NBA: One Super Talent of the Week

Chapter 37 Successfully signed with Anta!



Zheng Yingjie: "How much...how much? 1.2 million?"

Duan Yu said lightly: "That's right, 1.2 million, and it's still US dollars. If you don't believe me, you can go out and turn right right now, and ask the person in charge of Nike to see if I have fooled you."

Zheng Yingjie's face was full of sadness, and he thought quickly: "The 7-year contract of 1.2 million US dollars is an average of more than 1700 million US dollars per year, which is [-] million in Huaxia currency! The one-year endorsement fee is One hundred million, this is definitely the biggest contract in China.

Is such a big contract really going to be given to a player who just became popular in the NBA?

But if Duan Yu does not have such a high commercial value, why would Nike be willing to spend a lot of money to sign Duan Yu?As an international first-line brand, Nike can never be wrong when looking at people, and it is definitely not because people are stupid and rich.But the sky-high contract of 1.2 million is really a bit over the standard!what can we do about it? "

After seeing his expression, Duan Yu probably guessed that he would not be able to spend so much money to sign himself.

Although he really wants to support domestic brands, Anta's reputation and sales in China are indeed doing very well.But if the difference in endorsement fee is too big, put aside those companies that insult China's reputation and refuse to sign. Of course, whoever gives the money will sign more.

Duan Yu smiled and said, "Thank you Mr. Zheng for flying so far to the United States. I'm very sorry for making you come here for nothing. I hope we will have the opportunity to cooperate in the future."

Zheng Yingjie stood up suddenly and said excitedly: "Mr. Duan, don't be in a hurry to see off the guests. As I said, we at Anta are here to cooperate with you sincerely, so you... just make a price!"

Duan Yu was also very surprised by Mr. Zheng's answer. From his tone, he gritted his teeth and made a lot of determination to say this.It can also be seen from this that Anta did come with full sincerity.

On one side is the international brand Nike, and on the other is the sincere domestic brand Anta. Duan Yu can't help but compare the two.

In later generations, the development of Anta can be said to be advancing by leaps and bounds. In 21 years of revenue, it surpassed Li Ning and Adidas to become the second largest sports brand in China. In 22 years, its revenue broke through the 500 billion yuan mark for the first time, surpassing the almost unshakable Nike with a slight advantage. Become the No. [-] sports brand in China and achieve a shocking counterattack!

Although Anta has become the number one sports brand in China, it has not drifted at all.Anta voluntarily gave up the high-end market and focused on the mass market. Even the exclusive sneakers for football stars are only 400 yuan, which is affordable for almost everyone.The main thing is to be close to the people!This sales strategy will only make Anta sell better and better.

Although Nike was not the initiator of the cotton incident, it is still a foreign brand after all. If something like Adidas comes out, I am afraid that it will lose the Chinese market in an instant, and its image will also be affected.

Duan Yu weighed the pros and cons and said: "It can be seen that Mr. Zheng really came here with sincerity, so I will tell you the number. As long as you agree, we will sign the contract immediately. I will disappear from other brands."

"Okay! Please tell me, Mr. Duan!"

"7 million US dollars in 1.4 years, plus 20% of the sales of my exclusive shoes and clothing!"

Zheng Yingjie said without the slightest hesitation: "Okay! Deal!"

Duan Yu stood up, shook hands with Zheng Yingjie and said, "Then we have a happy cooperation!"

"Happy cooperation!"

The two simply signed a cooperation agreement and then left the office. The official contract needs to be approved by Anta headquarters before it can be signed. It is estimated that it will take two days.

After seeing Duan Yu and the person in charge of Anta come out talking and laughing, John, the person in charge of Nike, couldn't help but feel a little bit in his heart, "Could it be that Duan Yu has already signed a contract with Anta? Impossible, Anta can't come up with something better than ours. Nike also has a high endorsement fee."

John stepped forward and asked, "Mr. Duan Yu, I just discussed with the headquarters about your endorsement fee..."

Duan Yu interrupted him and said: "Mr. John, I'm really sorry. I have already reached a cooperation intention with Anta, so there is no need to say your quotation. Thank you for your kindness to me. We have the opportunity to cooperate again. .”

The reason why Duan Yu interrupted John was because he didn’t want to hear Nike’s offer. If he found out that Nike’s offer was higher than Anta’s, it would be such a sad thing!

John stood there for a long time and said, "Our latest offer to you is $7 million for seven years!"

Duan Yu was so angry that his teeth itched, "Wipe! I knew it would be less!"

Zheng Yingjie hurriedly comforted: "It's okay, you still have 20% of the exclusive shoes and clothing sales, as long as the sneakers and jerseys sell well, you can earn back 1000 million in minutes!"

"Yeah, it makes sense! I'm not at a loss!"

John remembered something again and said: "By the way, plus 20% of the sales of your exclusive sneakers!"

"Fuck! I'm still at a loss!"

Zheng Yingjie scratched his head, feeling a little embarrassed, he didn't know what to say, "My...hehe...how about we give you some more pairs of insoles from Anta?"

"Ahem... forget about the insoles. Since I have reached a cooperation intention with you Anta, I will not regret it.

I only hope that you Anta can uphold the original intention, strictly control the quality, make sneakers that are affordable and usable by all people, and go abroad and sell well all over the world! "

"Don't worry! We will definitely do it!"

The signing of the real contract will take place in three days, and a press conference will be held on the same day to announce the formal cooperation between Duan Yu and Anta.

During this period, Duan Yu should compete and train without any restrictions. The only restriction is to keep the media secret.

Tomorrow, the Nets will fly to Washington to challenge the Wizards away.

The Wizards can be said to be the most regrettable team this year.

The team has all-star players John Wall and Bradley Beal who are at their peak. The two guns in the backcourt can be called the strongest firepower in the East.Coupled with the Dwight Howard that the team has just traded, it has further stabilized the team's defensive capabilities.

The combination of the 3 giants is definitely the most powerful contender for this year's championship.

But all beautiful illusions were shattered with Wall's accidental injury.

In the middle of the season, Wall underwent surgery on his left foot because of chronic pain in his left foot.

After the operation, he needs to recuperate for 6-8 months, which also caused him to miss the rest of the team's games.

But while Wall was recuperating at home, he didn’t know what difficult moves to play in the bathroom, and accidentally slipped and fell, which caused his Achilles tendon torn, and the recovery period was directly increased to 12 months. Also all reimbursed!

The team's leading star has not played for almost two seasons, and the big contract of more than 4 million is in his hands. Even if the team wants to strengthen, there is really no salary space.

This also caused the team's vitality to be seriously injured, and the combat effectiveness plummeted.Coupled with Howard's decline in form and incompatibility with the team, this team, which was expected to compete for the championship, could not even make it to the playoffs.What a pity!

But Duan Yu will face a Wall who has not been injured tomorrow, and Howard has just joined the Wizards team who want to work hard to show their big three!It should be a tough fight...


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