Chapter 140
Yanjing.
Qiandu Company.
Li Yanhong was sitting in his office at this moment, looking at the negative news on the computer screen. He felt very uncomfortable and his face was dark.
He was too lazy to scold Shanhai.
There was no doubt that Weibo was behind this incident, which was going to kill Qiandu.
“Go, notify all executives to hold a meeting immediately”
“Also, let the PR team wash my clothes immediately.”
“No matter what method he uses, he must muddy the water for me, or let him get out of here.”
Li Yanhong roared in exasperation.
The assistant was frightened and did not dare to say anything more. He ran out to inform people.
Ten minutes later.
The conference room was full of senior executives of Qiandu Company.
Li Yanhong sat in the main seat with a gloomy face. After scanning the circle with cold eyes, he said in a cold voice:”Everything is known, I don’t need to say more. Now Qiandu is at a critical moment of life and death. If these problems are not solved this time, I am afraid there will be no Qiandu in the future.”
“Let’s talk about how to deal with the overwhelming negative news out there.”
“Mr. Li, this matter has been widely reported outside, and it is difficult to clear it. My suggestion is to apologize to the public, fire a few managers in charge of the advertising business, and then apologize again, saying that the supervision was inadequate, so as to win the sympathy of netizens and reduce hostility.”A man said
“No, if we do that, wouldn’t that be like admitting guilt without a fight? I’m afraid that this won’t solve the problem, but will make our situation worse.”An executive objected.
“So what do you say we should do?”
“I…Anyway, this matter cannot be admitted”
“Mr.
Li, it is very difficult to whitewash this matter through public relations.
Everyone present here knows that in recent years, for the sake of the company’s benefits, we have indeed accepted a lot of borderline advertisements.
Although admitting it publicly and apologizing may lead to a bigger storm of public opinion, have you ever thought that if we do not admit it, our reputation in the hearts of the people will become lower and lower.
Now there is the hungry wolf Shenma Search and Google behind us.
If this matter is not resolved as soon as possible, I am afraid that Baidu may be overturned.
”
“Mr. Qi, your words are a bit alarmist. What I mean is that you must not apologize, but you can take advantage of the public opinion storm to stop the medical advertising cooperation.”
“I don’t agree with this. Medical advertising accounts for 70% of revenue. If this business is stopped, the financial report this year will be too deficit. And I don’t think the board of directors will agree.”
“Medical advertising must be banned. Now is not the time to explain to the board of directors. The question is whether it can continue to be active.”
The man named Qi said righteously.
However, other executives also gave their reasons for opposition. For a while, the whole meeting room was in chaos.
“Bang Bang~~”
“What are you arguing about?”
“This is a meeting room, not a market.”
“If anyone quarrels again, get out of here and quarrel again.”
Li Yanhong, who had been silent the whole time, slapped the table and glared at everyone. Everyone who was stared at by his gaze shut up.
“This matter will be handled according to Mr. Qi’s wishes.”
“First, stop the medical advertising cooperation and wait until this storm is over.”
“In addition, arresting a few typical cases and expelling them is a way to give the outside world a chance to deal with them.”
“In addition, we need to mobilize the Internet’s online advertising army. We cannot always be in a passive position.”
Under the strong promotion of Li Yanhong, Qiandu held a press conference to respond to the hotly debated issues online.
First, it apologized.
Then it stated that it would strictly abide by the Internet management rules and regulations. Then it announced the dismissal of several core business backbones in the medical advertising department.
It also apologized again to the victims and the deceived people.
Soon after the news was posted online, it attracted many comments from netizens.
However, the public was not satisfied with this response.
“No sincerity”
“Do you think we are fools? Just fire a few staff members and let this go?”
“Medical advertising is just one of the issues. Are you just going to let it go after you’ve done something so harmful to the people?”
“What about negligence at work? This is totally an excuse.”
“Why not compensate the deceased?”
“He also boasted about visiting the deceased’s family, but they said they didn’t do anything.”
“Qiandu is so arrogant, taking us for fools”
“Don’t use Baidu, use Shenma search, not only no ads, but also optimized access speed is very fast”
“Support Shenma Search, Qiandu should go bankrupt soon”…
In any era, controlling public opinion is an invincible weapon, and black can be turned into white. This was true in the newspaper era, and even more so in the Internet era.
Under Shanhai’s axe, Qiandu’s reputation was completely tarnished.
Qian Qiandu’s market value plummeted, directly falling by half.
However, the house leaked at night.
“No…How could it drop so much?”
Li Yanhong looked at the data report on the table, and his expression froze.
The average daily visits of Qiandu Search had dropped by 50%, and it was still falling rapidly.
Now, Li Yanhong was afraid.
Once Qiandu Search was knocked down, Qiandu Company would be completely finished.
“Damn it!”
Li Yanhong picked up his phone and quickly dialed a number. When the call was connected, he cursed:”Su Chengyang, what do you want? Do you have to fight to the death?…?”
Before he could finish, the phone was disconnected.
Li Yanhong was completely stunned.
It took him a while to react.
“Damn Su Chengyang!”
Su Chengyang, who was in the Shanhai Group Building, curled his lips and said,”What the hell? You really think you are a dish. I won’t spoil you.”
Faced with Su Chengyang’s rejection and hanging up the phone, Li Yanhong naturally would not sit idly by.
By November 26, the daily visit UV of Shenma Search had exceeded 40 million, surpassing Google to become the second largest search engine in China, once again narrowing the gap with Qiandu Search Engine.
Qiandu Search’s daily UV visits were halved.
Google is different, it has always been a niche.
And they directly proposed not to do evil.
It can be said that most of the 40 million UVs were market share snatched from Qiandu Search.
Affected by this, Qiandu’s average daily visits have dropped to more than 50 million, and are still declining.
More and more users are choosing to abandon Qiandu.
If it weren’t for the traffic brought by hao123 URL navigation, Qiandu would have fallen to 20 or 30 million long ago.
Faced with this opportunity to beat the downed dog, Su Chengyang posted on Weibo:”Shenma Search will never accept advertisements in the medical and health field, will never do evil, and will no longer include URLs for harmful information involving pornography, gambling, drugs, etc., once discovered, and will report to the relevant authorities.”
“Shenma Search will work with the majority of users to promote the healthy and sustainable development of the Internet.”
After Su Chengyang’s message was released, it immediately attracted a lot of attention and quickly became a hot search on Weibo.
After learning that medical advertising contributed 70% of Qiandu’s revenue,
Su Chengyang’s tweet received countless likes, support and comments.
“Dad Su is righteous!”
“Let Li take a look, it is not a level at all, some are just capital, harming the Chinese people”
“The pattern has been opened up, worthy of being Mr. Su”
“I support Mr. Su. Medical treatment is related to people’s health. This kind of thing cannot be falsified. Mr. Su is a model for giving up such a huge profit.”
“I won’t say anything more. From today on, I am a fan of Mr. Su.”
“Bullshit Qiandu, go to hell!”……
With the help of Su Chengyang’s charm, this tweet exceeded 200,000 comments and 700,000 likes in less than half a day. The news was also reposted by major portals and received unanimous praise.
As the news spread, more and more people knew about Shenma Search.
For a time, the number of users of Shenma Search increased again.
On November 28, a good show was released.
The average daily visits of Shenma Search exceeded 60 million, surpassing Qiandu Search to become the largest search engine in China.
The market share reached 55%, Qiandu Search fell 31%, followed by Google, Sogou, Soso and other engines.
The news that Shenma Search took only two months to defeat Qiandu Search and become the largest search engine in Longguo shocked the entire Internet industry.
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