This director only makes bad movies

Recently.

News about the variety show "The Sound of You" is very popular on the Internet.

There is no way, the lineup of this variety show is too strong. Any one of the four top-tier singers can bring great popularity to the variety show, let alone all four of them together.

At the same time, Penguin Video spent a lot of money to promote this variety show, making this variety show more and more popular, and it has a tendency to become popular before it is broadcast.

Lin Yu, the chief director of the variety show "Here Comes You", originally did not want to compete with "Produce 101" because it would increase the risks of the variety show.

But the company strongly demanded that she have no choice but to go all out and do all kinds of publicity to try to crush "Produce 101".

She doesn't want to compete, but that doesn't mean she's afraid of it.

In fact, Lin Yu is very confident in the variety show she has prepared. This top-notch lineup can be popular no matter what she does, not to mention that this variety show was carefully conceived by her and definitely has the potential to become a hit.

September 23rd.

Xu Nan announced the star lineup of "Produce 101".

There are five stars in total, the first being the four great mentors Wang Bo, Jiang Tao, Deng Qi, and Zhang Xing.

Then there is another sponsor Liu Yifei.

This lineup is quite good, and the four mentors are all top-notch. Although Liu Yifei is known as box office poison, she has recently become popular again with "Dian Mu" and is still the female star with the highest national popularity.

It's a little worse than the next-door "The Sound of You", but it's also the top lineup in variety shows.

Netizens’ curiosity arose.

"Okay, we finally have some acquaintance."

"I like Deng Qi's singing voice very much. I feel that she is the strongest among the new generation of singers."

"Wang Bo can do it, I like his dancing."

"Ah, ah, Liu Yifei, my goddess."

"This lineup feels pretty good. I will take a look at it when the time comes."

"Talent variety shows are a bit cliche, but seeing as there are so many familiar faces, give it a look."

"It's far worse than "The Sound of You"."

Some people compare this lineup with "The Sound of You".

The Internet is like this, there will never be a shortage of people to start fires and start wars.

Moreover, netizens also know that Penguin Video and Nanmu Video compete with each other. They were originally looking forward to a battle between dragons and tigers, but when they saw that the lineup of "Produce 101" was a bit weak, they instantly lost their temper.

Others have three twos and two kings, but you have one, two and one king. No matter how you look at it, it doesn't work.

It's not that the lineup is bad. In fact, this lineup is okay. It can be considered a top lineup in variety shows, but it is worse than "The Sound of You".

I feel a little unmotivated.

However, it is only the early promotion stage of the variety show, and not many people care about it.

A few hours later.

The official Weibo of the variety show "The Sound of You" announced a message.

"Thank you to Rice Phone for its 150 million sponsorship, and thank you to Haha Bicycle, Happy Education, and Xitian Food for sponsoring the variety show. @Dami Mobile @Haha Bicycle @Happy Education @Xitian Food."

Variety show director Lin Yu also accepted media interviews.

During the interview, she said with a smile: "We have received 300 million in advertising sponsorship, setting a new record for online variety shows."

The reporter asked: "Have you recovered the cost?"

Lin Yu smiled: "Although the entire cost has not been recovered, we are not far from making a profit."

The news spread online.

It immediately sparked a heated discussion.

"Damn it, I received 300 million in sponsorship fees before the variety show even started. This is too exaggerated."

"Strong."

"Niubi (broken sound)."

"It seems that everyone is very optimistic about this variety show, otherwise they wouldn't have paid so much money."

"That's right, you don't even know what level of celebrities this variety show invites as guests."

"Sure enough, my idol is the best."

"So much sponsorship money has not been repaid. How much money did this variety show cost?"

"The more money, the better. The more money, the better the variety show production costs."

"I can't wait to see this variety show start."

Affected by the sky-high sponsorship fees, netizens are much more interested in the variety show "Here Comes You".

As a veteran director, Lin Yu lost no time in spending a large amount of publicity expenses to spread the popularity of this matter wider, and at the same time, it also made the variety show more popular.

Some fans of the variety show "You Are Here" even went to the official Weibo of the variety show "Produce 101" to ridicule.

"What about the sponsorship fees for your variety show?"

"Isn't there no one who wants to sponsor you?"

"We don't even have advertising sponsorship, so why do we have a variety show?"

"My brother's variety show is the best. Your variety show is destined to be cool."

"Remember to invite better guests next time."

Fans of "Produce 101" are a little discouraged.

In fact, this variety show that has not yet been aired has very few fans. They are all fans of a few guests. In the same way, the fans of "The Sound of You" are also fans of a few guests. The variety show itself has no fans.

They were also a little anxious when they saw that the variety show their idol participated in was not very impressive.

"Xu Nan, please come on."

"After all, he is also a top film director, so he can't get any sponsorship at all."

"Can you please be more forceful?"

"Talent variety shows are already outdated. If you don't think of ways to make them better, who will come to watch them?"

"Don't drag down my idol with your variety show."

actually.

Xu Nan is also soliciting sponsorship.

He is not a noble person, and of course he is not averse to soliciting sponsorship.

But the process of soliciting sponsorship was not very smooth.

Xu Nan is a film director, separated from variety shows. Although he has had a successful experience, variety shows like "Wisdom and Courage" are not very convincing to advertisers.

The key is that what he wants to host is a talent show variety show. As we all know, this kind of variety show is a bit outdated. Although Xu Nan said that he has incorporated elements of development, which is different from traditional talent show variety shows, sponsors do not understand this.

They don’t understand what the process is, what the selling points are, and what the market is. These are all too imaginary and not convincing at all.

These ad sponsors only look at the lineup.

Xu Nan's lineup is pretty good, and advertisers are willing to place it, but Xu Nan's requirements are too high, and they are seeking sponsorship based on the standards of a phenomenal variety show.

But how is this possible.

Advertisers are the ones who don't let go of the eagle before they see the rabbit. Xu Nan has confidence in variety shows, but they have little confidence in variety shows.

"No, no, the cost is too high."

"The lineup of your variety show is not as good as that of the show next door, but the sponsorship fee is higher than theirs. This is taking advantage of us."

"If you want to rip people off, you can just say so. Our money didn't come from the strong wind."

The advertisers were very angry and broke up.

"Director Xu?"

Assistant director Zhang Yang, who was in charge of negotiating with advertisers, came over with some embarrassment.

It's not good for Xu Nan to give him such an important job, only to have him mess it up.

"It's okay. If you don't want to sponsor, just don't sponsor."

"When the show airs and they see the popularity of our variety show, they will naturally come back."

Xu Nan is confident.

This is "Produce 101", the show that led the trend of talent shows.

When the program is broadcast and becomes a hit, some advertisers will come to you.