Rebirth of the Wild Age

President Wu of Sanzhu Oral Liquid is very busy, and it is almost impossible to read magazines like Beyond Eight Hours. He reads News Network and People's Daily at most.

early in the morning.

Mr. Wu received a call from Jinling: Dad, Beyond Eight Hours interviewed Xifeng Song Weiyang, and the surname Song attacked and discredited Sanzhu oral liquid. I think you should read it, at least in the newspaper Please clarify.

Well, I see. Mr. Wu hung up the phone.

Both father and son sell health care products, Mr. Wu's Only No. 1 achieved sales of 100 million last year.

Mr. Wu asked his secretary to buy magazines, and they quickly put them on his desk.

The background color of the entire cover of the latest issue of Beyond Eight Hours is gray-blue.

A slash cuts the cover in half. On the left is a picture of Boss Duan, as well as bottles and cans of Rising Sun Iced Tea; black tea.

A red flame rises in the middle, and there are four large characters in the flame: Battle of Iced Tea!

The title of the cover guide is: Who Can Monopolize the Chinese Tea Beverage Market——The Business Competition between Middle-aged Entrepreneurs and Young Chairmans.

At the beginning of the article is a reporter's narrative: After two Cokes flooded the Seventh Army, the domestic beverage market fell into crisis. An 18-year-old boy ascended the heights and published his industrial and commercial anti-war declaration, and Xifeng iced tea came into the eyes of the common people. At the same time, a 43-year-old director of a supply and marketing cooperative quickly seized the iced tea market in the form of hurricanes, and Sunshine Iced Tea became the biggest competitor of Xifeng Iced Tea...

An excerpt from Mr. Duan’s content is as follows:

Our slogan is 'Rising Sun, Wan Jiaxing', and our philosophy is 'Long-term development, benefiting the society'. Rising Sun started out by relying on supply and marketing cooperatives. When we were doing supply and marketing cooperatives, we served the majority of farmers. After the beverage market, we have driven the development of brother companies. Relying on the way of leasing production lines, Rising Sun has helped nearly 20 loss-making state-owned enterprises resume production, allowing thousands of workers to regain their jobs, and revitalizing tens of millions of state-owned assets. It has driven dozens of related industries such as can making, printing, packaging, raw and auxiliary materials, and transportation...

Xifeng's general manager Yang told Southern Weekend that most of Sunrise's employees are farmers. Leaving aside the fact that he looks down on farmers, our staff at Sunrise is mainly composed of workers from major local state-owned enterprises. The average cultural level has reached above junior high school, and we are a team with knowledge and ideals.

We have a strong cohesive force. More than 100 key sales staff have traveled all over the country with thousands of salesmen. They eat the cheapest food and live in the cheapest hotels. The national market. It is not like what the outside world said, that Sunshine is taking a ride with Xifeng. Xifeng was one month earlier, it was Xifeng who copied and imitated Rising Sun!

Sunrise does not regard Xifeng as an opponent. Our real target is the foreign brands represented by Coca-Cola and Pepsi.

Sunshine iced tea is a carbonated tea beverage that combines foreign and traditional flavors. Relying on our unique taste, we have basically occupied the northern market. Today's sales target is to break through 100 million! Xifeng needs to continue to survive. If we work hard, they won't be able to beat us.

The central government has already established a development route centered on economic construction. We are now in the exploration stage of a market economy. Rising Sun will be the pathfinder of China's market economy. We have explored some business models that can be extended and actively Respond to the call of the central government to develop a market economy, serve the country with business, and rejuvenate the country with industry...

Mr. Wu finished reading the content about Boss Duan, and felt that it was not nutritious, full of empty words and clichés.

Next is Song Weiyang's content:

Xifeng didn't regard Rising Sun as an opponent at all... The idea of ​​the battle of iced tea is wrong. Xifeng's products are the real iced tea. And the so-called iced tea by Rising Sun is just a carbonated drink with a different taste. That’s all, adding tea flavor to carbonated drinks is a tea drink? A joke! There are only two tea drinks in China at this stage, and that is Xifeng’s iced green tea and iced black tea!”

If there really is a war of iced tea, the winner of Xifeng's Rising Sun is actually decided from the very beginning, which can be seen from Selected Works of Mao...

...

Mr. Wu quickly browsed the article, and finally found the part about him: the sales model of Sanzhu will inevitably lead to a bloated structure... Once something goes wrong, the basic operating costs alone will drag Sanzhu down. As for health care products, it happens to be the most accident-prone industry. Boss Wu should pray that Sanzhu oral liquid will not kill people every day... Sanzhu’s propaganda idea is cure the disease if there is a disease, prevent the disease if there is no disease, do you think there are Cure-all-disease thing that also prevents sickness? If there is, then Boss Wu should compete for the Nobel Prize in Medicine.

Mr. Wu was not angry, but was thinking about whether what Song Weiyang said might become a reality.

What should I do if the three plants drink to death?

Of course not, since the three strains are not toxic and do have some nutrients.

But Song Weiyang reminded Mr. Wu that someone would attack Sanzhu for curing all diseases. It seems that the advertising copy in the future should be more cryptic, and a professional lawyer should be hired to check for loopholes.

Go to court, don't be afraid.

Don't be afraid of being attacked.

Song Weiyang is not the first to attack Sanzhu Oral Liquid, nor will he be the last, Mr. Wu has long been used to it.

Xu Risheng's Boss Duan was the same as Mr. Wu. Even if Song Weiyang clearly pointed out their loopholes, they would not be able to rein in the precipice. They had their own plans.

Even Boss Duan had already left behind. All the contracts signed by Xu Risheng with agents and distributors were specifically marked as Jizhou. Definitely leaning toward Rising Sun. Capital chain collapse? Hehe, your dealer can't get the money back and sue me, if you win the lawsuit, you're awesome!

Later, a supplier came to ask for the owed money, and the financial staff of Rising Sun said triumphantly: If you can't get along with us, you won't be able to get your money back.

Mr. Wu threw the magazine aside, asked his subordinates to contact the newspaper to clarify, and by the way declared that he would sue Song Weiyang for spreading rumors. As for him himself, it is impossible to show up in person, it is too low to care about a young man.

As for Boss Duan, who is far away in Jizhou, he doesn't even bother to read magazines. He has long since decided to follow a dark path, and it is impossible for him to let go of the opportunity of rapid development in front of him.

On the contrary, Song Weiyang commented on well-known entrepreneurs in China one by one in the interview. His sharp words impressed countless readers and became a hot topic in major media.