Reborn in Japan as a Chef God

Interesting!

Xia Yu raised an eyebrow and continued to read.

"In the past couple of days, everyone must have seen the advertisement for some health liquor brand, right? This celebrity chef has no bottom line, throwing away his integrity. An ad slogan like 'Let the world know about the fantasy,' isn't he ashamed?"

The article wasn't beating around the bush, it was almost pointing directly at the Xia Family's nose and cursing.

Below in the comments section, there emerged many verified celebrity endorsements.

In an instant, a wave of malice rushed towards him. It was no wonder Rui Shan had said that Ichise Hui's overly loud promotion had touched many people's sensitive nerves.

Damn it!

After looking through the comments, Xia Yu fiercely rubbed his face, managing to contain his anger.

He really had no way of dealing with the article.

Delete the post or sue for libel? Because of his celebrity chef status, the Neon Government might take action, but that could actually exacerbate the impact on public opinion...

Huh!

But suddenly, a playful smile appeared on Xia Yu's face.

This Baishi Jianyilang had been running amok in the Japanese food industry for years without ever really suffering. Far Moon had the capacity to crush him in the past, but with people like Dojima Yin and Sorcerer Xian, who usually wouldn't bother with such money-grubbing mad dogs, they let him jump.

"Paid to post articles, huh..."

Xia Yu turned his head and immediately made a phone call.

Worry about exacerbating the public opinion? Perfect, he thought the reaction wasn't big enough yet, bring it on!

Without further ado, he struck back!

That very afternoon.

At the Food Review Conference workspace.

A group of staff members were whispering among themselves.

"Did you see the tweet from Editor-in-chief Baishi?" one asked, shocked and appalled.

"Nonsense!"

"That, that's talking about whom?"

"Obviously, it's about him. There's a huge poster in the subway station these past few days with that 'Let the world know about fantasy' slogan, isn't that from the Xia Family's liquor..."

"Shush!"

Someone being a fan of Chef Xia couldn't help but question, "Is it really wise to rashly scold a celebrity chef like this? Moreover, this chef has been gaining momentum lately, isn't Editor-in-chief Baishi afraid our magazine will be..."

"Heh, when has the Food Review Conference ever been afraid of anyone? Far Moon was once left disheveled by one of our articles, let alone a..."

Bang!

At that moment, the glass doors of the office were suddenly violently pushed open.

About a dozen police officers in uniform surged out of the elevator, but the person leading the team was none other than Jiang Liangzi Lina, the IGO chief who was a familiar face to the public of Neon.

"Mr. Baishi, our IGO branch has received instructions to arrest you. This is the arrest warrant!" A male police chief pushed open the door of the office and, with a look of horror on Baishi Jianyilang's face, presented the document.

"How is this possible!"

Baishi Jianyilang shouted, "I haven't committed a crime!"

"Yes, you haven't committed a crime," the male police chief said grimly. "We are not part of any police station. We are an independent force within the Tokyo Metropolitan Police Department, specifically dealing with crimes committed by certified chefs and a series of cases."

Upon hearing this, Baishi Jianyilang's face became covered in sweat that fell like beads of water.

The employees stood up, watching as the military police took away their boss, taking a long time to snap out of their shock.

"The editor-in-chief has been arrested?"

"They don't have any decisive evidence!" A secretary-like, efficient young man hurriedly contacted a lawyer with connections to Baishi Jianyilang and, gritting his teeth, shouted at the other employees, "Release the news of Editor-in-Chief Baishi's arrest!"

As a result, before evening work hours ended in Tokyo, the explosive news triggered a significant outcry in public opinion.

"Baishi Jianyilang got arrested? Good riddance, the vicious dog finally bit into an iron plate!" A chef applauded.

"It's a guilty conscience!"

Die-hard fans of the Food Review Conference magazine tweeted furiously, tagging Xia Yu and Xia's Farm, openly pointing fingers and cursing, "You will bear the infamy for unjustly arresting a well-known media person without evidence or a charge!"

"You're truly bringing dishonor to the noble profession of chefs!"

"It's disgusting to look at, repulsive!"

"I wouldn't buy anything no matter what! I hope your company goes bankrupt soon!"

To these little vicious dogs snapping at him, Xia Yu responded with a tweet:

"Christmas is coming, and I swear not to be a 'Lone Dog'! Do you have a significant other to spend Christmas Eve with? 'Seven-Colored Snow Woman' will bring you a fantastically imaginative companion!"

The tweet was shared.

"Wow, lecturer, this advertisement is too stiff!" Yoshino Yuji, who loved to scroll through her phone, was the first to comment from her spot on the sofa.

"Stiff!"

Everyone at Polar Star Dorm joined in the commentary, likely following the event's development closely, as Ichise Hui lived at Polar Star Dorm, and they were privy to much inside information.

"Hehe…" Having nabbed the comment, Yoshino Yuji stood in the middle of Polar Star Dorm's lobby, laughing with her hands on her hips, "'Seven-Colored Snow Woman's' first batch is limited in sales, these guys really don't know what's precious. Good, drive all these onlookers away and no one will compete with me. Buy, buy, buy, I'll definitely get a whole box!"

Shen Liangzi reminded her from the staircase with amusement, "Yuji, Senior Ichise said that, to prevent malicious hoarding and stockpiling, they'll only ship one bottle to each address for the first sale, no matter how many you order."

In fact, a surge of media hype led the public, who originally didn't care about 'Seven-Colored Snow Woman', to become aware of the news that Xia's Farm would be launching their special product on their online store in a couple of days.

Benefiting from Xia Yu's stunning performance at the Sapporo event, the public held a favorable view of this news.

This was the celebrity effect; Xia's Farm's special products didn't even need a spokesperson.

"Lecturer, I'm sorry, I didn't handle the promotion and advertising well!" Ichise Hui took the blame over the phone that night. As the product's online store launch date drew near, he felt the pressure mounting. This was Xia's Farm's opening salvo, and whether it was loud and clear would affect the farm's operations in the next phase.

Though Xia Yu had always been injecting money into the farm, and there had been no financial shortages, as an excellent operator, Ichise Hui's goal, of course, was for the farm to become profitable and self-sustaining quickly.

"It's not your fault."

Xia Yu shrugged. Minister Shinohara had just called him a short while ago; the interrogation and investigation into Baishi Jianyilang were taking shape. The guy had indeed taken money to do someone's bidding, but the investigation of bank accounts and evidence gathering took time.

"Ichise, how long do you think it will take to sell out the first batch of 20,000 bottles once they hit the shelves?" he suddenly asked with interest.

"Uh…"

"Maybe a week?" Ichise Hui hesitated.

"A week?"

Xia Yu frowned. "Ichise, you really think too little of my appeal to consumers!"

Laughing awkwardly on the phone, Ichise Hui asked, "Then what's your expectation, Lecturer?"

"They'll sell out in one day!"

"What?!"

Ichise Hui was shocked; on the other end, there was the sound like a phone hitting the floor, followed by some rustling. After a while, Ichise Hui's voice came through, "I think that's a bit too bold of a forecast. The price of 9,998 yen isn't high, but before online reviews and comments are out, a lot of people might remain cautious."

"Want to bet on it?"

Listening to Xia Yu's confident voice, Ichise Hui choked up.