To become the richest man from the beginning of the game

Chapter 1297 Service providers and middlemen

Meng Chang didn't despise Tian Mo because of what he said, but he paid more attention to it.

No matter how Tian Mo was before, a talent who can be personally discovered by Mr. Pei must be extraordinary!
Moreover, Tian Mo's understanding of the profession of rental agency is not deep, and whether he can give Meng Chang the answer he wants will only be known after chatting.

Meng Chang decided to get to the point: "So, what do you think about the profession of rental agency?"

"For example, now people generally have certain prejudices about this profession. Do you think it is a human problem, or a company problem, or is it a problem of the entire industry?"

Tian Mo took a sip of coffee, thought for a while and said, "Actually, if you asked me this question when I was an intermediary, I would definitely not be able to answer it."

"Because I didn't understand anything at that time, even if I saw many things, I couldn't analyze them."

"However, after being the head of the sales department at Tengda for a period of time, under President Pei's words and deeds, I suddenly had some insights."

"Looking back at my previous experience as an intermediary, I suddenly have some new views."

Meng Chang couldn't help but his eyes lit up.

what is this?
This is a master of everything!

The original Tian Mo can only be regarded as a very crappy rental agency.

I only signed two orders in a month. It is impossible to say that this is not due to lack of ability but too much conscience!
But now, Tian Mo Neng is doing well in Tengda's sales department and is well received. It is obvious that he has received the true biography of President Pei and is enlightened.

The nature of the work in the sales department is similar.

Tian Mo, who has already been enlightened, looks back at his previous experience, and he will naturally gain some new inspiration.

Especially when comparing the experience of working in Tenda with the experience of working in an intermediary store, you will naturally see the difference.

Meng Chang suddenly looked forward to what Tian Mo would say next.

Tian Mo thought about it for a while and said, "The sales method taught to me by Boss Pei is actually the most ideal method."

"Tengda has the best products, and as a salesperson, as long as I introduce products to customers truthfully and treat people with sincerity, I will naturally leave a good impression on customers and build a kind of trust virtually."

"The trust in sales, coupled with the excellence of the product itself, will naturally not worry about sales."

"Treat people with sincerity and serve with sincerity, this is the way of sales that Mr. Pei taught me."

"But when I substituted this sales method into the intermediary work I was engaged in before, I found that it didn't work at all, and it was even out of place."

"In retrospect, the reason why some rental agencies recruit people is because of the uneven quality of employees, because of the profit-seeking of intermediary companies, and because of the particularity of the entire industry."

Meng Chang nodded happily, and said while taking notes in a small notebook: "We have plenty of time, don't worry, just take your time."

Tian Mo continued: "Most people's bad impressions of various sales and intermediaries are left when they deal with a specific person."

"The recruitment requirements for similar occupations are relatively low, especially the quality of employees of some small black intermediaries is even more uneven, so it is easy to leave a bad impression on people."

"But at the root of it, I think it is a problem from top to bottom, from the industry to the company, and it is finally reflected on a specific person."

"Recruitment requirements are relatively low, and the quality of the recruits may not be high. My education is also very low, and I can't get along in ordinary intermediary companies, but I have done well in Tenda."

"It can be seen that many times it is not the problem of people, but the problem of the industry and the company. The environment has caused wrong inducements to people, and it is difficult for individuals to change the entire environment. Over time, it has become the current state, a pool of muddy water, No one can do it alone.”

Meng Chang nodded: "Then what do you think is the root cause of everyone's prejudice against this industry?"

Tian Mo thought for a while: "It's its mode of operation."

"I didn't realize this at the beginning, but after comparing it with Tenda, I realized that Tenda's sales and the intermediaries of some small intermediary companies seem to be the same type of work on the surface, but in fact they have no commonality at all."

"Tengda's sales are service-oriented, which is the icing on the cake. Our job is to objectively introduce the advantages and disadvantages of the product to customers on the premise that the product is excellent. Whether the customer wants to buy it depends entirely on the customer's own will."

"But the intermediary and sales of other companies are not like this."

"Their work is inductive. It's sending fans in a timely manner. It's not sending charcoal in a timely manner, it's sending fans in a timely manner."

"They are trying to induce and distort the needs of customers. When customers need something urgently, they use words and other methods to make customers believe that the thing in front of them is what they need, so as to facilitate the transaction."

"What customers need is to send charcoal in the snow, but the salesman is trying to sell fans to customers."

"It's like many real estate agencies posting fake photos online, or posting listing information that doesn't actually exist. Customers think the house is good after seeing it, so they call to ask, and the agent will say, this listing is still there, you come to me show you the house."

"When the customer came, the agent took him to another house, saying that the house he had seen before had just been booked, but there happened to be a similar one. The customer came all over, so he had to follow along. "

"The so-called 'almost' is actually a thousand miles away."

"Many intermediaries use this method to facilitate transactions, trying to sell those houses with poor decoration and poor environment to customers."

"This is a fairly common approach, and it's even becoming mainstream. Customers can't be sure that the photos they see on the website are photos of real listings, and there is a high probability that they are not."

"Through concealment and deception to facilitate the transaction, customers will naturally have a long memory after being cheated once, and they don't want to be cheated a second time, and a bad impression will naturally be formed."

Meng Chang nodded: "Well, I've heard this statement before, and it's really annoying."

"Then should it be attributed to the employees, the company, or the industry?"

Tian Mo said: "I think it should be attributed to the industry and the company."

"In Mr. Pei's view, intermediary and sales should be a service industry."

"The main job of many rental agency companies should be to serve tenants, meet their needs, provide them with high-quality housing and good guarantee services, and draw commissions from this."

"However, many companies now, such as Zhujia Group, are no longer service providers, but intermediaries."

"Through the way of building stores, we monopolize the surrounding housing sources. When the landlord hangs up the information, he asks the intermediary to keep calling and grab the housing. Ordinary tenants cannot contact the landlord, so they can only be forced to find an intermediary. The company rents a house from an intermediary.”

"Then, the intermediary company took advantage of its advantageous position to coax or deceive the tenant into signing a contract, transforming itself from a service provider into the owner of the tenant."

"Even lower prices for landlords and raise prices for tenants to maximize profits."

"On the surface, it is a service, but in fact the service provided is not directly proportional to the actual value. In essence, it uses industry monopoly and artificially created information gaps to isolate the real demand side, that is, landlords and tenants, so that they can Become a middleman who eats at both ends."

"And once this change in nature occurs, from a service nature to an intermediary nature, then these companies will naturally give birth to various operations in order to make more money."

"As I said before, there are many ways to deceive customers through fake listings, divide the house and rent it to many people, decorate it with inferior materials and rent it out at a high price, and even intimidate and blackmail customers who try to bypass the intermediary. , although there are differences in methods depending on the company, big companies are relatively concerned about face and small companies have no bottom line, but in the final analysis, it is because their nature has long ceased to be a service industry, and they have become middlemen who monopolize channels by unscrupulous means .”

"In the final analysis, these show operations have only one purpose, which is to do everything possible to make more money. They even came up with the trick of tricking tenants into signing loan agreements, and then using loans to monopolize the housing supply, completely regardless of the consequences. Made it too."

"The reason why many people say that these companies suck blood is because the services they provide are not worthy of the profits they actually grab."

"The industry is like this, and the company is like this. Naturally, the employees below can only pursue profits and commissions at all costs, so it has become what it is now."

"To say that the real instigator should be the 'business wizard' who first changed the nature of intermediary business from 'service' to 'middleman'."

"Many people are doing things that appear to be creating new business models, but in fact they are adding mouse feces to the pot, stirring up the entire industry and making black-hearted money."

"What Mr. Pei has been doing is exactly the opposite. He has been working hard to replace the current mainstream, deformed, and distorted business model with a new business model, so that these industries can return to their original status. status."

Meng Chang nodded frequently while recording quickly.

After hearing Tian Mo's words, he felt that he really found the right person.

The whip pierces into the inside, hits the nail on the head!

Indeed, many people's bad impression of the intermediary may come from a low-quality intermediary.

But the source of this phenomenon is actually that the entire large company, and even the entire industry, has a fundamental problem.

When the nature of a company changes fundamentally, every one of its employees, whether they do these things voluntarily or not, whether they are forced to or because of a commission, will make no difference in the results.

There is even a phenomenon that bad money drives out good money in many cases. What the company wants are tool people who make profits by any means. Even landlords and tenants are trying to squeeze out ways, let alone their own employees.

Under such circumstances, many people could not do this kind of work, and after the constant exchange of blood, those who remained were naturally assimilated.

(End of this chapter)