NOVEL NEXT Chapter 62 Exiting the Mobile Phone Processor Chip Industry
It is a miracle that a mobile phone company on the verge of bankruptcy can sell 15 million smartphones in the second half of 2013.
Kunpeng Technology Co., Ltd. has been well received on the Internet.
No way, it not only works miracles, but the quality of the various products it releases is also leveraged.
Now Kunpeng Technology's main rival, Rice, has sold 35 million smartphones.
If it hadn't been for the overturn of the Mi 3 mobile phone equipped with Nvidia's Tegra 4 processor chip last time, otherwise, this figure might have reached 40 million units, or more.
But after a mistake, the Mi 3 mobile phone equipped with the Tegra 4 processor chip "exploded", which led to poor sales of the follow-up Rice Company's smartphones in late November and throughout December.
If it were not for the subsequent launch of the Mihong 2 mobile phone, the sales of Rice Company would have been even more bleak.
However, as the praise rate of Mihong 2 mobile phone is getting higher and higher, consumers are no longer so resistant to the mobile phone of Rice Company.
As long as it's not a processor chip from Nvidia.
Now Nvidia's processor chips have a bad reputation directly in the hearts of consumers in Yanguo.
There is no way, the Tegra 4 processor chip's various inactions and heat generation problems have made many consumers feel that Nvidia is not suitable for playing in the field of mobile phone processor chips.
Or go back to the computer graphics card!
...
At this time, Huang Renxun, the person in charge of Nvidia, also called a group of high-level officials to discuss the matter.
Now there are two factions in the top management of Nvidia.
One is to continue to invest a large amount of money into the mobile phone processor chip industry, to be brave before realizing the shame, to solve various problems of the Tegra 4 processor chip one by one, and to release a new generation of 4G processor chips.
On the other hand, the executives of the other faction ended the company's mobile phone processor chip industry and concentrated on computer graphics cards.
In addition, the company's mobile phone processor chip business and a number of patents will be packaged and sold.
Now there is a lack of a big head.
At this time, Huang Renxun was very entangled in his heart. After all, he was the one who insisted on entering the mobile phone processor chip industry before.
After all, Gaotong Company is full of oil in the mobile phone processor chip industry, and Huang Renxun also wants to get in and get a share.
The result is that the bamboo basket fetches water in vain; loses his wife and loses his army.
The current Nvidia company is really not pleasing to both sides.
Nowadays, the graphics card and processor chip of the computer are being run on by other competitors. Originally, Huang Renxun wanted to make a comeback in the processor chip of the mobile phone, so as to restore his company's disadvantages in the field of computer graphics cards and other fields.
Now investing a lot of money in mobile phone processor chips and successfully producing Tegra 4 processor chips is like a mouse crossing the street, and everyone shouts and beats them.
Now when consumers hear that it is equipped with Nvidia's mobile phone processor chip, they turn around and don't buy it.
"Okay! What's the fuss about?"
"I, Huang Renxun, am still in charge of Nvidia."
Huang Renxun stood up and reprimanded the high-level executives present. After all, they thought that the computer version of the processor chip could be used in the mobile phone with a simple modification, and they did not seriously test the problems that occurred when the Tegra 4 processor chip was used in the mobile phone.
"Now that our reputation in mobile phone processor chips has become rotten, consumers in Yanguo have unanimously boycotted the mobile phone processor chips produced by our company."
"And the result is that the mobile phone manufacturers in Yanguo don't dare to buy our company's mobile phone processor chips at all."
Huang Renxun helplessly told the truth.
Now Nvidia's computer field is also affected.
And it was hyped up by opponents.
Now Huang Renxun wants to cut through the mess quickly, so he hasten to find someone to take advantage of his mobile phone processor chip business and various patents.
"Now I want to sell or license the company's mobile phone processor chip business and other series, so that the company can earn money back."
Huang Renxun stated the main purpose of convening a group of high-level officials for a meeting today.
"sell?"
"Is this our hard work?"
"Boss Huang, can't you?"
"We can try new 4G mobile phone processor chips."
The person in charge of Nvidia's mobile phone processor chip design department must not be happy!
If Nvidia sells the entire mobile phone processor chip business, then he will be laid off and leave.
"Then do you think the company has been investing money in the research and development of mobile phone processor chips?"
"Please wake up, now Yanguo consumers refuse to buy their mobile phones equipped with our company's processor chips, and as a result, many Yanguo mobile phone manufacturers will not buy our processor chips at all."
Another Nvidia executive scoffed.
Yes, he is the person in charge of the computer field.
Before Huang Renxun and some high-level executives invested most of their funds in the field of mobile phone processor chips, he strongly opposed it at that time.
Now that the company has stumbled with the Tegra 4 processor chip, of course he has to fight back.
"I decided to package and sell all the mobile phone processor chip business, and then invest the funds in computer graphics cards and other fields."
Huang Renxun said slowly.
"Now there is only one buyer left."
"Do you have any company recommendations?"
Huang Renxun looked up at the senior executives present.
"Mr. Huang, Rebus from Rice Company said before that they want to license various patents of our company's mobile phone processor chips."
"We can..."
A high-level Nvidia company thought for a moment and answered directly.
"Rice Company?"
Suddenly Huang Renxun showed an embarrassed smile.
The previous Tegra 4 processor chip almost damaged Rice's reputation, and now it wants to license patents such as mobile phone processor chips to Rice.
Does Rebs still dare to ask for it?
"This can test Rebus' tone."
"Before, he was sympathetic to the various technologies of mobile phone processor chips. I think that as long as the price is right, Rebs will definitely take it away without hesitation."
At this time, Huang Renxun's inner little Jiujiu has become active.
Yes, Rebs has always wanted mobile phone processor chip technology.
"Okay, let's discuss it with Rice Company. Although we have cheated them on the Tegra 4 processor chip, I am very confident in my own mobile phone processor chip technology."
Huang Renxun made a final decision. He decided that Nvidia would withdraw from the field of mobile phone processor chips and concentrate on its own computer field.
At this time, Rebs didn't know that Huang Renxun was thinking about him, and now he was having a meeting with the senior management of the rice company.
At this time, Rebs suddenly received a call from Huang Renxun.
Originally, Rebus didn't want to take it.
After all, Nvidia's Tegra 4 processor chip made the entire rice company fly.
Not long after, Rebs hung up the phone.
"There is news."
"Nvidia wants to sell its mobile phone processor chip business, and its technology patents can be licensed to us. Now there is one thing, that is..."
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