This director only makes bad movies

""Produce 101"?"

"This name feels weird."

Lin Ziyi questioned.

At present, almost all variety show names on the market are composed of pure text, and few are combined with numbers. The name of "Produce 101" alone gives people an unusual feeling.

“If you don’t like this name, you can change it to ‘Creation Idol’ or ‘Creation Camp’, whatever.”

Xu Nan was very calm.

The name of the variety show is not important, the process is important, and whether it can be popular is the most important.

"Tell me what you plan to do with this variety show." Lin Ziyi asked.

Xu Nan organized the language: "The process of this variety show is very simple. It is to find 101 girls to train together for three months, compete with each other, and then let netizens vote. In the end, 11 people will be left to debut as a group."

"Then what?"

"No more."

"So simple?"

"It's that simple."

"Then, can it be popular?"

Lin Ziyi asked the question she was most concerned about. She didn't care about anything else. She just wanted to know whether this variety show would be popular.

I don’t want the whole network to follow the trend like "Wisdom and Courage", at least I can’t be compared with Penguin.

She only wants to surpass Penguin and become the dominant player in the streaming media industry.

Xu Nan smiled: "It will be popular."

"Produce 101" is a phenomenal variety show that started the wave of domestic talent shows. With this variety show, Yang Jinli jumped directly from an amateur to a top star, starting a counterattack.

Because of the popularity of "Produce 101", it also led to a large number of followers, and countless talent shows and variety shows sprung up like mushrooms after a rain.

It is precisely because there are too many talent show variety shows that this led to the advent of Iron Fist and the extinction of talent show variety shows.

Being able to attract Iron Fist, you can imagine how popular the draft is. All of this is due to "Produce 101", the originator of the draft.

"Okay, let's do it."

Lin Ziyi said decisively.

She believed in Xu Nan's vision. Since Xu Nan said this variety show could be popular, it would definitely be popular.

Xu Nan has a successful record, so the variety show he comes up with should be very reliable.

Xu Nan started preparations for a variety show.

"Produce 101" is very simple to say, it is to find 101 players to train together for three months, and then edit and play the process.

But it is not that easy to make this variety show popular. First of all, the contestants must have characteristics.

You have to admit that without Yang Jinli, the original Produce 101 would have been popular, but it would not have been that popular. Similarly, without this variety show, Yang Jinli would have been lost to everyone.

Contestants and variety shows are in a mutually beneficial relationship, and nothing works without either.

As a comprehensive entertainment company, Nanmu Video has its own variety show recording team, and they are all veterans with rich experience.

After hearing Xu Nan's request during the meeting, some veterans raised questions.

"The talent show was very popular more than ten years ago. At that time, "Super Girl" and "Super Boy" were well-known to everyone, but now the talent show is outdated, and no one is running the two variety shows "Super Girl" and "Super Boy". We Will there be no interest in hosting a similar variety show?"

Xu Nan explained: "Ours is a new draft, which is different from the original draft. The audience will never be bored."

The traditional talent show has indeed declined. The ratings are getting lower and lower, and it is gradually beginning to disappear. Nowadays, the most popular ones are music variety shows, where singers compete against singers, singers compete against singers with their faces covered, singers compete against singers in teams, and even non-singers compete against each other. You can go up and sing, etc. As long as there are people singing, there will be people watching, and the ratings are very good.

There is a reason why Penguin chose to host the music variety show "Here Comes You". The main reason is that music variety shows are really popular.

On the contrary, it was the draft, and no one really watched it.

But Xu Nan is still confident.

The biggest difference between "Business 101" and traditional talent shows is that it incorporates elements of development. Watching a group of young girls sweat and work hard together can easily arouse the collective resonance of the audience. This is the biggest reason why this talent show is so popular.

It doesn't matter if others have doubts. As long as they wait for the variety show to air, they will know how popular "Team 101" is.

This is a variety show that leads the trend of talent shows.

"The most important thing about this show is the contestants. Let me first state that in addition to good looks, personal characteristics are also essential for our contestants. Personal characteristics are even more important than appearance."

"What are personal characteristics?" someone asked.

"My eyes lit up and it felt very strange. That's about it. Players who have no characteristics are definitely not allowed."

Xu Nan made a request.

His men began to take action.

People from the project teams of all major art schools, major brokerage companies across the country have visited, and some are openly recruiting in the society.

In short, cast the net widely and catch as many fish as you can.

The staff of the project team were a little speechless about Xu Nan's request. What kind of selection criteria are characteristics? This is too metaphysical. It is better to rely on appearance. It is clear at a glance.

Moreover, they also have a competitor in selecting candidates, and that is Penguin's variety show "Here Comes You". They are also conducting auditions across the country to find those really good prospects, especially those with good looks, and they spend a lot of effort. win over.

"Director Xu, no, I just fell in love with a relatively good young talent, but it was snatched away by Penguin Variety Show. They promised in advance that the contestants can be promoted. We also need audience voting here, and the contestants are not willing to come. .”

Some employees complained to Xu Nan.

Penguin prepared "Here Comes You" just to compete with Nanmu Video and grab market share. After discovering that Nanmu Video was also doing variety shows, it was normal for it to make some small moves.

This time Penguin plans to hold the most beautiful music variety show in history. The professional level will be reflected by four super first-line singers, and the contestants will focus on their appearance.

In the entertainment industry, nothing is more intuitive than appearance, and even singing skills can be slightly lower.

Anyway, if you don’t sing well, you can fix your voice, but you can’t do anything about your appearance.

Xu Nan still adheres to the principle: "Put appearance second, and personality first. Don't forget what I said in the meeting before."

"Okay, I understand."

Employees are relieved.

With Xu Nan's words, he can let go and don't have to worry about the person he chooses being picked on by Xu Nan.

Of course, even if Xu Nan makes repeated applications, characteristics are the most important, and many employees will still give priority to players with better looks.

There is no way, appearance is the primary productivity. In the entertainment industry, appearance is always the most important. Many people in the industry are used to looking at faces.

Xu Nan also knew a little, but there was nothing he could do.

Now is still the stage of casting a wide net, and the most important thing is to select as many talents as possible.

Anyway, he is the one responsible for selecting in the end, and he can just pick out the distinctive ones when the time comes.