NOVEL NEXT NBA: One Super Talent of the Week
Chapter 35 Brand side competition!
Duan Yu's crazy performance in recent games has also attracted the attention of many sports brands.
These brands are also urgently estimating Duan Yu's commercial value. They must seize the opportunity to grab Duan Yu in order to obtain his exclusive endorsement.
But Duan Yu's situation is a bit special, he belongs to the sudden explosion, and there is no warning of the explosion, it is completely outside their strategic plan, which makes them a little unprepared.
Those brands with poor capital and strength had no choice but to withdraw from Duan Yu's competition.
The remaining brands competing for Duan Yu are all well-funded and influential brands.The first to bear the brunt is the attention of Nike and Adidas, the largest sports brands in the United States, and the attention of China's Li Ning, Anta, and Xtep.
But Duan Yu has only played 10 or so games in the NBA after all, and there are still many uncertainties in the future. The major brands still have a lot of controversy over Duan Yu's market pricing, and heated discussions were also launched at the meeting .
Adidas: "We have already signed James Harden in the NBA. I don't think we need to sign another NBA player for the time being. Football stars are our main signing objects for Adidas. The NBA means it."
"It is precisely because we have few NBA players signed that our basketball shoes have been unable to sell Nike! Duan Yu not only opened up 'Yu Crazy', but also he has the strength to become a superstar. The most important thing is that behind him is There is a huge Chinese market! Boss, signing Duan Yu is a good opportunity for us to turn around in the NBA, and signing him will definitely not lose money!"
Another executive said: "Hmph, what's 'Yu Crazy', the ending must be the same as 'Lin Crazy', it's just a flash in the pan. Leader, even if you really sign Duan Yu, I suggest no more than 300 million a year!"
President Adi thought for a moment and decided: "Duan Yu's future is indeed still a lot of unknowns, but at present it seems that he is the biggest dark horse in the NBA. 300 million a year is indeed a bit too low, so give him a A three-year 3 million offer, if you agree, sign it, if you don't agree, you will withdraw!"
……
Nike CEO: "Sign it! You must win Duan Yu this time! When Dayao entered the NBA, we only offered an offer of 4 million US dollars for 160 years. Feeling humiliated, Dayao rejected it directly We turned around and drew up a seven-year $7 million contract with Reebok. Even when we reacted and came up with a seven-year offer of $5000 million, Dayao still rejected us and continued to sign with Reebok .
7 years!Do you know how I spent these 7 years? How much money did you earn less in the Chinese market in 7 years?
So this time I will never make the same mistake again!Duan Yu must be signed with a high salary this time!Then use the contract we gave to Dayao back then, the 7-year endorsement fee of 1.2 million US dollars to ask him to speak! "
……
There are also intense discussions within Li Ning Company.
"Although we have signed Wade, an NBA superstar, Wade has entered the end of his career and is likely to choose to retire within a year or two. The commercial value and market influence will definitely shrink greatly. Therefore, we must Hurry up and sign a potential NBA player to replace Wade, I think Duan Yu is a very good guy, do you have any opinions? Discuss together.”
"Obviously Duan Yu is the best candidate to replace Wade. Although he has not been in the NBA for a long time, he has already broken many records in the NBA. He is an absolute star in the future. He is very likely to create another record in the Yao period. Brilliant, so we must go all out to sign him! I suggest signing him with a contract no lower than that of Wade. If you are worried that Duan Yu will have too much uncertainty in the future, then sign him for 3 years first."
"Giving Duan Yu and Wade the same offer? Isn't that too high?"
"Wade signed a 10-year, 1000 million-dollar contract with us, which is 700 million a year. Dayao's endorsement fees in those years averaged just over 1000 million yuan. Can Duan Yu's commercial value be as high as Dayao's? One year [-] million is designated for Gao!"
Mr. Li: "Then how much do you think is suitable to sign Duan Yu?"
"Duan Yu is from Huaxia, so we have a certain advantage in signing contracts. So we don't have to rush to give our own quotations, and wait, after other brands bid, we can refer to other brands' quotations Make an offer.
As long as the price is similar, Duan Yu should give priority to our Huaxia brand. "
Mr. Li: "Well, it makes sense, then let's wait and see!"
……
Anta: "We Xtep must sign Duan Yu this time, no matter how much it costs! As long as we can sign him, I believe we will be able to defeat Li Ning and become the number one sports brand in China!"
"Well, I think so too!"
"Contact Duan Yu's agent right now, we must hurry up and talk to him about the signing."
"It's just... Duan Yu doesn't have an agent at all, and he changed his phone number after he went to the United States, so we haven't been able to contact him."
"No agent? Can't get in touch with him yet? Shit! Then what are we waiting for, take an overnight flight and leave for Brooklyn immediately! Hurry up!"
……
At the same time, Xtep is also holding an urgent meeting to discuss the offer of Duan Yu...
After the game against the Suns, Duan Yu returned to his apartment. He wanted to sleep in to recover from the energy consumed by rebounding, but Atkinson woke him up with a phone call. "Yu! There is a big happy event!"
Duan Yu rubbed his eyes and said, "What's the happy event in the morning? Are you old enough to have a child?"
"Why do I have a child in old age! There are brands who have come to endorse you, and they are all big brands! Hurry up to the arena!"
As soon as Duan Yu heard about this, he immediately regained his spirits.He sat up straight and said, "Okay! I'll go right away!"
For star players, the team's salary is only a part of their own income, or even a small part.The income of endorsement is sometimes higher than the salary of playing!
Endorsements are not only quick money, just a few posses from Paipai ads, but also can greatly spread the influence. In this era of streaming media, no one can escape the bombardment of advertisements!
As long as the commercials are shot well and you are willing to spend a lot of money on publicity, you will definitely become a household name overnight!
At this time, Lao Jin instructed again: "You don't have an agent, and you can also think about how much money you want on the way. But you must remember, don't rush to agree with the first brand party after talking, and you must shop around. !"
"understand!"
These brands are also urgently estimating Duan Yu's commercial value. They must seize the opportunity to grab Duan Yu in order to obtain his exclusive endorsement.
But Duan Yu's situation is a bit special, he belongs to the sudden explosion, and there is no warning of the explosion, it is completely outside their strategic plan, which makes them a little unprepared.
Those brands with poor capital and strength had no choice but to withdraw from Duan Yu's competition.
The remaining brands competing for Duan Yu are all well-funded and influential brands.The first to bear the brunt is the attention of Nike and Adidas, the largest sports brands in the United States, and the attention of China's Li Ning, Anta, and Xtep.
But Duan Yu has only played 10 or so games in the NBA after all, and there are still many uncertainties in the future. The major brands still have a lot of controversy over Duan Yu's market pricing, and heated discussions were also launched at the meeting .
Adidas: "We have already signed James Harden in the NBA. I don't think we need to sign another NBA player for the time being. Football stars are our main signing objects for Adidas. The NBA means it."
"It is precisely because we have few NBA players signed that our basketball shoes have been unable to sell Nike! Duan Yu not only opened up 'Yu Crazy', but also he has the strength to become a superstar. The most important thing is that behind him is There is a huge Chinese market! Boss, signing Duan Yu is a good opportunity for us to turn around in the NBA, and signing him will definitely not lose money!"
Another executive said: "Hmph, what's 'Yu Crazy', the ending must be the same as 'Lin Crazy', it's just a flash in the pan. Leader, even if you really sign Duan Yu, I suggest no more than 300 million a year!"
President Adi thought for a moment and decided: "Duan Yu's future is indeed still a lot of unknowns, but at present it seems that he is the biggest dark horse in the NBA. 300 million a year is indeed a bit too low, so give him a A three-year 3 million offer, if you agree, sign it, if you don't agree, you will withdraw!"
……
Nike CEO: "Sign it! You must win Duan Yu this time! When Dayao entered the NBA, we only offered an offer of 4 million US dollars for 160 years. Feeling humiliated, Dayao rejected it directly We turned around and drew up a seven-year $7 million contract with Reebok. Even when we reacted and came up with a seven-year offer of $5000 million, Dayao still rejected us and continued to sign with Reebok .
7 years!Do you know how I spent these 7 years? How much money did you earn less in the Chinese market in 7 years?
So this time I will never make the same mistake again!Duan Yu must be signed with a high salary this time!Then use the contract we gave to Dayao back then, the 7-year endorsement fee of 1.2 million US dollars to ask him to speak! "
……
There are also intense discussions within Li Ning Company.
"Although we have signed Wade, an NBA superstar, Wade has entered the end of his career and is likely to choose to retire within a year or two. The commercial value and market influence will definitely shrink greatly. Therefore, we must Hurry up and sign a potential NBA player to replace Wade, I think Duan Yu is a very good guy, do you have any opinions? Discuss together.”
"Obviously Duan Yu is the best candidate to replace Wade. Although he has not been in the NBA for a long time, he has already broken many records in the NBA. He is an absolute star in the future. He is very likely to create another record in the Yao period. Brilliant, so we must go all out to sign him! I suggest signing him with a contract no lower than that of Wade. If you are worried that Duan Yu will have too much uncertainty in the future, then sign him for 3 years first."
"Giving Duan Yu and Wade the same offer? Isn't that too high?"
"Wade signed a 10-year, 1000 million-dollar contract with us, which is 700 million a year. Dayao's endorsement fees in those years averaged just over 1000 million yuan. Can Duan Yu's commercial value be as high as Dayao's? One year [-] million is designated for Gao!"
Mr. Li: "Then how much do you think is suitable to sign Duan Yu?"
"Duan Yu is from Huaxia, so we have a certain advantage in signing contracts. So we don't have to rush to give our own quotations, and wait, after other brands bid, we can refer to other brands' quotations Make an offer.
As long as the price is similar, Duan Yu should give priority to our Huaxia brand. "
Mr. Li: "Well, it makes sense, then let's wait and see!"
……
Anta: "We Xtep must sign Duan Yu this time, no matter how much it costs! As long as we can sign him, I believe we will be able to defeat Li Ning and become the number one sports brand in China!"
"Well, I think so too!"
"Contact Duan Yu's agent right now, we must hurry up and talk to him about the signing."
"It's just... Duan Yu doesn't have an agent at all, and he changed his phone number after he went to the United States, so we haven't been able to contact him."
"No agent? Can't get in touch with him yet? Shit! Then what are we waiting for, take an overnight flight and leave for Brooklyn immediately! Hurry up!"
……
At the same time, Xtep is also holding an urgent meeting to discuss the offer of Duan Yu...
After the game against the Suns, Duan Yu returned to his apartment. He wanted to sleep in to recover from the energy consumed by rebounding, but Atkinson woke him up with a phone call. "Yu! There is a big happy event!"
Duan Yu rubbed his eyes and said, "What's the happy event in the morning? Are you old enough to have a child?"
"Why do I have a child in old age! There are brands who have come to endorse you, and they are all big brands! Hurry up to the arena!"
As soon as Duan Yu heard about this, he immediately regained his spirits.He sat up straight and said, "Okay! I'll go right away!"
For star players, the team's salary is only a part of their own income, or even a small part.The income of endorsement is sometimes higher than the salary of playing!
Endorsements are not only quick money, just a few posses from Paipai ads, but also can greatly spread the influence. In this era of streaming media, no one can escape the bombardment of advertisements!
As long as the commercials are shot well and you are willing to spend a lot of money on publicity, you will definitely become a household name overnight!
At this time, Lao Jin instructed again: "You don't have an agent, and you can also think about how much money you want on the way. But you must remember, don't rush to agree with the first brand party after talking, and you must shop around. !"
"understand!"
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