The Female CEO Falls in Love with Me

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Chapter Fifty-Four: A Lousy Idea

Li Yan calmly looked at her, pointed at her with chopsticks, and asked, "How many times have you encountered such things in your life?"

"Nonsense!" Zhang Yurong snorted softly.

"The first time? These guests are the same! Put yourself in their shoes, if you had the unluckiest hotel stay of your life, would you stay there again? Would you recommend it to your friends?"

There are quite a few five-star hotels in this city, and the Prince Hotel is just one of them, not the only one, Zhang Yurong had nothing to say.

"No? Neither would they! Since they're definitely not going to be return customers, nor refer anyone, only bad publicity. Why not give up on them?" Seeing his high-and-mighty beautiful CEO wife being swayed by his twisted reasoning, Li Yan laughed.

After serious thought, Zhang Yurong asked, "How to give up? Giving up on them would only lower the credibility of the Prince. One client can influence many potential clients! If they're given up on, who would dare to stay here in the future?"

"As long as you utilize the opportunity well, you can develop more potential clients, isn't it worth it?"

"How to develop?" Zhang Yurong smirked slightly, feeling he was oversimplifying things, but she asked willingly without shutting him down.

"Here comes the second!" Before she could ask, Li Yan continued in one breath, "Our hotel can be abandoned at any time, even take the blame. So we must actively cooperate and solve the problem."

"How to cooperate?" Zhang Yurong, skilled and mature in the business world, was worried about what Li Yan mentioned.

"Hype the publicity!"

Zhang Yurong frowned again, this guy is constantly coming up with lousy ideas...

"You can represent the hotel because you were involved in last night's coordination and can speak in detail to convince people. Plus, even though you're tough at the company, others don't know that, they see you as a delicate woman, more easily believing you; also, you're a very beautiful and classy woman, which instantly makes people fond of and pay more attention to you, believing your words more easily.

The combination of strength and vulnerability in promotion can enhance the effect of emergency PR. To us, you become the spokesperson of the Prince Hotel, even the Paradise Group, allowing more people to remember the hotel. People's good impression of your beautiful image will invisibly transfer to the hotel and even the entire group's brand image."

Hearing Li Yan praise her beauty and image repeatedly for the first time in years, Zhang Yurong blushed slightly, a little embarrassed. "This is baseless speculation!"

Li Yan gave her a sidelong glance, "I'm locked here, with no market research, and no time, where's the basis? I was just giving you some lousy ideas as a reference."

"Keep talking."

"That's it, for those who haven't experienced it, these two days of lockdown are just trivial news. For such people, a hotel with a memorable impression of a beautiful boss lady is more likely to be chosen over an unmemorable one. They might even find it more meaningful and trendy! There are many foreigners this time, who cares how they promote it, it happens rarely in years, face it normally, no need to play humble with them. Expanding influence domestically is the right path."

"But I... don't know if I can handle it well." Zhang Yurong hesitated a bit.

Li Yan gave a thumbs-up, "I believe you can handle it well. Would you lack confidence in a regular financial interview? Just treat it as such!"

Seeing Li Yan lower his head to eat, Zhang Yurong felt a warmth in her heart. No matter how lazy, mediocre, passionless, or lacking in romance and glory this man was usually, he was always there to provide heartfelt advice and unconditional support when she needed help the most. Maybe he was a qualified husband after all...

"Li Yan, thank you."

"No need to thank me, Boss Zhang."

"Why?" Zhang Yurong gave him a strange look, "There's no one else here!"

"You asked me for advice as your wife, I seriously answered you, no need for thanks; when you thanked me as the boss, I of course replied as a small employee." Li Yan continued eating.

Zhang Yurong pouted and muttered under her breath, "Stingy man... holding this against me. ...Hey! Li Yan!"

"Now what?"

Amused and exasperated, Zhang Yurong pointed at the table: "You've finished all the dishes! I haven't eaten yet!"

Currently, the meal sent over by the restaurant wasn't as abundant as the usual meals at home, and seeing how Li Yan had already eaten almost all of it while she was carefully listening made her feel a bit helpless.

"I thought you didn't want them anymore, here, I have a lot of rice left, all yours."

"..."

...

Through the senior management of the hotel, Zhang Yurong immediately contacted the relevant departments after the meal to communicate their intentions and mentioned it was a temporary PR plan from the Heaven Group Headquarters.

After meetings, reviews, and other processes, the plan was approved the next day in the morning. Represented by Zhang Yurong, the Prince Hotel side held a grand press conference on the matter.

The two-day lockdown had already allowed the Prince Hotel incident to be massively re-shared online as forum rumors. After the press conference, all official media released articles that prominently reported this incident, overshadowing all rumors. At this point, the hotel had begun lifting the lockdown, and the network and mobile blocks were removed.

The guests found that the hotel didn't desperately beg to waive bills, give freebies, or discuss compensation, and became angry and upset. Some wanted to complain, but the higher-ups were focused on high-profile positive promotion and quietly suppressing the negative, so they wouldn't bother handling it. So they began appearing on the internet and media seeking explanations. There were, however, no instances of infection or deaths, nor were anyone mistreated.

All of a sudden, the Prince Hotel and the beautiful CEO of the Paradise Group became the hottest keywords. Conspiracy and panic theories shrunk in the market. After seeing the statements from three parties, most comments concluded that the Prince Hotel handled it well. Another hotel might not have had a group CEO personally oversee coordination, enduring the same dangers as the staff and guests; another CEO might not have the calm and poise of a beautiful CEO to assist the police in quickly solving the case; another CEO might not be willing to come forward and face public skepticism.

On Monday, the group board of directors and senior management learned of the matter, and everyone thought Zhang Yurong was still too young and impulsive. As a group leader, it's not worth the risk. It's just a hotel, a loss is just a loss, a collapse is just a collapse, the impact on a major shareholder and CEO could be significant.

By Tuesday morning, the message spread quickly, making an impact. The fastest response was online feedback. Print media and television didn't react as quickly, and savvy investors had already started paying attention and buying Paradise Group stocks, causing the stock to surge straight up before the afternoon close. The board and major shareholders all called to express encouragement, concern, congratulations, and admiration to Zhang Yurong.

Li Yan, who came up with this lousy idea, had already returned home.