Nike is only 7 years and 9000 million.The Greek monster Antetokounmpo only has a 9-year 9000 million contract.
Duan Yu's 7 million in the past 1.2 years can definitely beat the commercial endorsements of most NBA stars!
Duan Yu tried his best to suppress the excitement in his heart and asked back: "Since this contract is the same as the quotation given to Dayao back then, it means that this is an quotation from more than 10 years ago? Take a contract from more than ten years ago. Is it a bit dishonest to offer me the price?"
John couldn't help being taken aback, he didn't expect Duan Yu to answer in this way, they wanted to use the regret of not signing Dayao as an entry point, and directly signed Duan Yu with a high salary, but they didn't expect Duan Yu to use this matter to turn one Army, which made John a little overwhelmed for a while.
"Continue to increase the endorsement fee? This needs to be discussed with the headquarters. Give up Duan Yu's investment? Then you will miss another opportunity to cooperate with Huaxia. What should I do?"
Duan Yu also saw John's entanglement, so he said: "I see your entanglement, you don't need to answer now, you can discuss it with your company again. And there are several other brands outside the door, I also Need to hear their offers. You can't let them come for nothing."
"Well, it's natural. Then I'll make a phone call with the headquarters. Here's my business card. We'll get in touch later."
"Ok!"
John then walked out of the conference room.
Seeing the person in charge of Nike come out, Lao Jin shouted at the door: "Yes, please come next! The person in charge of Adidas enters the venue!" It was like a yelling waiter.
Then Adi's person in charge walked in.
After a brief introduction, he also gave the company's quotation.
"Our Adidas company is willing to provide you with a three-year contract worth 3 million yuan. We hope..."
"Okay! You don't need to say any more, I won't consider Adi just for this offer! Sorry for wasting your time, please come back."
"???"
The person in charge of Adidas was obviously a little surprised. He didn't expect Duan Yu to refuse so decisively, "Rejected me so soon? 1500 million is not low! Could it be that Nike gave him a higher price?"
But then he smiled smugly: "Huh~ It's okay to reject our Adi, but I have never been optimistic about Duan Yu's deal. He will definitely lose if he signs with Nike! Let's go!"
In Duan Yu's heart, Nike has always been his first choice for signing contracts.Nike's sneakers and clothes are not only in the leading position in the Chinese market every year, but more importantly, its sales in the international market are also among the best.
Moreover, Nike also has its own top-level sneaker design team. Who doesn't want their exclusive sneakers to be sold all over the world and recognized by the world.This alone makes the athletes' hearts flutter.It can be said that as long as you sign a contract with Nike, you will definitely make a profit!
Although Adidas is also an international first-tier brand, its strength and influence are comparable to Adidas, but Adidas promotes more football matches and less basketball promotion.So Duan Yu would not consider cooperating with Adi.
Coupled with the cotton incident that will happen in the future, Adidas' reputation in China will plummet, and sales will decline severely. It is even more impossible for Duan Yu to cooperate with Adidas!
After seeing the person in charge of Adidas come out so soon, Lao Jin was also a little surprised, but he didn't ask any more questions.
The person in charge of Nike smiled crookedly, with a determined expression on his face, "The person in charge of Adidas took only 3 minutes from entering to leaving, and he came out before his butt was warmed up, so the negotiation probably didn't work out. In this way, we will lose one of the strongest competitors, and we will be able to suppress Duan Yu's conditions.
As for this Chinese company, it should not have so much money to compete with our Nike, right? "
Lao Jin said to the last brand party: "Please invite the last brand party to enter, Anta from China!"
Duan Yu was a little surprised, "This is the last brand. Why didn't Li Ning, Xtep, and 361° come? Are you so ignorant of me?"
Or is it that my explosion was beyond their expectations, and they haven't reacted yet?
Probably didn't respond.I am so good, how could they not pay attention to it! "
The fact is exactly the same, these companies are also urgently discussing Duan Yu's offer, but they haven't had time to leave yet.
The person in charge of Anta smiled and said in English: "Hi Duan Yu! Finally, we see the new hope of our Huaxia basketball team!"
Duan Yu also greeted him with a smile: "You are too much for the prize. Since we are all Chinese, let's speak in Chinese instead of bird language."
"Okay, okay, then we will use our mother tongue, so that it looks friendly. I am Zheng Yingjie from Anta Overseas Development Department."
"Hello Mr. Zheng!"
"Okay! Then let's stop being polite, let's get down to business. We at Anta really want to reach an agreement with you as an endorsement. You should have seen the development momentum of our Anta in recent years. We have secured the No. [-] position in China in a short period of time. The position of the second major sports brand is second only to Li Ning.
And we believe that as long as you reach a cooperation with Anta, we will definitely surpass Li Ning and become the number one sports brand in China.We, Anta, will also create exclusive sports shoes and sportswear for you.
Since we are here to cooperate with you sincerely, we will not say how much the endorsement fee is.Make an offer! "
Duan Yu chuckled and said, "Let me set the price myself? Hehe, Mr. Zheng, you are really confident!
In order to make you feel that I am not asking for prices blindly, let me first talk about the quotations given to me by Adidas and Nike, so that you can also use them as a reference. "
Zheng Yingjie suddenly felt uneasy, but he still pretended to be calm and said: "Okay! Please tell me!"
Duan Yu: "Adi's offer is $3 million for three years, do you think you can accept it?"
Zheng Yingjie was overjoyed, "What Duan Yu said just now, I thought he had signed a huge contract! I was shocked! It's only 1500 million US dollars, and Anta can definitely afford this offer!"
But Duan Yu's next sentence almost dropped his jaw, and his heart almost stopped suddenly.
"As for Nike...they offered me a seven-year, $7 million contract!"
Zheng Yingjie: "Abaaaba... How much... How much? 1.2 million?"
Outside the meeting room, he saw a few Americans with briefcases, and a few tired Chinese.
Duan Yu doesn't have an agent, outsiders who want to contact Duan Yu first contact the arena, the arena then contact the coach, the coach then contact Duan Yu, so Lao Jin acted as his consultant.
He said to the brand side: "I kept everyone waiting for a long time, then we will follow the principle of first come, first served, and invite the person in charge of Nike who came first to talk to Duan Yu first."
The person in charge of Nike stepped forward and shook hands with Duan Yu and said politely: "Hello! I am John, the person in charge of the public relations department of Nike. It is an honor to meet you."
Duan Yu walked into the meeting room after politely greeting him.
John didn't write any ink, and went straight to the point, he took out a contract from the folder and said: "This is a 7-year, 1.2 million US dollar endorsement contract that we prepared for you.
This contract is exactly the same as the contract we wanted to sign with Dayao back then. It is our biggest regret at Nike that we failed to cooperate with Dayao.So we sincerely hope to reach cooperation with you.
As long as we reach a cooperation, we will create exclusive basketball shoes for you.We have already thought about the design elements of the sneakers. The main color is Huaxia Red. Once launched, it will definitely surprise the world! "
Duan Yu looked calm, but his heart was still full of excitement.
The endorsement fee of 7 million for 1.2 years is definitely a sky-high contract for a person who has only played 10 airport games.
You must know that even the first contract signed by LeBron James and Nike is only 7 years and 9000 million.The Greek monster Antetokounmpo only has a 9-year 9000 million contract.
Duan Yu's 7 million in the past 1.2 years can definitely beat the commercial endorsements of most NBA stars!
Duan Yu tried his best to suppress the excitement in his heart and asked back: "Since this contract is the same as the quotation given to Dayao back then, it means that this is an quotation from more than 10 years ago? Take a contract from more than ten years ago. Is it a bit dishonest to offer me the price?"
John couldn't help being taken aback, he didn't expect Duan Yu to answer in this way, they wanted to use the regret of not signing Dayao as an entry point, and directly signed Duan Yu with a high salary, but they didn't expect Duan Yu to use this matter to turn one Army, which made John a little overwhelmed for a while.
"Continue to increase the endorsement fee? This needs to be discussed with the headquarters. Give up Duan Yu's investment? Then you will miss another opportunity to cooperate with Huaxia. What should I do?"
Duan Yu also saw John's entanglement, so he said: "I see your entanglement, you don't need to answer now, you can discuss it with your company again. And there are several other brands outside the door, I also Need to hear their offers. You can't let them come for nothing."
"Well, it's natural. Then I'll make a phone call with the headquarters. Here's my business card. We'll get in touch later."
"Ok!"
John then walked out of the conference room.
Seeing the person in charge of Nike come out, Lao Jin shouted at the door: "Yes, please come next! The person in charge of Adidas enters the venue!" It was like a yelling waiter.
Then Adi's person in charge walked in.
After a brief introduction, he also gave the company's quotation.
"Our Adidas company is willing to provide you with a three-year contract worth 3 million yuan. We hope..."
"Okay! You don't need to say any more, I won't consider Adi just for this offer! Sorry for wasting your time, please come back."
"???"
The person in charge of Adidas was obviously a little surprised. He didn't expect Duan Yu to refuse so decisively, "Rejected me so soon? 1500 million is not low! Could it be that Nike gave him a higher price?"
But then he smiled smugly: "Huh~ It's okay to reject our Adi, but I have never been optimistic about Duan Yu's deal. He will definitely lose if he signs with Nike! Let's go!"
In Duan Yu's heart, Nike has always been his first choice for signing contracts.Nike's sneakers and clothes are not only in the leading position in the Chinese market every year, but more importantly, its sales in the international market are also among the best.
Moreover, Nike also has its own top-level sneaker design team. Who doesn't want their exclusive sneakers to be sold all over the world and recognized by the world.This alone makes the athletes' hearts flutter.It can be said that as long as you sign a contract with Nike, you will definitely make a profit!
Although Adidas is also an international first-tier brand, its strength and influence are comparable to Adidas, but Adidas promotes more football matches and less basketball promotion.So Duan Yu would not consider cooperating with Adi.
Coupled with the cotton incident that will happen in the future, Adidas' reputation in China will plummet, and sales will decline severely. It is even more impossible for Duan Yu to cooperate with Adidas!
After seeing the person in charge of Adidas come out so soon, Lao Jin was also a little surprised, but he didn't ask any more questions.
The person in charge of Nike smiled crookedly, with a determined expression on his face, "The person in charge of Adidas took only 3 minutes from entering to leaving, and he came out before his butt was warmed up, so the negotiation probably didn't work out. In this way, we will lose one of the strongest competitors, and we will be able to suppress Duan Yu's conditions.
As for this Chinese company, it should not have so much money to compete with our Nike, right? "
Lao Jin said to the last brand party: "Please invite the last brand party to enter, Anta from China!"
Duan Yu was a little surprised, "This is the last brand. Why didn't Li Ning, Xtep, and 361° come? Are you so ignorant of me?"
Or is it that my explosion was beyond their expectations, and they haven't reacted yet?
Probably didn't respond.I am so good, how could they not pay attention to it! "
The fact is exactly the same, these companies are also urgently discussing Duan Yu's offer, but they haven't had time to leave yet.
The person in charge of Anta smiled and said in English: "Hi Duan Yu! Finally, we see the new hope of our Huaxia basketball team!"
Duan Yu also greeted him with a smile: "You are too much for the prize. Since we are all Chinese, let's speak in Chinese instead of bird language."
"Okay, okay, then we will use our mother tongue, so that it looks friendly. I am Zheng Yingjie from Anta Overseas Development Department."
"Hello Mr. Zheng!"
"Okay! Then let's stop being polite, let's get down to business. We at Anta really want to reach an agreement with you as an endorsement. You should have seen the development momentum of our Anta in recent years. We have secured the No. [-] position in China in a short period of time. The position of the second major sports brand is second only to Li Ning.
And we believe that as long as you reach a cooperation with Anta, we will definitely surpass Li Ning and become the number one sports brand in China.We, Anta, will also create exclusive sports shoes and sportswear for you.
Since we are here to cooperate with you sincerely, we will not say how much the endorsement fee is.Make an offer! "
Duan Yu chuckled and said, "Let me set the price myself? Hehe, Mr. Zheng, you are really confident!
In order to make you feel that I am not asking for prices blindly, let me first talk about the quotations given to me by Adidas and Nike, so that you can also use them as a reference. "
Zheng Yingjie suddenly felt uneasy, but he still pretended to be calm and said: "Okay! Please tell me!"
Duan Yu: "Adi's offer is $3 million for three years, do you think you can accept it?"
Zheng Yingjie was overjoyed, "What Duan Yu said just now, I thought he had signed a huge contract! I was shocked! It's only 1500 million US dollars, and Anta can definitely afford this offer!"
But Duan Yu's next sentence almost dropped his jaw, and his heart almost stopped suddenly.
"As for Nike...they offered me a seven-year, $7 million contract!"
Zheng Yingjie: "Abaaaba... How much... How much? 1.2 million?"
Tip: You can use left, right, A and D keyboard keys to browse between chapters.