Red Rebels

76 generous

Dubai has been actively transforming. They hope to reverse its dependence on the oil economy and use more non-oil industries to become the cornerstone of Dubai's economy, because they know very well that oil will one day dry up, and Dubai's oil Reserves are much lower than other emirates such as Abu Dhabi.

Such an economic strategy makes Dubai attach great importance to the development of the service industry and tourism, and there is a common force that can promote these two industries at the same time, and that is sports.

Dubai has always spared no effort in investing in sports, which has also led to more and more sports events gathering in Dubai.

According to Dubai's official plan, when top sports stars such as Red Rebel, Federer, Nadal and Tiger Woods become regular visitors to Dubai, people will subconsciously look up to Dubai.

In this case, Dubai's investment in sports is divided into two categories, please get in and get out.

The so-called going global is carried out through advertising sponsorship and direct investment. For example, Emirates Airlines sponsors Arsenal. Their headquarters is in Dubai. There are many investment examples similar to Emirates Airlines, and even the dIc consortium in Dubai currently They are still in nervous contact to acquire an English team to increase their influence.

The owners behind Manchester City, Al Fahim and the Abu Dhabi Consortium, which everyone is familiar with, also belong to the United Arab Emirates, but they do not belong to Dubai. They and Dubai are two different emirates.

Under the invitation-only approach, Dubai has always had close cooperation with the UK. For example, in the past, many British teams including Arsenal, Manchester City, Chelsea and others have come to Dubai for warm-up matches in several seasons. This season’s rounds To the combination of the Red Rebels and Manchester City.

Dubai hopes to use the British trend to promote Dubai to the world, and hosting such an event can attract the world's attention to Dubai and attract more fans to come here.

According to newspapers in Dubai, although the appearance fees and game fees for inviting the Red Rebels are sky-high, Dubai's off-field income and potential earnings are also astronomical, because the Red Rebels team is rich. They can't even be invited. They are the focus of the world's attention anytime and anywhere.

But at the same time, the Red Rebels also have their own business in Dubai

Recently, the Red Rebels have achieved good business results. Themed restaurants, themed bars, themed coffee houses and themed merchandise stores have sprouted all over the world, and their sales performance are also very satisfactory, causing the club's income in this area to rise accordingly. But the Red Rebel Commerce Department is not just satisfied with this.

The most famous thing about the Red Rebels in business management is undoubtedly the creativity of this team.

They have created amazing development paths for the European giants, especially their business development, which is really a new path.

Now, the Ministry of Commerce of the Red Rebels has once again launched heavy measures

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Not far from the Burj Khalifa, a large project near the seaside is surrounded by walls. From the outside, you can only see a lot of heavy machinery working inside, but the high walls make it impossible to see what is going on inside. Build something.

If you are just an ordinary tourist, when you come here, you will definitely guess that it is another crazy building in Dubai.

But if they are fans, then as soon as they come to the gate of the engineering area and see those Red Rebel fans wearing red, green and gold striped jerseys waiting at the gate, anxiously waiting for something, they Their guesses will definitely be overturned, and furthermore, they will see the display board at the gate.

The above is a creative concept drawing with the words

As for the very eye-catching building on the concept map, directly above it, if you look down from the air, you can see that the roof design fits the emblem of the Red Rebels, which is very conspicuous.

Although the name is exactly the same as the Red Rebel theme park in Manchester, in fact, even if you just look at this concept map, you can see that the two are completely different.

According to the recommendations of the Department of Commerce, the Red Rebel theme park in Manchester will officially change its name to Red Rebel Stadium Park to distinguish it from the Red Rebel theme park trademark.

The so-called Red Rebel Theme Park is actually an important investment project of the Red Rebel Ministry of Commerce. The Red Rebel Theme Park in Dubai is the largest in the world, costing up to 5 billion pounds, and will be the largest in the history of the Red Rebel. The largest investment project.

Over the years, the Red Rebels have accumulated a lot of money, and the Red Rebels Charitable Foundation is currently operating a huge sum of billions of pounds. However, the Red Rebels are not satisfied with this at all. On the contrary, The Ministry of Commerce is still prepared to continue to invest, including the Red Rebel theme park.

This theme park is actually an indoor amusement park, but everything inside is centered around the concept of the Red Rebels. In addition to the official stores and sponsor flagship stores of the Red Rebels, it will also launch Red Rebel luxury sports car global flagship store.

The current Red Rebel car brand has successfully entered the high-end market and has become a brand of sports cars and high-end sedans. It is a new brand jointly operated by Red Rebel and Volkswagen, and its development momentum is strong.

This time the theme park will be built around elements such as the Red Rebels, football, cars and sports, including a Skylon Tower that can send visitors to a height of 70 meters. The world's fastest roller coaster, the Red Rebels, is located outside Manchester. The home exhibition hall, as well as a virtual, full 4D, allows visitors to personally experience the addictive virtual stadium of the world's football superstars.

In addition, there are racing projects specially designed by Volkswagen, such as real-life air navigation, extreme drifting on the racing aisle, etc. There is also a virtual scene of the Red Rebel Laboratory, which allows tourists to Personally experience the process of measuring your own body and treating injuries for the stars.

This plan of the Red Rebels has received strong support from Dubai officials. The Red Rebels will successively invest 5 billion pounds in the next year to create this Red Rebel theme park. Once successful, it will It is possible to promote this model to the whole world, and then turn the Red Rebel Theme Park into a project like Disneyland.

In addition to strong official support, this plan of the Red Rebels has also received strong support from many Red Rebel sponsors such as Volkswagen, Audi, and Adidas. They have even signed agreements with the Red Rebels in advance.

For example, in order to obtain a store and booth in this theme park, Volkswagen's Red Rebel Automobile Company will announce its presence in advance and will also pay Red Rebel a large amount of space rental fees in the next three years. .

There are other sponsors, and they have all expressed interest in this plan because Dubai’s tourism boom is huge. The Red Rebels have conducted investigations. Even as Xiao Yu proposed before, Dubai’s debt is on the verge of bankruptcy, and the tourism industry The impact will not be great, and the prospects of the Red Rebel Theme Park are still promising.

Presumably due to the impact of debt, Dubai officials strongly supported the Red Rebel theme park project. Even when they announced the plan, they revealed that this was another heavy blow to stimulate Dubai's tourism industry and could provide various benefits. A wide range of offers and financial help.

Fans and tourists can find everything related to the Red Rebels here, and they can even experience it for themselves. We will let fans experience that series of journeys through adventure games such as Magic and Magic. scene, and here you can find traces of all the football superstars associated with the Red Rebels.”

And today is the ribbon-cutting ceremony of the Red Rebel Theme Park

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Only a few superstars from the club, including the four captains, attended the ribbon-cutting. In addition, Beckham also made a special trip from the UK, while Xiao Yu attended in person with his wife Eva Snow.

Dubai officials arranged for Mayor Al Maktoum to attend the ribbon-cutting ceremony. He is not only the mayor of Dubai, but also the deputy prime minister of the Emirate of Dubai. He is the founder of the Dubai miracle, and there is also the Volkswagen Group. Vice President and other representatives of some of the Red Rebel sponsors.

The entire ribbon-cutting ceremony was surrounded by thousands of enthusiastic fans. Countless media in Dubai and around the world witnessed this ribbon-cutting ceremony. The outside world generally paid attention to such a large investment in the Red Rebels.

Based on the current assets of the Red Rebels, if it is purely based on the football industry, the Red Rebels are only worth 0 billion pounds at most. However, if the Red Rebels Stadium Park is added, the Red Rebels Projects such as chain stores, excluding the non-profit Red Rebel Charitable Foundation, only have a maximum of 0 billion pounds.

But now, the Red Rebels are investing up to 5 billion pounds in the Red Rebels theme park. This has to be said to be a very surprising big deal. It has not only attracted countless attention, but also attracted other wealthy football clubs around the world. The team all looked at him.

What was the reason that made the Red Rebels dare to invest so heavily? Aren't they worried about being in debt after business failure, which will affect the team?

Regarding this point, the chief investment adviser of Citibank, the sponsor of the Red Rebels, analyzed this plan in a program dedicated to the Red Rebels' move on British Sky TV after the ribbon-cutting ceremony.

According to his analysis, although the Red Rebels invested up to 5 billion pounds in this project, the funds used by the Red Rebels themselves were only a small part of it, because it involved some commercial secrets, including the Red Rebels and the Volkswagen Group. The cooperation agreement between the Red Rebels and Dubai officials, as well as the cooperation agreement between the Red Rebels and some other sponsors.

Since a series of cooperation details have been finalized in advance, the Red Rebel Army's investment in this is actually not much. In addition, with the support of a wealthy man like Xiao Yu and the Red Rebel Charitable Foundation, the Red Rebel Ministry of Commerce has Dare to swallow this big cake alone.

It is not difficult to analyze from the news we have received that the Red Rebels' goal is still to create a diversified theme park integrating sightseeing, entertainment, leisure, fashion, shopping, etc., coupled with the successful precedent of the Red Rebels Stadium Park, it will give With many references from the Ministry of Commerce of the Red Rebels and the official support of Dubai, the risks of this plan are not as high as the outside world imagines.

Preliminary estimates suggest that even if Dubai is deeply mired in debt, as investment analysts fear, the Red Rebel theme park will not be greatly affected unless Dubai's tourism industry collapses, but everyone knows that, That's impossible, otherwise, the Red Rebel Theme Park will recover its cost in the next o-5 years.

What some Red Rebel fans are concerned about is, if the Red Rebel theme park fails, will it affect the Red Rebel club? I can responsibly say that it will not, because although this plan is promoted by the Ministry of Commerce Yes, but the Red Rebels themselves have a large amount of cash for turnover, the Red Rebels Charitable Foundation also controls billions of pounds of funds, and Xiao Yu’s own wealth is also very amazing, so the Red Rebels fell into Manchester United in the past few years. The possibility of that situation is almost non-existent.”

But on the other hand, we can see that the Red Rebels are very active in opening up a new football club development routine. They use the influence and value of their own brand to develop cross-field development through joint sponsors. Exhibition, the previous theme store was a great success, now it’s the Red Rebel theme park.”

If the Red Rebel theme park can be successful, then I believe it will bring huge benefits to the Red Rebels. They will even follow the example of Disneyland for a long time in the future and have potential in various places around the world. Worthy place to open their Red Rebel theme park.”

If I guess correctly, although this plan was initiated by the Ministry of Commerce, the driving force behind it should be Xiao Yu. He has been working on how to ensure the smooth development of the Red Rebels. Now it seems that he has already made progress in this regard. He has done it to the extreme, and he is even trying his best to turn the Red Rebels into a golden brand like Disney.

If successful, the Red Rebels will not only be a football brand, not just a sports brand, but may even become a global brand and become a well-known brand that is well-known all over the world. This will be a great success for the Red Rebels. An unprecedented challenge.”

According to the ranking of the global sports industry value by an authoritative American magazine, this is also the first time that the value of sports brands has been ranked in the world. Later, the top ranking was announced, surpassing NBA by a slight advantage, and it is also the brand with the highest value in football projects.

In this list, the Red Rebels rank third in value, NBA ranks fourth, NFL Major League Baseball ranks first, and MLB Major League Baseball ranks second.

Interestingly, the 9th most valuable brand in the World Cup is Manchester United, and the 6th most valuable brand in the Indian Cricket League.

Although the list has been evaluated, it is explained in the annotation that the reason why the Red Rebels' current brand ranks third is mainly because this brand has been established for a short time and has not experienced hardships, and its performance in the past two seasons has been poor. However, their operations outside of football and their enthusiasm for charity will bring more long-term development benefits to this brand.

As expected, in the next five years, the Red Rebels will become the most valuable brand in the sports world, and they may even become the first sports brand to enter the world's top 100 in the future. This will be of great significance to the sports world. Very important”

And I have a hunch that all of this will be realized starting from today.