Rebirth of the Wild Age

In the Chinese beverage and food industry in the 1990s, if there was a big brother to be elected, it was Jianlibao.

Both of Li Jingwei's parents died since childhood, and he grew up in an orphanage. He served as the deputy director of the County Sports Commission (the same position as Zheng Xuehong, but with a different name). In 1973, he was marginalized in his official career and sent to work as the director of a winery. A brewery with only a few rice wine vats was forced by Li Jingwei to develop a beer production line, and the beer products quickly gained a foothold in the local area.

One day in 1983, Li Jingwei heard that the Guangdong Sports Research Institute had developed an electrolyte sports drink, so he took the initiative to seek cooperation. He named this beverage Jianlibao, hired someone to design the trademark, and then asked Pepsi (Shencheng) Company to help manufacture it. At that time, there was no canning production line for cans in China.

Pulling 200 boxes of samples, Li Jingwei went directly to a sports conference and met the leaders of the National Sports Commission. Exquisite packaging, ingenious trademarks, the only domestically produced canned beverage in the country, and impeccable taste, color and quality, Jianlibao was immediately designated by the National Sports Commission as the preferred beverage for the Chinese team in the 1984 Olympic Games.

As Chinese athletes won gold medals one after another, the beverages they drank during the competition were quickly known by domestic audiences. Jianlibao was known as Chinese Magic Water.

In the 1990s, Jianlibao was able to compete with Coca-Cola in the Chinese beverage market, and it still had a certain advantage.

The success of Jianlibao allowed Chinese businessmen to see the power of advertising, and it soon flourished in the health care product market.

In August this year, Ma Jiajun shined in the 4th World Athletics Championships, winning the women's 1,500-meter gold medal, 3,000-meter gold, silver-bronze medal and 10,000-meter gold medal in one fell swoop, shocking the world.

A month later, when Song Weiyang's canned advertisements started to run, another advertisement was also broadcast on national television: Ma Jiajun's coach was sitting in front of the reporting platform, as if holding a performance report meeting. He suddenly raised a box of health supplements and yelled in Mandarin with a Northeast accent——We are drinking Chinese soft-shelled turtle essence!

Since then, Chinese soft-shelled turtle essence has become popular all over the country, and it has also spawned and prospered the bastard market. Countless people are keen to buy raccoons to eat, and farmers have switched to raising raccoons. A wild raccoon can fetch thousands or even tens of thousands of yuan.

The market, the consumer, is irrational.

...

Xikang, a county.

Liu Juncong is a native of Hubei Province. He used to work as a buyer in a winery. He started doing business in 1984. Going around and going through twists and turns, he went back to his hometown and set up a wholesale sales department, representing various products.

This time when he came to Xikang Province, Liu Juncong wanted to cooperate with Wenjun Winery.

Wenjun Liquor has won the title of high-quality product of the Ministry of Commerce for more than ten years. It was exported to Southeast Asia in 1986 and has won a lot of awards in expositions in various countries. However, the sales of this winery are very rigid. Good wines are used for export and domestic tribute, and middle and low-grade wines also have regular distribution channels. It is difficult to see Wenjun wine in small counties and rural areas.

A while ago, Liu Juncong was surprised to find that there was no agent of Wenjun Liquor in his city. Occasionally seeing Wenjun wine on the market was also bought in the provincial capital, which meant that a way of making money was in front of him.

Therefore, Liu Juncong handed over the sales department to his wife, and went straight to the headquarters of Wenjun Winery with his bag on his back.

Living at a friend's house for half a month, Liu Juncong was about to give up. The other party thought that his sales department was too small and he was not qualified to represent Wenjun Liquor...

Another morning, instead of going to the winery to make himself uncomfortable, Liu Juncong stayed at a friend's house and watched TV with his old parents. Seeing that the Mid-Autumn Festival was almost over, he had already bought a train ticket, and went back to his hometown after having a break-up meal with his friends in the evening.

The two old people talked a lot, Liu Juncong could only cooperate with each other, thinking whether he should try his luck, maybe he could win the agency right of the Chinese soft-shelled turtle in Hubei Province.

Chinese Turtle Essence is so popular recently!

However, the sales channels have not been fully expanded, and many provinces in the central and western regions cannot buy it. Some people even write letters to ask friends to buy it...

Alas, forget it, Liu Juncong quickly dismissed the idea.

The hotter the product, the more difficult it is to get an agent, and the agent qualification is directly used for auction.

When Liu Juncong came back to his senses, he suddenly found that the two old men had stopped talking, and their eyes were fixed on the TV screen.

The road to health?

On TV, hosts and experts are singing together, frantically promoting the health concept of canned yellow peaches.

At the end of the 15-minute commercial, Liu Juncong's eyes lit up and he muttered: This commercial is really amazing! I want to buy a few sets and give them away.

The old man suddenly said: Xiao Liu, don't you want to go back tomorrow? Let's go, let's buy canned yellow peaches, and you bring a copy home to your parents, wishing them a happy Mid-Autumn Festival.

No, no, Liu Juncong said hastily, Master, I'm already very embarrassed to stay at your house for half a month, but I can't let you spend any more money. If you want to buy Mid-Autumn Festival gifts, I should buy them for you!

The old lady smiled and said, Why are you being polite? When you were an educated youth, you had such a good relationship with my family, Xiaoshun, and you were all on your own.

The two old people insisted on buying canned food, so Liu Juncong could only go out with them.

When they came to a nearby store, it was out of stock, and the three of them moved on, and finally found it on the counter of a small shopping mall.

The bright red packaging is full of joy, hanging all the products on the shelves.

Huh?

Liu Juncong was surprised to find that beside the ordinary packaging, there were two larger packaging cans.

How do you sell those two? Liu Juncong asked.

The salesperson smiled and said: A set of family love is 20 yuan, a set of luxury is 30 yuan, and a set of supreme fortune is 66 yuan.

Liu Juncong said: Why are there only a few sets of luxury and supreme outfits?

The salesperson actually answered very honestly: Those two kinds are too expensive. The boss is afraid that they will not sell well, so the purchase volume is relatively small.

Are all the cans inside the same? Liu Juncong asked.

It's not the same, said the salesperson. The deluxe bottle is more beautiful and bigger. The Supreme Fortune bottle is even more beautiful. There is also an eagle embossed on the canned bottle.

Liu Juncong asked again: Is this canned food easy to sell?

It's not bad, said the salesman. The advertisement of the provincial station has been aired for three days. Only five sets were sold yesterday, and eight sets were sold in the middle of this morning. I guess, until a few days before the Mid-Autumn Festival, at least one day can be sold. Sell ​​dozens of sets.

Has anyone bought the Supreme Fortune Pack? Liu Juncong asked.

The salesperson said: The Supreme Pack only sells one set in total, which is too expensive. I can only buy five boxes with my monthly salary.

Three types of canned food, give me two sets of each! Liu Juncong said excitedly, and he found another way to make a fortune.

The old lady asked: Xiao Liu, are you going to buy it back and give it to your elders?

Liu Juncong said, I'll buy it and study it.

Returning home with large and small gift cans, Liu Juncong immediately opened them to check. The bottles of Family Pack and Deluxe Pack are already beautiful enough, and the Supreme Fortune Pack is simply a work of art. The reliefs on those bottles are lifelike, and various auspicious words such as Pengcheng Miles and Lucky Pride are written on them.

Professor Liang, who is in charge of the design of the cans, used to study sculpture as a major, so it is easy to carve a few rocs.

In an instant, Liu Juncong understood that the supreme Hongyun suit was specially bought as a gift for leaders and bosses.

Liu Juncong wrote down the production address on the box, immediately packed up his luggage and said, Master, aunt, I have to go to Rongping City quickly, and say sorry to Shunzi for me, and come to drink with him next time!