NOVEL NEXT Chapter 038
Chapter 0038 A big joke!
Wang Jinhong is really hesitant and ambitious now.
He carefully studied Li Yilian’s methods. In fact, to put it bluntly, it was nothing, just three words, advertising.
Isn’t it just advertising?
Li Yilian can advertise, can’t he himself?
Later, Wang Jinhong took the initiative to contact TV stations throughout the three eastern provinces to promote his drinks. However, Wang Jinhong soon realized a problem.
Prime time advertisements are basically covered by Li Yilian.
Advertisements for provincial and local stations in the three eastern provinces have been covered by Li Yilian, so Wang Jinhong can only choose non-prime time slots.
Therefore, Wang Jinhong can only choose non-prime time hours.
However, just as Li Yilian speculated, Wang Jinhong didn’t understand what packaging was or what a brand name was. He thought Li Yilian’s method was just advertising.
Who knew that the main feature of Li Yilian’s wine is a ginseng, and the main focus is the health-preserving effect. In addition, the bottle, advertising design, packaging, slogans and so on.
These were carefully designed by Li Yilian.
Even though simple advertising can be popular for a while, that’s really all it is.
In this crazy era, a large number of magical waters claiming to be able to cure all diseases have emerged in China, such as Sanzhu, Sun God, Ant Power God, etc., but what will happen in the end? Isn’t it still disappearing completely?
Although Li Yilian can be said to be very radical in publicity, when it comes to bragging, Li Yilian is relatively conservative.
A drink is called Jixi Meijiu. The name gives off a strong perfunctory taste. If it becomes popular, it will be a fucking miracle.
The second is production management.
If these things do not undergo internal rectification and change, they will not be competitive at all.
Other TV stations may not give Jixi face.
On the one hand, Li Yilian gave a lot and signed a long-term cooperation agreement. On the other hand, the wine sold really well.
Later, Wang Jinhong used his administrative connections to force Jixi TV station to cut off Li Yilian’s advertisements and specifically advertise Jixi wine.
Li Yilian is still busy planning for the Spring Festival.
This year’s Spring Festival Gala, Li Yilian is the biggest sponsor. This year’s CCTV standard king is Li Yilian. It is foreseeable that once 1993 comes, his Changbai Mountain will definitely be sold for an astronomical figure.
According to Qin Chi’s standards, if he didn’t have two billion after this year, Li Yilian would feel sorry for himself
……
……
What I have to admit is that the advertisement for Jixi Wine has had a certain effect.
However, soon, I encountered an embarrassing situation.
The short supply does not mean that the wine is selling well, but that there are orders for 10,000 bottles on the market, but in fact less than 2,000 bottles of wine are produced.
Advertising has been put out, publicity has been spread, and people are even willing to give it a try.
However, the most embarrassing thing is that the wine was not produced.
The wine cannot be produced and there are no wine bottles.
“boom! Wang Jinhong pounded the table angrily and said through gritted teeth,”Why is this happening? Isn’t it embarrassing? People come to buy wine, but in the end, there is no wine?” What did you do?”
Standing in front of Wang Jinhong is Zheng Chengkang, the director of the winery.
“Secretary Wang, the main problem here is that we don’t have wine bottles. We can’t produce them in our city. If we need to produce and design this wine bottle, we still have to.……”
Zheng Chengkang cautiously said:”We have to leave it to Heihe City!”
Wang Jinhong felt suffocated for a while, he took a deep breath, and then quickly said:”Then let’s go and talk to Heihe City. , let them help us produce wine bottles!”
Zheng Chengkang said:”Also, the Spring Festival is coming soon, and I’m afraid these workers won’t be willing!”
“Tell them to work overtime!”Wang Jinhong said:”Our drinks will be very good. As long as the drinks sell well, we can pay off the wages owed to them!
Zheng Chengkang frowned and said,”But we still need to purchase grain!” Wang
Jinhong felt suffocated and couldn’t breathe for a long time:”Why, we didn’t even purchase food?””
“The price of food has generally increased a lot this year! Zheng Chengkang said:”Changbai Mountain has purchased a lot of grain, which has driven up the price of grain. The price we purchased will be at least 30% higher than last year!””
Wang Jinhong frowned again. After a while, Zheng Chengkang continued:”There are also workers. These workers are not willing to leave the factory in front of the Spring Festival. Secretary Wang, I, I am also a clever woman who cannot make a meal without rice!”
“I see! Wang
Jinhong pondered for a moment, then slowly said:”I will give you five million, and you must quickly produce the wine before the Spring Festival!””
“No problem, no problem! Zheng Chengkang quickly said:”I will make arrangements right now!””