To become the richest man from the beginning of the game

Chapter 1284 Advertisement for Suffering Travel
After arranging the affairs of the animation studio, Pei Qian returned to the company headquarters.

As soon as I walked into the elevator room, I saw that the newly purchased advertisement had already been launched.

The documentary about suffering travel is playing on the monitor.

Many office buildings have some small display screens as advertising spaces. These display screens are usually placed in the lobby elevator, inside the elevator or other crowded places to advertise to ordinary office workers.

Including on buses and subways, there are also some small display screens, which are used to play advertisements of various products.

The advertisements shown here are generally brainwashing advertisements, such as recruitment, selling second-hand cars, taking wedding photos, renting a house, moving, etc. There are also advertisements for some travel agencies.

It's just that although these advertisements are of different types, they are all similarly boring, even a little low.

Of course, this happens for a reason.

On the one hand, these small screens are generally aimed at office workers on the commute, and the best target customer group of these businesses happens to be office workers;

On the other hand, because the screen is too small, sometimes even the sound can’t be heard clearly, so it won’t be very effective to make a movie that is tall and over-the-top. People are impressed.

Over time, the advertisements in similar places have all become similar types, boring, boring, brainwashing, and even a little low.

It is inevitable that Pei Qian has to take an elevator when commuting to and from get off work, and it is inevitable that he has to bear these mental pollutions.

Although the small screen in the elevator room in Shenhua Haojing has been muted, there is a state that the advertisement has reached: at this time, silence is better than sound.

You only need to listen to some brainwashing advertisements once, even if you don’t hear the sound but only see the picture next time, those sounds will automatically echo in your ears.

It is simply mental pollution.

But now, this mental pollution has been swept away.

Because all the advertising spaces in the Shenhua Haojing Building have been replaced with documentaries of suffering travel!
Not only Shenhua Haojing, this time Meng Chang spent a large amount of publicity funds to put this documentary on the advertising screens of buses, subways and other office buildings.

This is part of Meng Chang's publicity strategy. After all, it costs a lot of money to get high grades, and you must pay attention to skills in spending money.

Pei Qian was very satisfied with this, and felt that Meng Chang was on the right track.

This is simply the textbook "spending money has no effect"!

First of all, the display effect on this kind of small screen is not good, and there may be no sound or inaudible sound on the bus or subway, so most manufacturers will choose brainwashing and monotonous advertising words, just to deepen the effect of advertising. to deal with this complex environment.

However, this promotional video of Suffering Travel is obviously completely different from these advertisements. You have to listen to the sound and read the subtitles to know what is going on, but the small screen often has low sound and the subtitles are not easy to read.

Secondly, this advertising column is mainly aimed at office workers, and office workers are often more pragmatic.

Look at other types of advertisements, such as recruitment, second-hand cars, renting a house, moving, wedding photos...all of them are types that tend to be just needed in life.

Even the advertisements of travel agencies will basically emphasize a petty bourgeois sentiment, and the hint is: You have worked so hard, you should go on a trip to see the beautiful scenery and take a rest.

As a result, the documentaries of suffering travel directly make the office workers feel that it seems that it is better to go to work!

All in all, this docuseries of suffering travels as an ad on these small screens is abysmal!
The key is that this trip cost a lot of money.

After all, these advertising spaces have to be competed with companies such as recruitment, second-hand cars, renting houses, and moving. Which of these companies is short of money?
Advertising is not cost-effective, but it can purify the environment after grabbing it, so that everyone will be less tortured by brainwashing advertisements, which can be said to be infinitely meritorious.

More importantly, it can not only dissuade external customers, but also have the effect of killing chickens and monkeys within the Tenda Group!

Suffering travel will be fully open in the future, and you can come by paying and signing up.

The reason for this has been mentioned before. It is because turning suffering travel into a commercial activity can burn more money and lose money than pure employee benefits.

Then, it becomes very important to dissuade possible potential customers in advance.

For Tenda employees, it's another matter. After all, people outside can sign up without paying, but Tenda employees can't go if they want to pay.

Suffering travel is a company benefit for them, and a "perk" that cannot be denied.

When the employees see that being the person in charge will suffer so much, and then think about the benefits of being an ordinary employee are not much worse than those of the person in charge, why should they work hard and perform hard to be the person in charge?
At that time, everyone will all paddle together, and even the original person in charge will start to hide their strengths and bide their time. Isn't this better?

Therefore, the more Pei Qian thought about it, the more suitable it became, and he was quite satisfied with Meng Chang's arrangement this time.

Back in the office, Pei Qian clicked on the documentary again, ready to review it again.

Such a pleasing video should be filmed for [-] seasons, with [-] or [-] episodes per season!
In fact, this documentary is not very long, and the content of the challenge is not too exciting.

Rock climbing and wilderness survival are quite professional projects, and there are even many TV programs dedicated to this topic. Compared with those specialized masters, the group of suffering travel is obviously far behind, and at best they can be regarded as beginners.

But it can give people a very down-to-earth feeling.

After all, those masters of outdoor survival and rock climbing are not ordinary people at first glance. When doing these difficult and challenging projects, they will naturally give people a sense of alienation.

For office white-collar workers who lack exercise all the year round, Mr. Pei, a wilderness survival master, is already a different species from himself. Watching this kind of TV program is more of a curiosity, and he will not substitute himself into it at all.

But suffering travel is different. These are also ordinary people. Not to mention anything else, simply eating compressed biscuits and jerky is a very serious challenge for some of them.

So it seems that there is a special sense of substitution. After the substitution, I feel that I will not go if I am killed.

The challenges in the documentary are relatively simple, mainly rock climbing, rappelling, swimming, setting up a tent, lighting a fire, cooking food and so on.

The food is farmed poultry bought at a nearby farmer’s market, and placed in a specific area for these people to catch, shooting arrows or making traps. If they can’t catch them, they can only eat compressed biscuits.

It sounds interesting, but the result is often too busy and out of breath, and the result is nothing, or you can only watch others eat roast chicken and eat compressed biscuits.

Little harm but highly insulting.

These seem not difficult, but in fact, for ordinary people, just setting up a tent to sleep in the wild is already a kind of suffering.

Pei Qian paid special attention to the performance of these people in charge.

Relatively speaking, Hu Xianbin is the best performer, probably because he is relatively young, has good physical fitness, and adapts quickly.

Although Huang Sibo's physical fitness is not good, but the overall state is in a state of resignation, and he doesn't complain too much. He seems to know that saying nothing is useless. up" expression.

Xiao Peng is still trying to get close to Bao Xu, it seems that he hopes to use favor tactics to break down Bao Xu's psychological defense, at least to make himself a little more relaxed, after all, he is relatively less hated by Bao Xu among these responsible persons.

He Desheng talked the most, deliberately acting miserable in front of the camera, and kept talking about how miserable he was during the interview, as if he wanted to arouse sympathy and get out of the sea of ​​suffering as soon as possible.

As for Guo Licheng, his physical fitness is the best, but it is obvious that the joy of living in the wild is far less for him than playing iron, so he just fulfilled Bao Xu's request very perfunctorily, waiting for this time without love. The end of the event.

A documentary that fully expresses the life of these responsible people.

But on the whole, there is a keynote and a major premise, that is, no one is enjoying it except Bao Xu, and everyone is suffering. I wish I could stop the activity immediately and return to Jingzhou.

The names and identities of these people are also not mentioned in the documentary. After all, who they are is not important, but what they are suffering is important.

As long as everyone can see that the suffering travel is worthy of the name and produce a natural persuasion effect, then the purpose of this documentary will be achieved.

So far, this documentary has gained a lot of popularity on the Ellie Island website, and the comments have gradually increased.

When the promotional video was first released, some people originally expressed their yearning, but it is quite rare now.

"When I just watched the promotional video, I wondered why it was called suffering travel, but now I understand, it is really suffering!"

"The few people invited here are not very professional. Shouldn't they try to show a look of fun? Why do they all have a bitter face?"

"Maybe this is Tenda's consistent purpose? Must it be true enough?"

"I mean, the first batch of closed beta users should be people who are more interested in survival in the wild? Why do these people feel as if they are being held at gunpoint to participate in the event?"

"In short, one thing can be made clear, this suffering trip is really serious about making people suffer, and that promotional video is a deception!"

"It's great, I hope there will be more seasons in the future! Although I won't go, it's interesting to see others suffer!"

Many viewers are puzzled by the existence of this documentary.

According to common sense, since this documentary is also made by the government, at least it should show a more positive side, right?

And there is no need to deliberately shoot it. Since it is an internal test, it must be carefully selected people who have a strong interest in survival in the wild to participate, right?
The documentary filmed at that time will naturally be in a state of optimism and enjoyment.

In the end, I don't know where the officials found these people, and each of them pulled their faces more often than bitter gourds. They really interpreted the word "suffering" to the extreme.

The audience has no opinion, after all, it is quite enjoyable to watch others suffer.

The point is, does this thing still expect to make money in the future?Doesn't this dissuade all target customer groups?

(End of this chapter)