Chapter 642 Advertisers are anxious
"this."
"How can it be."
"The popularity index of "Produce 101" actually exceeded that of Yin You Lai?"
"Is there any mistake?"
"Is there something wrong with the data?"
People in the industry were shocked. This result exceeded most people's expectations.
Before the variety show was broadcast, most people were more optimistic about Penguin's "Come on You". Whether it is in terms of lineup or the type of variety show, Penguin's "Come on You" has more advantages.
As a result, in terms of popularity index, "Produce 101" outranked "The Sound of You".
"what's the situation?"
"I thought that "Produce 101" might be more popular than "Sound of You", but I didn't expect it to be so much higher."
"This is not a level at all."
"Anyone who has watched "Produce 101", please come and talk about this variety show."
"I watched it yesterday as soon as it was launched. I can only say that this variety show is very novel and interesting. You will know more specifically if you have watched it."
"I've already clicked on Nanmu's video."
"I've already started to recharge as a member."
Industry insiders became interested in "Produce 101" all of a sudden.
The reason is simple. The data of "Produce 101" crushed "Here Comes You".
It's like a dark horse suddenly appears in the competition, everyone will be interested in it.
Not only people in the industry, but also many netizens were shocked.
"Here, why is "Produce 101" so popular?"
"Yes, didn't you say that this variety show lineup is not good?"
"It's still the same old talent show."
For a long time, in terms of Internet popularity, "Produce 101" has not been as popular and topical as Yin You Lai.
Netizens have long formed the impression that "Produce 101" is not as good as Penguin's "The Sound of You".
As soon as the data came out, "Produce 101" unexpectedly surpassed "Here Comes You", and its popularity on the Internet far exceeded that.
This is official and authoritative data, and it is basically impossible to falsify it.
Netizens' curiosity suddenly aroused.
It's like a person who is usually at the bottom in exams, and suddenly one day he takes first place in the school, anyone would be curious.
Some impatient netizens couldn't restrain their curiosity and clicked on Nanmu's video, wanting to see what "Produce 101" is all about.
After seeing this, many people couldn't go back and became fans of "Produce 101".
The original fans of "Produce 101" were even more elated and launched various counterattacks.
"Fans of "The Sound of You" come out."
"Didn't I say that your variety show lineup is very good? Why are the statistics so bad now?"
"The four great singers are united on the same stage, that's it?"
"The popularity of "Here Comes You" is only half of that of "Produce 101". I don't know how you guys had the nerve to brag about it before."
"I'm sorry, our variety show data with a poor lineup is better than yours."
Fans of "The Sound of You" are very aggrieved.
They have been suppressing the fans of "Produce 101" before, but now they are being crushed.
The main reason is that the data of "Here Comes You" is really not good, and the gap is huge, so they don't have the confidence to speak.
But there are still some people who are stubborn.
"It's just the first issue, it doesn't mean anything."
"That's right, who knows if this variety show will be a flash in the pan, or the data may collapse in the second period."
"It's an old-fashioned talent show. People may think it's a bit novel at first, but no one will watch it later."
“I’m sure I’ll be more energetic in the future of ‘The Sound of You’ Comes’.”
"That's right, as you watch the show in the next few episodes, the louder you scream now, the louder the slaps on your face will be in the future."
"Produce 101" fans are laughing.
Now they have finally seen what it means to pretend to be fat.
Before the program was aired, people looked down upon "Produce 101", but now they say that the first issue's data doesn't mean anything, it depends on the later stages.
Okay, you can say whatever you want.
penguin.
meeting room.
Lin Yu saw the data that had just come out and glared at the assistant director next to him: "Didn't you say that the popularity of "Produce 101" was driven by trolls? Why is their popularity index so high?"
The assistant director was speechless and felt extremely aggrieved.
What can I say? You can’t directly say that our variety shows are not as good as others.
besides.
The data of "Produce 101" is better than that of "The Sound of You". It is your responsibility as the chief director. Why are you angry at me, an assistant director?
The first level of officialdom was overwhelming. Even though the assistant director was extremely angry, he still said nothing and could only bow his head and accept the training.
Lin Yu was also extremely depressed.
how can that be possible?
She invited four major top-tier singers to sit down, and the contestants she invited were all carefully selected. How could the data not compare to "Produce 101"?
She created this variety show as a hit.
how so?
Lin Yu's face was extremely gloomy: "Now is the most dangerous time. Everyone in the program team must cheer me up and work hard. As long as I can't die, I will die. Work hard and fast." Give me a chance to surpass Produce 101."
"Do you understand?"
"clear."
There were sparse voices in the conference room.
"Produce 101" has a popularity index of 134.2 million, and the most stimulating ones are advertisers.
"Holy shit, the heat index is over 100 million."
"This is already a small explosion."
"Definitely. How many variety shows can there be with this popularity now?"
"This is just the data from the first period. The data will definitely be better in the next few periods."
"I regret so much. Why didn't I insist on sponsoring this show?"
"I once had an opportunity to sponsor "Produce 101", but I didn't cherish it. Now I don't even have the chance to sponsor it."
Advertisers regretted it extremely, especially those who had the opportunity to sponsor but gave up because Xu Nan's bid was too high. They regretted it so much that their intestines turned green.
If I had known that the data of this variety show was so good, I would have accepted it even if I was ripped off.
Well now, the program data of "Produce 101" is so good, if you want to sponsor it again, you must pay a high price.
Paying a high price is not a problem. The biggest problem is that even if you pay a high price, you may not get the chance to sponsor.
You know, this kind of variety show has proven its popularity, and other people are rushing to sponsor it.
And that's exactly what happened.
A certain brand.
"Contact me immediately to the "Produce 101" program team. We must win the title of this variety show."
"Act quickly, the sooner the better."
A milk company.
"The company is going to launch a new product this year, which is related to the company's future strategy. You tell me, there is no way to guarantee the success of the company's products."
Someone immediately said: "I suggest advertising. There just happened to be a very popular variety show on the market called "Produce 101". This variety show currently has no advertising sponsorship. If we can get the title of the variety show, I believe it will be very popular." There is a positive impact on product sales.”
"What a great idea. Contact the producers of this variety show immediately and win the title at all costs."
An advertiser who had once walked away took the initiative to call Zhang Yang.
"Hey Director Zhang, is it convenient?"
"That's it. After I went back, I thought about it carefully and decided to sponsor your program. After all, we are old friends, right?"
"What, taken advantage of?"
"You're remembering it wrong. You must be remembering it wrong. I definitely didn't say anything like that at that time. How about I add 30% to the cost of advertising?"
"What, double the price and still have to bid, this is too much. I am the advertiser, Party A."
"Go, I will definitely go, and you must leave a place for me."
"Produce 101" program group.
Zhang Yang, the deputy variety show director who was responsible for negotiating with advertisers, excitedly found Xu Nan.
"Director Xu, good news."
"Advertisers who had given up their sponsorship in the past regretted it when they saw that our program data was so good and had the potential to become a hit. They called me one by one and asked for more money to insert ads."
"In addition to these people, there are also many new advertisers, all of which are big companies and big brands. They pay higher prices. These people almost competed for the title of the variety show."
Xu Nan smiled, having already expected it.
The first episode of "Produce 101" was so popular that everyone could see the potential of this variety show.
Advertisers are not fools, so of course they must find ways to sponsor variety shows.
Instead of investing money in variety shows that you don’t know if they will be successful, it’s better to invest in variety shows that are sure to be popular, even if you pay a big price.
"It's up to you to control the advertising. In principle, whoever pays more will be given more advertising space, but don't forget to review it when collecting money, and don't let in those merchants with problems."
Zhang Yang nodded madly: "I understand, and we will definitely do a good job in reviewing this aspect."
Xu Nan was relieved and then focused on editing the second episode of the program.
Everything else is just minutiae, the quality of the variety show is the key.
Soon, a week has passed and the second episode of the variety show is about to be launched.
The majority of netizens are waiting eagerly.
"It's finally online. I'm almost dying."
"Same as above, this is the first time I am looking forward to this variety show."
"I really want to know how Yang Tutu will shock the whole audience."
"Actually, what I'm looking forward to more is Xu Qian. I just want to know what kind of expression this guy who is trying to catch fish will have when he suddenly realizes that he can't catch fish anymore."
"Me too, I just want to see this person continue to work overtime on the show."
"Actually, I like Chen Shuling?"
"Who is Chen Shuling? Is there such a student?"
"It's the student who made the wow sound in the first episode."
"I am also a fan of this student. I didn't expect anyone besides me to be a fan of him, hold my claws."
"Grab the claw."
Netizens discussed it enthusiastically.
After a week of fermentation, "Produce 101" has more and more fans, and its popularity has reached a new high.
Therefore, more and more netizens are looking forward to the second issue of "Produce 101".
Anyone who has experienced it knows that the feeling of waiting is very anxious.
So when the second episode aired, netizens were filled with joy.
It's finally out.
There was even a hot search on Weibo, saying "Produce 101" will be broadcast at 8 p.m.
The show has not even aired yet, but it is already so popular. You can imagine how popular this variety show is.
Seeing this scene, fans of "Here Comes You" were very sad.
"It's just a variety show, it's important."
"I'm not tired of watching the draft back then. I keep blowing here and there. I really don't know what there is to brag about."
"It's just that there's nothing good about some little girls who haven't debuted yet. The four major singers don't look at this."
"The first issue seems to be good, but who knows what the quality of the second issue will be like. Maybe it will be scrapped."
"I really don't understand why some people like this. Don't you think it's low-end?"
Fans of "Produce 101" immediately retorted.
"You don't think this looks good. Don't look at it. Why should you pay attention to it?"
"You don't have to worry about what I like."
"If you have the ability to make your singer perform better, what are you called here?"
Before the variety show even started, fans from both sides started a war of words.
The air was filled with the smell of gunpowder.
eight pm.
The second episode of the variety show "Produce 101" is broadcast.
The second episode of the variety show "Here Comes You" has also started to air.
Lin Yu encouraged the people on the program team in the group.
"The data in the first period doesn't mean anything. The second period is the key. As long as we work hard, I believe the data will get better."
"Let's all cheer for me."
Nanmu Video.
A large crowd of spectators came.
Penguin Video next door also has many viewers who click on the software, but this time, more users click on Nanmu Video than Penguin Video.
Netizens are looking forward to it.
"Start quickly."
"All the flowers I've been waiting for have faded."
"Why hasn't the show started yet?"
Soon, the second issue will be officially broadcast.
It starts with a simplified introduction to the rules and is covered in less than a minute.
Then the plot continues immediately from the previous issue.
Liu Yifei asked Yang Tutu to perform.
"Yang Tutu, please perform."
Yang Tutu's expression changed, and he got down from his seat in great confusion.
At this time, the program team began to intersperse some behind-the-scenes interviews with contestants and mentors.
A student said: "I don't know much about Yang Tutu's abilities, but she is very nice and cute. She must have her own considerations if she dares to sit in the C seat."
A tutor: "I saw her sitting in the C seat, and I thought she must be very strong. At least she has two brushes. Otherwise, how could she dare to sit in the C seat."
The program team also played some expectant expressions of the contestants' mentors, raising the audience's expectations.
Then, Yang Tutu pulled the strings in front of everyone present.
I can't keep up with the movements, and I don't have the strength.
Even halfway through the performance, she was completely confused. She forgot all the moves and didn't know how to dance at all.
The audience was all pissed.
"Pfft."
"I knew it."
"Just now I was wondering if she would be very strong, and if she had the lowest self-rating of F level just to pretend to be a pig and eat the tiger or something, now I am finally sure that she is a pig."
"The show team is so good, I'm really looking forward to it, but this is the result?"
"This girl is good."
"Why do I think she's cute?"
It has to be said that Yang Tutu's appearance as a doormat is really easy to attract people. Many people can't help but fall in love with her even though they know her professional skills are not good.
But then again, no one seems to say that this show is a competition of strength. It is a competition from the beginning to the end based on audience votes.
Several instructors did not go beyond everyone's expectations and directly gave Yang Tutu an F rating and asked her to go to the lowest class, F class.
Yang Tutu had already expected this result and accepted it calmly.
Because she knows what level she is.
She even said during the interview: "Oh my god, it's so great to be in class F. You don't know how much suffering I have to sit in the C seat."
"Class F is very good, just suitable for a rookie like me."