The Fantasy Entertainment Empire

Chapter 447 Launched in North America

Li Zhen was listening to the work report of his subordinates.

The leader of Dimension North America, after so many years of polishing, the whole person seems to have a kind of tolerance as a leader.

The middle-aged white man who reported to him, named Brand, is nearly fifty years old this year and has more than 20 years of experience in the film and television industry.

This is an employee who has joined Dimension North America for about half a year, and is an original middle-level administrator Li Zhen dug from Disney.

In order to dig her, Dimension North America paid a high salary.

At this point, Brand became Li Zhen’s deputy.

During the six months of work, he proved that his value is worthy of the salary paid by the company.

With the help of his deputy Brand, Dimension North America has made considerable progress in the past six months. They have a certain degree of cooperation with their counterparts in North America, especially in the development of some offline peripheral copyrights, they have made considerable progress.

And their most important job is to handle the launch of “Lord of Mysteries” in North America.

The ‘Dimension Platform’ has not yet moved out of China, and for the time being, the Group’s headquarters has no relevant plans. Therefore, the distribution of works must still rely on large local platform companies.

And this time, Dimension Entertainment and another giant, Netflix.

Netflix is ​​an American company that provides Internet-on-demand streaming media and fixed-rate DVD and Blu-ray disc online rental services in North America. The company was founded in 1997 and is headquartered in Los Gatos, California, and began subscription services in 1999. In 2009, the company can provide up to 100,000 DVD movies and has 10 million subscribers. On February 25, 2007, Netflix announced that it had sold the 1 billionth DVD.

In the United States, Netflix has 50.85 million paid subscribers, surpassing the number of paid subscribers of US cable service providers, which is only 48.61 million.

A company of this size is certainly an ideal partner.

In fact, during the previous cooperation negotiations, Dimension North America brought out “Lord of Mysteries”, which attracted Netflix’s interest to a large extent.

They are also more optimistic about this work in advance, and they are willing to spend a lot of money to buy the buyout work.

Similar themes are relatively rare even in North America. Moreover, Netflix has always been a pioneer in making self-made content, and can do a lot of weird things. In other words, they don’t mind that the story about the revival of the evil **** in “Lord of Mysteries” is relatively small, and they pay more attention to whether it is interesting.

From the plan, to the content outline, to the entire design, and to the semi-finished fragments of “Lord of Mysteries,” all can meet the requirements.

However, the buyout agreement they gave was rejected by Dimension North America.

According to the opinions given by the headquarters, they have greater ambitions on this work-they hope to share the profits according to the work’s performance.

Even though Li Zhen himself felt that the price given by Nai Fei was very good, he could never violate the opinion of the headquarters.

After a long period of urgent consultations, they finally reached an agreement.

The agreement as a whole seems to be relatively reliable and reasonable, and the relevant documents are sent back to China and have also been approved by the headquarters.

Nai Fei seems to pay attention to the work fairly well. Even if it finally changed to a mode of buying out low prices and adding profit sharing, they still put a lot of energy into promoting the work.

Everything seems to be on the right track. Li Zhen and the others are relatively optimistic about the prospects of their works in North America.

However, after the official launch, the actual results gave them a blow.

The results on the first day of launch were not as expected.

This hurts a bit.

Before the work went online, whether it was Dimension North America or Netflix as the online platform, a lot of resources were invested in the promotion of “Lord of Mysteries”. In the case of a lot of capital, it still falls short of expectations, which is quite painful.

At the same time, there is a very crucial point, is that their expected value is not high.

At that time, considering the work “Lord of the Mysteries”, although the original novel has also been translated to the North American market, and there is a certain audience, many people like this work.

But in the final analysis, a novel translated from China is unrealistic if it wants to get special attention, and even the domestic situation is not as good.

In fact, even in China, the original novels of “Lord of Mysteries” have brought more heat to film and television dramas than imagined. At least, it can’t match the appeal of the name “Dimension Entertainment” itself.

This is true even at home, let alone abroad.

In foreign countries, the signboard of Dimension Entertainment does not have the same appeal as in China.

It is precisely for these reasons that when Dimension North America made the preliminary forecast, it placed the expected value at a relatively low position.

But despite this, the performance of “Lord of Mysteries” in North America still failed to reach this relatively low expected value.

Listening to the analysis report that Brand read out in front of him, Li Zhen really felt a little bit big.

He rubbed his head, thought for a while, and then said: “We still can’t give up Now we should have a lot of publicity budgets for this work on hand, let’s work harder and see what happens. Will there be any albums; in addition, I hope you can try to contact Netflix again to see if you can get more promotion resources… Our promotion strategy can also be refined. On the elements of Cthulhu, Cthulhu, and Steampunk, you can find the corresponding audience groups and carry out targeted publicity…”

Talking about these things, Brand standing in front of him also kept nodding his head.

But although some methods were proposed, the faces of the two of them were a bit unpleasant at the moment.

They’re not really making up for the dead sheep, they have already made up the’prison’ well, but the’sheep’ is still’dead’. At this moment, it is just to reinforce the sheep pen. No one knows whether it will be useful in the end. .

But whether it’s useful or not, things have to be done.

Brand left Li Zhen’s office, and when he was about to get off work in the evening, he came again.

He brought back the latest situation he communicated with Netflix: they refused to invest more resources to promote “Lord of Mysteries” further.