NOVEL NEXT To become the richest man from the beginning of the game
Chapter 1292 Linked to popularity (seeking a monthly ticket~)
Chapter 1292 Linked to popularity (seeking a monthly ticket~)
Seeing that Boss Pei seemed to be lost in thought, Zhao Xuming didn't dare to ask any more questions and waited patiently.
Obviously, this matter is not trivial, and it must have involved some other industries of Tenda Group, as well as the overall layout.
Otherwise, if it's just a matter of exclusive broadcasting rights, wouldn't it be enough to just raise the price and sell it?
With Mr. Pei's ingenuity, he certainly wouldn't be able to think for so long.
Zhao Xuming was thankful again, it seemed that he made the right choice to ask for instructions.
Now throw this thorny question to Mr. Pei, and let Mr. Pei make up his mind. I'm happy.
However, Mr. Pei was silent for a moment and then asked: "Mr. Zhao, I ask you a question, and you can speak freely."
Zhao Xuming was stunned for a moment: "Huh?"
Mr. Pei made up his mind, I just need to cooperate.
Why does Boss Pei still want to test me?
After he was stunned for a moment, he had no choice but to nod: "Okay President Pei, tell me."
Pei Qian stroked his chin, and said thoughtfully: "Mr. Zhao, tell me, is there such a way..."
"Giving the broadcasting rights to these live broadcast platforms very cheaply, very cheaply, or even half-sold and half-gifted, at the same time, it must look reasonable and justified."
The result of Pei Qian's careful thinking is that these three methods are not stable.
Let alone the first two, making too much money.
It is possible to fetch a sky-high price for the exclusive broadcasting rights, but it would not be a sky-high price if the broadcasting rights were sold, but the sum of all the money paid by so many platforms is not a small number.
The third method looks good, but Pei Qian's long-term sense of smell tells him that this method is the most risky, and it is likely that all the money earned will be spent on stamina.
With great difficulty, the live broadcast of the rabbit tail has achieved initial results under his wise and powerful guidance and the leadership of the old horse. It has just grown into a seedling of a money-burning tree, so let it go to suppress the fire of the GOG Global Invitational Tournament, in case the fire fails What if I burned this little seedling?
This consequence is unbearable!
After all, no matter how high the price of broadcasting rights is, it is only a one-off sale, but if the money-burning tree is gone, there will be endless troubles.
A money-burning tree turns into a cash-cow tree, and that is even more of an eternal hatred.
Therefore, Pei Qian is not willing to choose these three methods.
What he hopes most is to give away broadcasting rights as cheaply as possible, earning as little as possible.
But the problem is that such a valuable thing is given away to those live broadcast platforms?Not to mention whether everyone will doubt or have opinions, the system will not pass.
Pei Qian couldn't think of a good solution by himself, so he asked Mr. Zhao nearby.
Let’s see if we can sell the broadcasting rights as cheaply as possible and make less money under reasonable and well-founded circumstances.
It would be best if all platforms broadcast the GOG Global Invitational without spending any money, then Tenda won't make too much money, and Tuwei live broadcast won't make too much popularity, which is perfect.
Zhao Xuming was stunned for a moment, and then his brain began to work quickly.
Why, judging by Mr. Pei's meaning, it seems that he is not satisfied with the three plans I gave?
Mr. Pei's tone sounded like he was making bold assumptions and asking for my opinion. He seemed to be implying that this kind of method might not exist.
But how is it possible!
The leader asks if you can do it, but in fact, he only expects to hear an answer from you.
Zhao Xuming is not stupid, so it is impossible for him to think that Boss Pei is just asking casually.
Mr. Pei's meaning obviously means that he already has a general idea, and he is testing me!
This is a hint. If I can't even hear this, then I, the person in charge, may be at the end of my job.
Zhao Xuming didn't dare to be negligent, and on the premise that Mr. Pei had come up with a better plan, he began to carefully analyze Mr. Pei's words.
Obviously, Mr. Pei was not satisfied with those three options.
Zhao Xuming reflected on it. It may be because these three solutions are too common, which is completely the practice of a mediocre company, which does not meet Tenda's setting of doing things unexpectedly.
That's why Mr. Pei hinted to me a more special way.
In what way?
Mr. Pei said that the broadcasting rights should be given to these live broadcast platforms very cheaply, very cheaply, or even half-sold and half-gifted, and at the same time, it should look reasonable and justified.
This requirement, on the surface, seems quite unreasonable.
How can anyone actively ask to sell their own broadcasting rights at a low price?
When Mr. Pei said this, he was obviously implying that money is not the first goal that needs to be considered, but that we should take a longer-term view.
The transaction itself cannot be lost, but the content of the transaction needs to be changed from money to something else.
What is more important than money?
That's obviously heat, or money in the longer run.
In other words, Pei is always hinting that he should give up the money from selling exclusive broadcasting rights in front of him, and find a way to gain more popularity or wider influence, so as to earn more money in the future.
The future money may come from the expansion of the GOG market, from the popularity of Tuwei Live, or from other industries.
Zhao Xuming's brain was running fast, and the prototypes of many plans came to his mind in an instant.
He is quite good at coming up with plans.
He proposed many proposals before, but it was Eric who made the decision.
Now that Mr. Pei was so enlightened, he diverted his thinking a little bit, and immediately came up with some ideas.
"Mr. Pei, can you see if this works?"
"To achieve the effect you mentioned, the best way is not to clearly mark the price, but to give a dynamic price range."
Pei Qian's eyes lit up when he heard it.
indeed!
If the price is clearly marked, the income is actually very stable and predictable. Regardless of the size of these live broadcast platforms, if you can afford it, you can afford it, and if you can’t afford it, you can’t afford it.
But if the rules are complicated and blurred, and a dynamic price range is set, wouldn't it be normal to flicker down within the rules?The system won't say much.
Once the rules are complicated, it's easy to manipulate.
Pei Qian nodded: "Continue."
Zhao Xuming, who was affirmed by Mr. Pei, doubled his confidence and continued: "The final effect of this dynamic price range must be that large platforms pay more and small platforms pay less, otherwise it will not meet what you said 'reasonable, reasonable and well-founded' That's it."
"My idea is this. We charge according to the number of game viewers on each platform. Platforms that watch more games charge more, and platforms that watch less games charge less. Of course, there must be a specific conversion formula to ensure this coefficient. More reasonable."
What Zhao Xuming meant was that big platforms have a lot of resources, and they also get more popularity from the GOG Global Invitational, so there is nothing wrong with paying more; small platforms have less resources, so they can only pay less.
But it can’t be completely based on the popularity. After all, the popularity of big platforms is naturally high. If a big platform pays a sky-high price to get the broadcasting rights, and a small platform pays a small amount of money to get the broadcasting rights, it will seem very unfair.
Therefore, although the fees are dynamic, a relatively fair formula must be given.
"In addition, we can also ask these live broadcast platforms to provide corresponding promotional resources based on these data, which can be used to discount prices."
"In this way, you can meet your previous requirement of 'give the broadcasting rights to these live broadcasting platforms at a relatively low cost'."
Pei Qian couldn't help but nodded slightly.
Yes, Mr. Zhao!
This statement seems feasible.
In fact, the key to Zhao Xuming's plan lies in two points. The first is to include the number of spectators in the charging standard, and the second is to convert the money into promotional resources.
These two points can just meet Pei Qian's request!
First of all, Zhao Xuming's original intention was to link it to the real number of people on the live broadcast platform, but Pei Qian felt that it would be better to change it to popularity.
Because of the number of viewers, each platform is fictitious, and Pei Qian doesn't want to ask these platforms for the real number of people, only based on the number of popularity.
And the heat is obviously adjustable.
Each live broadcast platform wants to spend less money, just lower the popularity index on the live broadcast room page a little, and it will not have any real impact on the platform.
If the live broadcast platform is changed secretly, won't Tenda take less money?
Moreover, this method also includes those small platforms that were previously unable to bid for broadcasting rights. On the one hand, it can appear that Tengda is very generous, and on the other hand, it can tell the system that this is "small profits but quick turnover."
Secondly, it is also a good way to convert money into promotional resources.
It means that each platform can not give all the money, but use the promotional resources of the platform to make up for it.
But in fact, even if there is no such requirement, these platforms would have spent a lot of publicity resources on the GOG Global Invitational.
Because they poured resources into the GOG Global Invitational, it was tantamount to diverting themselves.
Then if Tengda goes to ask for these resources again, it will obviously be repeated.
This is equivalent to going shopping. The merchant has already planned to buy one and get one free, and then you give an extra five yuan to the merchant to buy one and get one free. Isn’t that five yuan a waste?
But this statement itself is well-founded and convincing.
It seems to be a more satisfactory solution than the previous three solutions!
Pei Qian was very satisfied with this: "Good job Mr. Zhao, this plan is good!"
"However, there is one detail that needs to be changed. The fee should not be based on the actual number of spectators, but on the popularity data of each platform."
At present, almost all the live broadcast platforms in China and the live broadcast rooms no longer display the actual number of people, and all of them have been changed to popularity data.
Except for the live broadcast of the rabbit tail.
But the situation of the live broadcast of Tuwei is special, it was originally its own business, unless the exclusive broadcasting rights were sold, and the contract stated in black and white that the live broadcast of Tuwei could not be broadcast, otherwise the broadcasting rights would definitely be indispensable.
Zhao Xuming was taken aback for a moment.
According to the popularity data of each platform?
That's all fake data!Change it casually!
If any company lowered the data, wouldn't it be possible to pay less?
Mr. Pei can't even think of this?
It can't, it must have been thought of.
But why do you have to point it out, you have to change it like this?
Zhao Xuming was a little confused, but he didn't ask any more questions.
Because I asked, it seems that I don't understand well.
It's better to agree first, go back and study carefully, if you can't do it, ask Eric, ask Min Jingchao.
Even if you still don't understand the research until the end, that's okay, after all, President Pei made this decision, and he doesn't need to take the blame.
Thinking of this, Zhao Xuming nodded: "Alright Mr. Pei, then I'll go back and draw up a plan, and I'll do as you said!"
The operation officer said that there was some activity in the top 28 of the monthly ticket. I looked at it and it happened to be 15.6, so let’s add another chapter in the evening to guarantee the ranking~ In fact, this month’s update is a bit fragmented. There are both subjective and objective reasons. According to the background data, 5500 words have been updated in 10 days, and the average is about 6000 a day, which is a bit weak.It can only be said that next month I will continue to work hard to prevent this number from getting smaller, and I will occasionally add one or two chapters on the basis of maintaining a daily update of [-] as much as possible... Tomorrow's update may not be on time, It may not come out at [-] o'clock, but it is still [-] words. Try to adjust the time the day after tomorrow.
(End of this chapter)
Seeing that Boss Pei seemed to be lost in thought, Zhao Xuming didn't dare to ask any more questions and waited patiently.
Obviously, this matter is not trivial, and it must have involved some other industries of Tenda Group, as well as the overall layout.
Otherwise, if it's just a matter of exclusive broadcasting rights, wouldn't it be enough to just raise the price and sell it?
With Mr. Pei's ingenuity, he certainly wouldn't be able to think for so long.
Zhao Xuming was thankful again, it seemed that he made the right choice to ask for instructions.
Now throw this thorny question to Mr. Pei, and let Mr. Pei make up his mind. I'm happy.
However, Mr. Pei was silent for a moment and then asked: "Mr. Zhao, I ask you a question, and you can speak freely."
Zhao Xuming was stunned for a moment: "Huh?"
Mr. Pei made up his mind, I just need to cooperate.
Why does Boss Pei still want to test me?
After he was stunned for a moment, he had no choice but to nod: "Okay President Pei, tell me."
Pei Qian stroked his chin, and said thoughtfully: "Mr. Zhao, tell me, is there such a way..."
"Giving the broadcasting rights to these live broadcast platforms very cheaply, very cheaply, or even half-sold and half-gifted, at the same time, it must look reasonable and justified."
The result of Pei Qian's careful thinking is that these three methods are not stable.
Let alone the first two, making too much money.
It is possible to fetch a sky-high price for the exclusive broadcasting rights, but it would not be a sky-high price if the broadcasting rights were sold, but the sum of all the money paid by so many platforms is not a small number.
The third method looks good, but Pei Qian's long-term sense of smell tells him that this method is the most risky, and it is likely that all the money earned will be spent on stamina.
With great difficulty, the live broadcast of the rabbit tail has achieved initial results under his wise and powerful guidance and the leadership of the old horse. It has just grown into a seedling of a money-burning tree, so let it go to suppress the fire of the GOG Global Invitational Tournament, in case the fire fails What if I burned this little seedling?
This consequence is unbearable!
After all, no matter how high the price of broadcasting rights is, it is only a one-off sale, but if the money-burning tree is gone, there will be endless troubles.
A money-burning tree turns into a cash-cow tree, and that is even more of an eternal hatred.
Therefore, Pei Qian is not willing to choose these three methods.
What he hopes most is to give away broadcasting rights as cheaply as possible, earning as little as possible.
But the problem is that such a valuable thing is given away to those live broadcast platforms?Not to mention whether everyone will doubt or have opinions, the system will not pass.
Pei Qian couldn't think of a good solution by himself, so he asked Mr. Zhao nearby.
Let’s see if we can sell the broadcasting rights as cheaply as possible and make less money under reasonable and well-founded circumstances.
It would be best if all platforms broadcast the GOG Global Invitational without spending any money, then Tenda won't make too much money, and Tuwei live broadcast won't make too much popularity, which is perfect.
Zhao Xuming was stunned for a moment, and then his brain began to work quickly.
Why, judging by Mr. Pei's meaning, it seems that he is not satisfied with the three plans I gave?
Mr. Pei's tone sounded like he was making bold assumptions and asking for my opinion. He seemed to be implying that this kind of method might not exist.
But how is it possible!
The leader asks if you can do it, but in fact, he only expects to hear an answer from you.
Zhao Xuming is not stupid, so it is impossible for him to think that Boss Pei is just asking casually.
Mr. Pei's meaning obviously means that he already has a general idea, and he is testing me!
This is a hint. If I can't even hear this, then I, the person in charge, may be at the end of my job.
Zhao Xuming didn't dare to be negligent, and on the premise that Mr. Pei had come up with a better plan, he began to carefully analyze Mr. Pei's words.
Obviously, Mr. Pei was not satisfied with those three options.
Zhao Xuming reflected on it. It may be because these three solutions are too common, which is completely the practice of a mediocre company, which does not meet Tenda's setting of doing things unexpectedly.
That's why Mr. Pei hinted to me a more special way.
In what way?
Mr. Pei said that the broadcasting rights should be given to these live broadcast platforms very cheaply, very cheaply, or even half-sold and half-gifted, and at the same time, it should look reasonable and justified.
This requirement, on the surface, seems quite unreasonable.
How can anyone actively ask to sell their own broadcasting rights at a low price?
When Mr. Pei said this, he was obviously implying that money is not the first goal that needs to be considered, but that we should take a longer-term view.
The transaction itself cannot be lost, but the content of the transaction needs to be changed from money to something else.
What is more important than money?
That's obviously heat, or money in the longer run.
In other words, Pei is always hinting that he should give up the money from selling exclusive broadcasting rights in front of him, and find a way to gain more popularity or wider influence, so as to earn more money in the future.
The future money may come from the expansion of the GOG market, from the popularity of Tuwei Live, or from other industries.
Zhao Xuming's brain was running fast, and the prototypes of many plans came to his mind in an instant.
He is quite good at coming up with plans.
He proposed many proposals before, but it was Eric who made the decision.
Now that Mr. Pei was so enlightened, he diverted his thinking a little bit, and immediately came up with some ideas.
"Mr. Pei, can you see if this works?"
"To achieve the effect you mentioned, the best way is not to clearly mark the price, but to give a dynamic price range."
Pei Qian's eyes lit up when he heard it.
indeed!
If the price is clearly marked, the income is actually very stable and predictable. Regardless of the size of these live broadcast platforms, if you can afford it, you can afford it, and if you can’t afford it, you can’t afford it.
But if the rules are complicated and blurred, and a dynamic price range is set, wouldn't it be normal to flicker down within the rules?The system won't say much.
Once the rules are complicated, it's easy to manipulate.
Pei Qian nodded: "Continue."
Zhao Xuming, who was affirmed by Mr. Pei, doubled his confidence and continued: "The final effect of this dynamic price range must be that large platforms pay more and small platforms pay less, otherwise it will not meet what you said 'reasonable, reasonable and well-founded' That's it."
"My idea is this. We charge according to the number of game viewers on each platform. Platforms that watch more games charge more, and platforms that watch less games charge less. Of course, there must be a specific conversion formula to ensure this coefficient. More reasonable."
What Zhao Xuming meant was that big platforms have a lot of resources, and they also get more popularity from the GOG Global Invitational, so there is nothing wrong with paying more; small platforms have less resources, so they can only pay less.
But it can’t be completely based on the popularity. After all, the popularity of big platforms is naturally high. If a big platform pays a sky-high price to get the broadcasting rights, and a small platform pays a small amount of money to get the broadcasting rights, it will seem very unfair.
Therefore, although the fees are dynamic, a relatively fair formula must be given.
"In addition, we can also ask these live broadcast platforms to provide corresponding promotional resources based on these data, which can be used to discount prices."
"In this way, you can meet your previous requirement of 'give the broadcasting rights to these live broadcasting platforms at a relatively low cost'."
Pei Qian couldn't help but nodded slightly.
Yes, Mr. Zhao!
This statement seems feasible.
In fact, the key to Zhao Xuming's plan lies in two points. The first is to include the number of spectators in the charging standard, and the second is to convert the money into promotional resources.
These two points can just meet Pei Qian's request!
First of all, Zhao Xuming's original intention was to link it to the real number of people on the live broadcast platform, but Pei Qian felt that it would be better to change it to popularity.
Because of the number of viewers, each platform is fictitious, and Pei Qian doesn't want to ask these platforms for the real number of people, only based on the number of popularity.
And the heat is obviously adjustable.
Each live broadcast platform wants to spend less money, just lower the popularity index on the live broadcast room page a little, and it will not have any real impact on the platform.
If the live broadcast platform is changed secretly, won't Tenda take less money?
Moreover, this method also includes those small platforms that were previously unable to bid for broadcasting rights. On the one hand, it can appear that Tengda is very generous, and on the other hand, it can tell the system that this is "small profits but quick turnover."
Secondly, it is also a good way to convert money into promotional resources.
It means that each platform can not give all the money, but use the promotional resources of the platform to make up for it.
But in fact, even if there is no such requirement, these platforms would have spent a lot of publicity resources on the GOG Global Invitational.
Because they poured resources into the GOG Global Invitational, it was tantamount to diverting themselves.
Then if Tengda goes to ask for these resources again, it will obviously be repeated.
This is equivalent to going shopping. The merchant has already planned to buy one and get one free, and then you give an extra five yuan to the merchant to buy one and get one free. Isn’t that five yuan a waste?
But this statement itself is well-founded and convincing.
It seems to be a more satisfactory solution than the previous three solutions!
Pei Qian was very satisfied with this: "Good job Mr. Zhao, this plan is good!"
"However, there is one detail that needs to be changed. The fee should not be based on the actual number of spectators, but on the popularity data of each platform."
At present, almost all the live broadcast platforms in China and the live broadcast rooms no longer display the actual number of people, and all of them have been changed to popularity data.
Except for the live broadcast of the rabbit tail.
But the situation of the live broadcast of Tuwei is special, it was originally its own business, unless the exclusive broadcasting rights were sold, and the contract stated in black and white that the live broadcast of Tuwei could not be broadcast, otherwise the broadcasting rights would definitely be indispensable.
Zhao Xuming was taken aback for a moment.
According to the popularity data of each platform?
That's all fake data!Change it casually!
If any company lowered the data, wouldn't it be possible to pay less?
Mr. Pei can't even think of this?
It can't, it must have been thought of.
But why do you have to point it out, you have to change it like this?
Zhao Xuming was a little confused, but he didn't ask any more questions.
Because I asked, it seems that I don't understand well.
It's better to agree first, go back and study carefully, if you can't do it, ask Eric, ask Min Jingchao.
Even if you still don't understand the research until the end, that's okay, after all, President Pei made this decision, and he doesn't need to take the blame.
Thinking of this, Zhao Xuming nodded: "Alright Mr. Pei, then I'll go back and draw up a plan, and I'll do as you said!"
The operation officer said that there was some activity in the top 28 of the monthly ticket. I looked at it and it happened to be 15.6, so let’s add another chapter in the evening to guarantee the ranking~ In fact, this month’s update is a bit fragmented. There are both subjective and objective reasons. According to the background data, 5500 words have been updated in 10 days, and the average is about 6000 a day, which is a bit weak.It can only be said that next month I will continue to work hard to prevent this number from getting smaller, and I will occasionally add one or two chapters on the basis of maintaining a daily update of [-] as much as possible... Tomorrow's update may not be on time, It may not come out at [-] o'clock, but it is still [-] words. Try to adjust the time the day after tomorrow.
(End of this chapter)
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