Chapter 630 Someone follows suit
"I'm sorry, I can't do this."
Wu Yuan refused without hesitation.
Forget about other methods.
I really can't accept it.
This has exceeded his bottom line.
Luo Yuan's expression was ugly: "I believed in you so much that I invested 1.5 billion to make a movie for you. However, the box office of the movie has not exceeded 300 million so far. How dare you refuse me?"
Wu Yuan looked a little ashamed, but he never let go.
It's a bit embarrassing to make the investor lose money, but he really can't do it if he is left to fend for himself.
Luo Yuan took a deep breath: "Ten million, as long as you are willing to cooperate with the marketing, I will give you ten million."
Wu Yuan hesitated.
Luo Yuan once again added: "In addition to this condition, I will also invest in your next movie."
Wu Yuan immediately said: "I agree."
It's all about art.
He didn't want to do this either, but the producer gave him too much.
Moreover, if Liu Dongdong can do it, why can’t I do it?
soon.
The movie "The Fuse" also started a marketing campaign.
However, there are certain differences between their marketing plan and Liu Dongdong's marketing plan. Liu Dongdong was exchanging insults with film critic Tao Heng.
A little change was made in "The Fuse", and it became that the director and the heroine scolded each other, and then PKed to defeat the boss.
Netizens were shocked.
"Again?"
"Isn't this too exciting?"
"Isn't it delicious? Otherwise, why would you people rush to eat it?"
"Do celebrities also eat this kind of thing?"
"Not that much."
"Oh, it's just for marketing the movie."
In fact, many smart netizens have reacted and realized that this is a show, mainly for marketing.
But you know, you know, this does not prevent netizens from having fun.
"Firework" has skyrocketed at the box office.
After "The Fuse" also followed suit, its box office began to rise against the trend.
Although the box office of this movie did not rise as much as "Fireworks", the figures are still impressive.
Film and television companies can’t sit still.
Compared with making money, it seems that being old is not a problem.
Many film producers have actually begun to study whether they should start marketing according to Liu Dongdong's method.
Money is not as important as integrity.
Several money-losing movies in the same period really started to take action.
For a time, eating old people turned out to be a trend.
but.
The first one to do this was a genius.
The second person to do this is a mediocre person.
The third person who did this was a complete idiot.
At first, netizens will find this kind of bottomless and immoral behavior very curious and interesting.
But after a lot of people do it, they will find it disgusting and disgusting.
The famous director Zhang Yange even published a long article criticizing this disgusting behavior.
"I don't know why, but now many film producers are popular in promoting their films in a clumsy way. It seems that if they don't do this, they won't be able to promote the film."
"I just want to say that this kind of behavior is extremely disgusting and has no lower limit. Movies are an art and should not be promoted in such a dirty way. I firmly resist this kind of behavior that has no bottom line and no lower limit."
The timing of Zhang Yange's voice was very clever. It happened to be when netizens were tired of this kind of behavior, which attracted a lot of approval.
"well said."
"I felt sick early on."
"I'm just curious. People who like to watch this kind of stuff don't find it disgusting?"
"As soon as the Internet developed, all kinds of monsters and monsters appeared."
"What's so good about this thing?"
"Vulgar, disgusting."
"No one really thinks this is fun."
"To be honest, I always thought that director Xu Nan had no bottom line. I didn't expect that there were so many directors who had no bottom line than him."
"Compared with these directors who have no limits, Xu Nan seems so innocent."
Everything must be reversed.
Because there have been so many people trying to do propaganda recently, netizens are extremely disgusted with this kind of behavior and have begun to counterattack.
In this case, those who followed the trend were unlucky. Not only did they fail to increase the movie's box office, but they also caused the movie's reputation to collapse due to inappropriate publicity.
Of course, the directors Liu Dongdong and Tao Heng who pioneered this marketing method also encountered criticism from the audience.
But Liu Dongdong doesn't care.
Because the box office of the movie "Firework" has exceeded 1 billion, and the money has been made, the audience can scold it if they want.
Xu Nan is scolded every day, does it affect his coolness?
The ones who are really unlucky are those who follow the trend. They just get scolded and earn nothing.
That's how things are in the world, it's always the last wave of bad luck that takes over.
As netizens criticized this trend of bottomless marketing on a large scale, an unexpected situation occurred.
Xu Nan's reputation unexpectedly changed.
Xu Nan originally had mixed reputations. Some people admired his methods, but many more people hated his behavior.
As a result, as soon as the trend of eating old people came out, netizens suddenly felt it.
Xu Nan seems to be pretty good.
Although he does bottomless marketing, at least he is not as disgusting as eating old people.
Good and bad are all compared.
Other directors and producers are too disgusting, making Xu Nan look like Bai Lianhua.
Xu Nan was also surprised to find that his reputation suddenly improved.
He didn't do anything, and his image suddenly changed.
It was quite sudden.
Moreover, the marketing methods of Liu Dongdong and Tao Heng gave him a certain sense of familiarity.
This seems to be a marketing plan he came up with a few years ago. How could Liu Dongdong and Tao Heng do this?
Was the marketing plan accidentally leaked, or did they come up with it themselves?
It's a pity
This marketing plan can only be used once. After Liu Dongdong and Tao Heng used it, he couldn't use it anymore.
This is a top-notch marketing plan that can make a movie a box-office hit, and it's just wasted.
Just when Xu Nan was feeling regretful, Lin Ziyi called.
"Let me tell you something. Penguin is planning to launch a variety show with a lot of money, which is about music."
"The name of this variety show is "The Sound of You". Penguin plans to invite four top-tier singers, and then select some good talents through auditions, and let the top-tier singers guide them, and finally determine the winner."
"According to the information I received, Penguin attaches great importance to this variety show and is preparing to build it into a phenomenal variety show to increase its market share."
Xu Nan said: "Penguin has been quite active during this period."
Lin Ziyi replied: "Of course, our Nanmu Video has threatened Penguin's dominance in the field of streaming media. Of course they are worried."
"Penguin spent a lot of money to create several large-scale TV series some time ago. I have also launched several TV series with them, but I don't have any good ideas for variety shows. Do you have any good ideas?"
"Let me think."
"Think quickly, Nanmu Video is dominated by you, why is there no sense of urgency at all?"
Xu Nan thought for a while and really thought of a good variety show.
"How about "Produce 101"?"