NOVEL NEXT To become the richest man from the beginning of the game
Chapter 1289 "Real Estate Agency Simulator" Publicity Preparations
Chapter 1289 "Real Estate Agency Simulator" Publicity Preparations
Friday, January 11th.
Meng Chang came to Chixing Studio to investigate the current situation of the game "Real Estate Agency Simulator" and prepare for the next publicity work.
In fact, Chixing Studio has always been an independent company. Although Tenda Group and Shenhua Group have contributed capital, they will not intervene in its operation in any way.
Of course, Mr. Pei will still give an idea every now and then, but this is not considered interference. After all, Lin Wan is free to use it or not.
If you don't want to use Mr. Pei's idea, you can create your own.
As for the matter of publicity funds, the two sides also had a wrangling before.
To put it simply, Mr. Pei hopes that Tengda will pay for the publicity, but Lin Wan disagrees with everything.
Now that Chixing Studio has made money, "Animal Island VR" and Doubt VR glasses have been a big success, it is even more impossible for Mr. Pei to want to pay.
Not only that, Chixing Studio's profits will continue to distribute money to Tenda Group.
With the popularity of Doubt VR and "Animal Island", and a series of chain reactions brought about by it, such as the extra profits of Moyu Internet Café and Xingniao Fitness, Tenda has already received all the money invested in Chixing Studio. I'm halfway back.
Then make one or two popular games, and then it will be a pure profit.
Of course, if there are some games with huge investment and Chixing studio encounters difficulties in cash flow, Mr. Pei is also very willing to lend a helping hand.
This time, Meng Chang was still in charge of the publicity plan. On the one hand, it was because Mr. Pei trusted him a lot, and on the other hand, it was because Lin Wan also trusted him now.
Although the trust of these two people is not on the same channel, they are indeed trust.
Meng Chang was still a little uncertain about whether this publicity could be made.
On the one hand, after hearing that the name of the game was "Real Estate Agency Simulator", Meng Chang was naturally a little worried.Although Mr. Pei's games are not unsuccessful, the theme of the game itself still makes Meng Chang feel a little suspenseful.
If there is no good product, no matter how hard the publicity is, it will become water without a source and a tree without roots. This is a core point that Meng Chang learned from Pei's propaganda method.
If the game is very small and cannot attract enough attention, then the promotion plan will be very difficult.
On the other hand, Meng Chang was afraid that the game would be too successful and attract too much attention, so he would overachieve his own promotion.
Since it is necessary to use Pei's propaganda method for publicity, it may not be considered a success if it becomes popular in the end. It must be promoted first, then suppressed and then raised. After this complete set of operations, a perfect publicity effect is achieved, which is considered a success.
The success of many things cannot be judged by the results alone, but by the process.
It is very difficult for a poor person to earn 100 million from penniless, but it is as easy as eating and drinking for a rich man with 100 million assets to earn [-] million.
The results of these two things seem to be the same, but in fact the process is different and the difficulty is also different.
If you want to compare, the rich must at least multiply their assets several times, which is difficult to be comparable.
Therefore, on the one hand, Meng Chang was a little apprehensive and nervous, but on the other hand, he felt that this was a difficult challenge, which could well verify his understanding of Pei's propaganda method.
After arriving at Chixing Studio, Meng Chang went straight to the chief designer Cai Jiadong.
He came this time mainly to learn about the details of the game, so there was no need to bother Lin Wan with such trivial matters.
"Brother Meng, are you safe? This time the propaganda work will trouble you again."
Cai Jiadong's attitude towards Meng Chang is quite warm.
In the past, many old Tengda employees had a bit of prejudice against Meng Chang, but after Meng Chang made so many excellent publicity plans, this prejudice has long since changed a lot.
What's more, Cai Jiadong is not an old employee, so he doesn't have this kind of prejudice. The last promotional video for Doubt VR glasses was shot by Meng Chang, and the publicity effect was very good, which also made Cai Jiadong have a good impression of Meng Chang.
Meng Chang smiled: "The key is that your products are well done, I'm just adding to the icing on the cake."
The two exchanged a few simple greetings, and then went straight to the topic.
Cai Jiadong took Meng Chang to a relatively empty experience area, and handed over a VR glasses.
""Real Estate Agency Simulator" still has the final finishing work, but the main game content is all there, and it will not affect the game experience."
"In the future, you can take this VR glasses back and experience it slowly."
"If you have any questions, you can always ask me."
Meng Chang reached out to take it: "Okay, thank you very much."
One day alone is definitely not enough. The games designed by Mr. Pei are rich in connotation. If you don't play in depth, it is easy to understand only a little bit, which is far from the actual core.
To make a publicity plan, Meng Chang must have an in-depth understanding, otherwise deviations will easily occur.
The purpose of coming today is mainly to chat with Cai Jiadong, a designer, to solve the relatively big doubts and problems.
Meng Chang put on the VR glasses.
……
Like "Animal Island", "Real Estate Agency Simulator", as the official game of Chixing Studio, naturally has an entry on the initial login interface.
When the Doubt VR glasses were first released, there was an exclusive login scene. Choose one of the three. The default is the scene of "Animal Island". In addition, there are also the space scene of the command ship in "Mission and Choice" and the Santu River scene full of flowers on the other side in "Return to the Shore". .
Of course, the development department was not idle during this period, and two new scenes were added: one is the realistic scene of "Real Estate Agency Simulator", and the other is the cartoon gym scene of "Fitness Wars".
There are different styles, and players can choose their favorite scenes by themselves.
All VR games developed by Chixing Studio have a special entrance in the initial scene of Doubt VR glasses, which perfectly integrates with the game scene.
For example, in the realistic scene with the theme of "Real Estate Agency Simulator", the whole scene is a suite, and one of the doors is the entrance to the game.
In other scenes, the entrances are different. For example, in the scene of "Mission and Choice", a holographic projection device was replaced.
After the release of "Animal Island", many game companies have started to produce VR games and registered Doubt VR glasses.
But these VR games do not have this kind of treatment, they are all thrown into the game market and let players download it by themselves.
The quality of these VR games is definitely not as good as Chixing Studio’s games, but they can also play a role in enriching the game library, which is very helpful to increase the sales of VR glasses.
Meng Chang first looked around at the default login scene.
I have to say, the sense of reality is quite strong.
The place where he stands by default is a spacious living room, where the sun is shining brightly and the birds are singing and the flowers are fragrant.
The sofa, TV and other furniture and home appliances in the living room are all available.
The huge TV is an interactive interface, on which some basic setting functions of the VR glasses can be called up.
In addition, this interface can also be customized in various ways, changing the layout, the style of furniture, and so on.
Cai Jiadong explained: "The living room you see now has an initial image, and various customized content needs to be gradually unlocked in the game "Real Estate Agency Simulator"."
"Players unlock new sofas, new props, etc. in the game, and they can all be moved to this login scene to create a login scene that is unique to them."
"Of course, the login scene also takes care of other players who don't play the game, so its initial decoration level is relatively high, so it won't make people feel shabby."
In other words, the house upgrade gameplay in "Real Estate Agency Simulator" is simply brought into the login interface.
But it is not a 100% copy. The initial house of "Real Estate Agency Simulator" is very dilapidated. There are problems such as dilapidated furniture, old appliances, dirty walls, and air leakage from windows. Players need to upgrade step by step.
But the house in the initial scene was in a relatively high-end state from the very beginning.
On the one hand, this is to take care of players who do not play the game "Real Estate Agency Simulator", on the other hand, it is also because the performance of the VR glasses itself is limited, and there is no way to use so much capacity to run the login scene.
Push open a door and enter the game of "Real Estate Agency Simulator".
The configuration requirements of this game are still relatively high, because all the characters are modeled in high-definition, and the fineness of the picture performance is also very high, so the performance of VR glasses alone cannot be used.
Like "Animal Island", it uses a computer to run the game and project the screen to the VR glasses.
He should have played "Animal Island" before, so Meng Chang, who plays VR games again, does not have the shocking feeling he encountered for the first time.
But "Real Estate Agency Simulator" is a very realistic game after all, which is obviously different from the cute cartoon style of "Animal Island".
(End of this chapter)
Friday, January 11th.
Meng Chang came to Chixing Studio to investigate the current situation of the game "Real Estate Agency Simulator" and prepare for the next publicity work.
In fact, Chixing Studio has always been an independent company. Although Tenda Group and Shenhua Group have contributed capital, they will not intervene in its operation in any way.
Of course, Mr. Pei will still give an idea every now and then, but this is not considered interference. After all, Lin Wan is free to use it or not.
If you don't want to use Mr. Pei's idea, you can create your own.
As for the matter of publicity funds, the two sides also had a wrangling before.
To put it simply, Mr. Pei hopes that Tengda will pay for the publicity, but Lin Wan disagrees with everything.
Now that Chixing Studio has made money, "Animal Island VR" and Doubt VR glasses have been a big success, it is even more impossible for Mr. Pei to want to pay.
Not only that, Chixing Studio's profits will continue to distribute money to Tenda Group.
With the popularity of Doubt VR and "Animal Island", and a series of chain reactions brought about by it, such as the extra profits of Moyu Internet Café and Xingniao Fitness, Tenda has already received all the money invested in Chixing Studio. I'm halfway back.
Then make one or two popular games, and then it will be a pure profit.
Of course, if there are some games with huge investment and Chixing studio encounters difficulties in cash flow, Mr. Pei is also very willing to lend a helping hand.
This time, Meng Chang was still in charge of the publicity plan. On the one hand, it was because Mr. Pei trusted him a lot, and on the other hand, it was because Lin Wan also trusted him now.
Although the trust of these two people is not on the same channel, they are indeed trust.
Meng Chang was still a little uncertain about whether this publicity could be made.
On the one hand, after hearing that the name of the game was "Real Estate Agency Simulator", Meng Chang was naturally a little worried.Although Mr. Pei's games are not unsuccessful, the theme of the game itself still makes Meng Chang feel a little suspenseful.
If there is no good product, no matter how hard the publicity is, it will become water without a source and a tree without roots. This is a core point that Meng Chang learned from Pei's propaganda method.
If the game is very small and cannot attract enough attention, then the promotion plan will be very difficult.
On the other hand, Meng Chang was afraid that the game would be too successful and attract too much attention, so he would overachieve his own promotion.
Since it is necessary to use Pei's propaganda method for publicity, it may not be considered a success if it becomes popular in the end. It must be promoted first, then suppressed and then raised. After this complete set of operations, a perfect publicity effect is achieved, which is considered a success.
The success of many things cannot be judged by the results alone, but by the process.
It is very difficult for a poor person to earn 100 million from penniless, but it is as easy as eating and drinking for a rich man with 100 million assets to earn [-] million.
The results of these two things seem to be the same, but in fact the process is different and the difficulty is also different.
If you want to compare, the rich must at least multiply their assets several times, which is difficult to be comparable.
Therefore, on the one hand, Meng Chang was a little apprehensive and nervous, but on the other hand, he felt that this was a difficult challenge, which could well verify his understanding of Pei's propaganda method.
After arriving at Chixing Studio, Meng Chang went straight to the chief designer Cai Jiadong.
He came this time mainly to learn about the details of the game, so there was no need to bother Lin Wan with such trivial matters.
"Brother Meng, are you safe? This time the propaganda work will trouble you again."
Cai Jiadong's attitude towards Meng Chang is quite warm.
In the past, many old Tengda employees had a bit of prejudice against Meng Chang, but after Meng Chang made so many excellent publicity plans, this prejudice has long since changed a lot.
What's more, Cai Jiadong is not an old employee, so he doesn't have this kind of prejudice. The last promotional video for Doubt VR glasses was shot by Meng Chang, and the publicity effect was very good, which also made Cai Jiadong have a good impression of Meng Chang.
Meng Chang smiled: "The key is that your products are well done, I'm just adding to the icing on the cake."
The two exchanged a few simple greetings, and then went straight to the topic.
Cai Jiadong took Meng Chang to a relatively empty experience area, and handed over a VR glasses.
""Real Estate Agency Simulator" still has the final finishing work, but the main game content is all there, and it will not affect the game experience."
"In the future, you can take this VR glasses back and experience it slowly."
"If you have any questions, you can always ask me."
Meng Chang reached out to take it: "Okay, thank you very much."
One day alone is definitely not enough. The games designed by Mr. Pei are rich in connotation. If you don't play in depth, it is easy to understand only a little bit, which is far from the actual core.
To make a publicity plan, Meng Chang must have an in-depth understanding, otherwise deviations will easily occur.
The purpose of coming today is mainly to chat with Cai Jiadong, a designer, to solve the relatively big doubts and problems.
Meng Chang put on the VR glasses.
……
Like "Animal Island", "Real Estate Agency Simulator", as the official game of Chixing Studio, naturally has an entry on the initial login interface.
When the Doubt VR glasses were first released, there was an exclusive login scene. Choose one of the three. The default is the scene of "Animal Island". In addition, there are also the space scene of the command ship in "Mission and Choice" and the Santu River scene full of flowers on the other side in "Return to the Shore". .
Of course, the development department was not idle during this period, and two new scenes were added: one is the realistic scene of "Real Estate Agency Simulator", and the other is the cartoon gym scene of "Fitness Wars".
There are different styles, and players can choose their favorite scenes by themselves.
All VR games developed by Chixing Studio have a special entrance in the initial scene of Doubt VR glasses, which perfectly integrates with the game scene.
For example, in the realistic scene with the theme of "Real Estate Agency Simulator", the whole scene is a suite, and one of the doors is the entrance to the game.
In other scenes, the entrances are different. For example, in the scene of "Mission and Choice", a holographic projection device was replaced.
After the release of "Animal Island", many game companies have started to produce VR games and registered Doubt VR glasses.
But these VR games do not have this kind of treatment, they are all thrown into the game market and let players download it by themselves.
The quality of these VR games is definitely not as good as Chixing Studio’s games, but they can also play a role in enriching the game library, which is very helpful to increase the sales of VR glasses.
Meng Chang first looked around at the default login scene.
I have to say, the sense of reality is quite strong.
The place where he stands by default is a spacious living room, where the sun is shining brightly and the birds are singing and the flowers are fragrant.
The sofa, TV and other furniture and home appliances in the living room are all available.
The huge TV is an interactive interface, on which some basic setting functions of the VR glasses can be called up.
In addition, this interface can also be customized in various ways, changing the layout, the style of furniture, and so on.
Cai Jiadong explained: "The living room you see now has an initial image, and various customized content needs to be gradually unlocked in the game "Real Estate Agency Simulator"."
"Players unlock new sofas, new props, etc. in the game, and they can all be moved to this login scene to create a login scene that is unique to them."
"Of course, the login scene also takes care of other players who don't play the game, so its initial decoration level is relatively high, so it won't make people feel shabby."
In other words, the house upgrade gameplay in "Real Estate Agency Simulator" is simply brought into the login interface.
But it is not a 100% copy. The initial house of "Real Estate Agency Simulator" is very dilapidated. There are problems such as dilapidated furniture, old appliances, dirty walls, and air leakage from windows. Players need to upgrade step by step.
But the house in the initial scene was in a relatively high-end state from the very beginning.
On the one hand, this is to take care of players who do not play the game "Real Estate Agency Simulator", on the other hand, it is also because the performance of the VR glasses itself is limited, and there is no way to use so much capacity to run the login scene.
Push open a door and enter the game of "Real Estate Agency Simulator".
The configuration requirements of this game are still relatively high, because all the characters are modeled in high-definition, and the fineness of the picture performance is also very high, so the performance of VR glasses alone cannot be used.
Like "Animal Island", it uses a computer to run the game and project the screen to the VR glasses.
He should have played "Animal Island" before, so Meng Chang, who plays VR games again, does not have the shocking feeling he encountered for the first time.
But "Real Estate Agency Simulator" is a very realistic game after all, which is obviously different from the cute cartoon style of "Animal Island".
(End of this chapter)
Tip: You can use left, right, A and D keyboard keys to browse between chapters.