Chapter 645 Animation is not that simple
On this day, Xu Nan came to the headquarters of Nanmu Video.
He first found Lin Ziyi and looked at the recent data of Nanmu Video.
In fact, the company has been developing very well during this period and has a relatively obvious advantage over Penguin. If it weren't for Penguin's sudden emergence of "Xuanling Continent", the number one video platform now would still be Nanmu Video.
Even though she was overtaken by Penguin, Lin Ziyi was still confident.
"Penguin is just lucky. When their anime is finished, their market share will definitely drop, and we will definitely be able to overtake them by then."
"And I have increased my investment in animation. I believe it won't be long before I can catch up with Penguin and then surpass Penguin."
Xu Nan nodded slightly.
Not bad, very energetic.
He thought that after Lin Ziyi was hit once, her mood would definitely be affected and she might be discouraged, but he didn't expect that she would still have such fighting spirit.
That's right. Being able to take Nanmu Video from a third-rate video platform to the number one in the country, Lin Ziyi cannot be so fragile and become dejected after being hit casually.
On the contrary, the more adversity she faced, the stronger Lin Ziyi's fighting spirit became.
I don't have to worry about her anymore.
"Is the person I want here?" Xu Nan asked.
"He has been waiting in your office for a long time. You can see him when you go over."
Lin Ziyi said something and then drove Xu Nan out of the office.
She is responsible for the company's daily affairs and works a lot every day, so she has no time to chat with Xu Nan.
Xu Nan shrugged, left Lin Ziyi's office, and returned to his own office.
He also has his own office in Nanmu Video, which is very large and decorated extremely luxuriously.
It's just that Xu Nan is often busy outside and doesn't have much time to come to the company, so this office is not used very frequently.
At this moment, a middle-aged man with thinning hair, Shen Guang, was already sitting in the office.
He looks no different from any ordinary middle-aged man on the street. He wears black-rimmed glasses on his face, making him someone you can't find in a crowd.
But Shen Guang is the top person in charge of the animation department of Nanmu Video. He is a big-name person in the industry. Even Lin Ziyi has to be polite to him.
The reason why Shen Guang was called to Xu Nan's office was simple. It was because Xu Nan wanted to engage in animation and needed him, the head of the animation department, to take charge.
Being called to Xu Nan's office early in the morning, Shen Guang felt a little uncomfortable.
It's not that he feels slighted, it's mainly that he thinks Xu Nan's idea of doing animation is ridiculous.
Yes, nonsense.
This is Shen Guang's view on Xu Nan's animation.
Even if Xu Nan is a successful person, has several high-grossing movies, and has filmed many classic TV series, it cannot change his opinion.
The reason is very simple. Animation is a technical industry, which is different from the film and television drama industry. It is not possible to conquer the world with a good script.
He knew that the appearance of a popular anime on Penguin Video stimulated Xu Nan, but this was not the reason for Xu Nan to mess around.
As the head of the animation department of Nanmu Video, he has the obligation to make Xu Nan understand that animation must not be messed up. Even if Xu Nan is the boss, he cannot make an exception.
soon.
Xu Nan returned to the office and said hello to Shen Guang.
"Hello, Director Shen, long time no see."
"Hello, Mr. Xu."
The two chatted for a while, and Xu Nan got straight to the point: "Director Shen, it's like this. I have an animation here, and I hope you can help make it."
"I conceived this anime, and I think it should be popular. You are an expert in this area. I hope you can make the anime as soon as possible."
coming.
Shen Guang frowned.
"Mr. Xu, there is no problem in making an animation, but there is one ugly thing I must say first."
"you say."
"The animation industry cannot be managed by plot and creativity alone. Technology accounts for a large part of the factor."
Seeing Xu Nan's calm eyes, Shen Guang conceived some language in his mind and explained the animation production method in as simple and profound a way as possible.
Different from film and television dramas, animation mainly uses computers as production tools. Every action and every picture of animation characters must go through extremely complex procedures to produce.
Vertical painting, collision, graphics, modeling and so on.
The plot is very important to an anime, but not too important.
The reason is very simple. The success of animation depends largely on whether the characters in the animation are real enough and beautiful enough.
Take "Xuanling Continent", an anime that has just become popular, as an example. The plot is actually a bit outdated, but the Penguin animation department's technology is strong enough, and the characters in the anime are made lifelike and beautiful, so they can attract people. audience.
The same plot, the same IP, if it were done by another studio, the characters in the anime would definitely not be as realistic and good-looking as those made by Penguin, and they would not be popular with the audience.
This comparison is equivalent to taking the same photo, one is a straight shot without makeup, and the other is a photo with makeup and beautification. Without even thinking about it, the photo with makeup and beautification must be better-looking and more attractive. Therefore, Shen Guang is not very optimistic about Xu Nan's script, because Penguin has beautification technology, but they do not, and there is a big gap in nature.
There is nothing wrong with producing an animation, but if the data produced is not good and Xu Nan puts the blame on them, then Shen Guang can't agree to it.
Don't think that his worries are unfounded. In fact, this kind of thing is very common in the workplace.
Especially, Xu Nan is the boss and he is just a subordinate. If he really fails, he will have to take the blame.
so.
Shen Guang needs to be vaccinated in advance and let Xu Nan know that animation production is not that simple, nor can it be successful casually like film and television dramas.
It would be best to persuade Xu Nan to go back and let him go back and forth, so that he would not have to serve an uncle again.
After listening, Xu Nan smiled.
"Actually, I understand everything you said."
"I know that technology plays a large part in animation production."
"But don't worry, even a beginner can make this animation without affecting the final effect."
hehe.
That's all for nothing.
Shen Guang's eyes rolled to the sky.
Look, this is what a layman is.
Beginners can make it without affecting the final effect.
A layman who doesn't understand the business would dare to say this kind of thing. If an expert says this, he will be laughed at.
This was Xu Nan. If it had been anyone else, he would have scolded her a long time ago.
Xu Nan didn't seem to see the resistance on Shen Guang's face, and used his mobile phone to transfer a file to Shen Guang.
Shen Guang was very embarrassed to pick up his phone and read it.
On the surface, he looked like he was watching carefully.
In fact, he had already begun to think about what he would say later so as not to make Xu Nan angry but also to dispel his overestimating idea of intervening.
And if you want to do this, you must know something about Xu Nan's animation.
Shen Guang first looked at the name of the anime.
"Those Things About That Rabbit That Year"? ? ?
hehe.
I don't even know what to say.
Those that use animals as protagonists are usually children's animations. Now that animations have long been adult-oriented, you still do this.
This is not just making trouble.
Frowning, Shen Guang read on patiently.
As he watched, his expression changed.
His mood became extremely complicated.
The previous impatience and doubts about Xu Nan were all gone.
In his eyes and in his heart, there was only this story left, and his previous thoughts of perfunctory also flew out of the sky.
Time passed bit by bit.
Slowly, Shen Guang's eyes began to turn slightly red, and his nose became inexplicably sore.
It turns out that the rabbit told such a story!
This is not a young animation at all, this is a story that can make adults cry.
I don’t know how long it took.
Shen Guang finally put down his phone.
"This story. This story."
"How is it?" Xu Nan asked with a smile.
"very good."
Shen Guang said decisively.
It was the best and best story he had ever seen.
No wonder Xu Nan dared to say that this story can be made by beginners without affecting the final effect.
Because this story is very, very good, so good that even if it is stretched in other aspects, it cannot change the gold content of this story.
He thought he was an expert and could look down on the outsider.
He believes that technology is everything in the animation industry.
He thought Xu Nan was sitting in a well looking at the sky and didn't understand anything.
In fact, he was dead wrong.
Xu Nan is the expert, Xu Nan is the one who really understands animation.
He is the right person to sit in a well and look at the sky.
Shen Guang was very excited after reading the script: "I believe that when this animation is produced, it will definitely cause a sensation."
"It is an honor for me to be selected by Mr. Xu to produce this story."
Yes, it's an honor.
That's what Shen Guang thought.
This story is really touching. He believes that after the animation is produced, there will be many people who think the same as him.
At this moment, he only had one thought in his mind, which was to complete this story to the end.
He wants everyone to be moved by this story.
Xu Nan smiled: "Director Shen is the head of the company's animation department. Since you said so, I believe you will be able to complete the story well."
"I'll wait for your good news next."
"no problem."
Shen Guang issued a military order on the spot: "If we fail to complete the animation, Mr. Xu, you can directly remove me from my post."
Xu Nan laughed; "It's not that serious, just do your best."
"Then Mr. Xu, I'm going to assign the task now. What do you think?"
Shen Guang looked a little anxious.
At this moment, he only had one idea in his mind, which was to make this story as fast as possible and make it available to the public.
Seeing this, Xu Nan had no choice but to let Shen Guang leave first.
You can't always dampen the enthusiasm of your subordinates.
A few minutes later, Lin Ziyi called.
"I say Xu Nan, don't embarrass Shen Guang. This is a high-level talent that I finally hired. Don't let your popularity slip away."
"If Shen Guangqi escapes, at least half of our company's animation department will be paralyzed."
"Why did you say that?" Xu Nan was surprised.
"You have the nerve to say that someone just reported to me that Shen Guang came out of your office and went back very excited."
"Did you scold him?"
"How is it possible? I gave him an animation script and he was moved by my script and was anxious to go back and make it."
"Do you think I will believe it?"
Lin Ziyi on the other side of the phone couldn't help but roll her eyes.
A script moved Shen Guang. You might as well say that aliens are coming.
"If you don't believe it, you can call him and ask him if he had a pleasant chat with me just now."
"Fine."
Lin Ziyi hung up the phone.
The other side.
Everyone in the animation department is waiting for the boss Shen Guang to come back, and the longer Shen Guang leaves, the more uneasy they feel.
"Why has the boss been gone for so long?"
"I heard that Mr. Xu wants us to make an anime called "Xuanling Continent" that surpasses Penguin."
"It can't be that easy. The popularity of "Xuanling Continent" is the result of Penguin's technology accumulated over a long period of time. There are so few of us, how can we be as good as theirs."
"Isn't this forcing someone to do something difficult?"
"It's just forcing people to make things difficult. That's how it is in the workplace. When have you ever seen a leader being reasonable?"
"This is too much."
"There's nothing you can do about it. The official level will crush people to death."
Everyone in the animation department feels aggrieved.
While chatting, Shen Guang came back.
Everyone was stunned when they saw the boss's appearance.
The eyes are red and the expression is sad.
Was he scolded?
Uh-huh.
Everyone in the animation department was anxious.
"Mr. Shen, what's wrong with you?"
"Did you get scolded?"
"I'm sure, look at Mr. Shen's expression."
"This is too much. There is no dignity at all in being a worker."
"It's just that you actually cursed people without showing any shame, right?"
"Mr. Shen, do you need us to help you seek justice?"
"Yes, let's go together. I don't believe that justice can't be obtained."
The crowd in the animation department was excited and very emotional.
"What's the noise about?"
Shen Guang shouted loudly and quickly silenced the scene.
"Why can't you just expect me to do better when I'm being scolded?"
"Mr. Shen, what's wrong with your eyes?" a programmer asked weakly.
Shen Guang's expression was solemn and excited: "It's because of a script. I just read a script in Mr. Xu's office."
"I can guarantee that as long as we make animation according to this script, it will definitely become a hit."
"ah?"
The programmers in the animation department were confused.
What is this?
"Ah, what, move them all, let me work."
Amidst Shen Guang's yelling, the animation department instantly became agitated.
At this moment, in the office, Lin Ziyi hesitated for a moment, and finally decided to call Shen Guang.
This is her right-hand man, the executor of the animation strategy, and she cannot have any conflicts with Xu Nan.
She had already thought about comforting this go-getter after she answered the phone later, lest he feel hurt and affect his work.
The call was connected.
Shen Guang's urgent voice came from inside.
"Mr. Lin, I'm busy making an animation right now. I don't have time to chat with you. I'll hang up now."
Toot toot.
Listening to the busy signal on the phone, three question marks appeared above Lin Ziyi's head.
what's the situation?