Rebirth of the Wild Age

After the highway is built, it only takes two hours to drive from Rongping City to the provincial capital.

But at this moment, it takes ten hours to drive. The road conditions are not good and the speed of the car is slow. The main reason is that there are many mountain roads and various circles.

Thanks to the crackdown this year, nothing happened.

Even Song Weiyang saw various slogans along the way——

It's not against the law to kill a car bandit road tyrant!

Shooting a police car is going to be shot!

One person sets up a card, and the whole village goes to jail!

If you rob three thousand, you will end up in prison. If you rob ten thousand, you will be finished immediately.

Simple, straightforward, wild, domineering!

There is no way, the more remote the mountain road, the worse the law and order will be. In some places, the village head took the lead, leading the young and middle-aged people in the village to block the road and set up roadblocks, asking for tolls, which is called getting rich and becoming well-off.

Recently, in response to the central government's call, the province has issued a death order to the grassroots. Once there is a problem in any village, the village officials will be dismissed without discussion.

It was almost dark when they arrived in the provincial capital, and the hotel room had already been opened, and Song Qizhi was waiting for them to have dinner together.

Brother, have the channels in the provincial capital been rolled out? Song Weiyang asked.

Song Qizhi smiled and said: As soon as the samples of the canned water cups were brought out, those dealers rushed to get them. If nothing else, just the rope handle on the bottle mouth. Now there are no special water cups. The demand in the provincial capital is huge. An order for 600,000 bottles was placed in one breath, and the cannery had to work overtime.

There are two types of canned water cups, small ones cost 4 yuan, and large ones cost 6 yuan, which is far more expensive than ordinary canned food that costs two or three yuan a bottle.

No way, the packaging cost is too high, and the glass bottle is custom-made.

Even if it is so expensive, consumers are still willing to buy it, and feel that it is worth the money.

I've already asked people to expand the rinsing pool and precooking pot. Song Weiyang said.

That's good, Song Qizhi happily patted his younger brother on the shoulder, Little brother, it's better for you, the products of the cannery have never sold so well.

Although the filling line is old, the production speed is still very fast.

The biggest obstacle to development at this stage is still various artificial links. For example, the two processes of rinsing and precooking can only accommodate so much fruit at a time, and the filling line often needs to stop and wait slowly.

How's the contact with the Qiqiao Cup Gift Can? Song Weiyang asked again.

Song Qizhi said: After viewing the samples, dealers and major shopping malls are a little interested, but they are worried that they will not sell well, so they all ask for the goods before paying. After all, it is too expensive. A set sells for 20 yuan, and there are only 7 bottles in it. Small can.

It's okay to pay for the goods first, as long as they can help sell them. Song Weiyang nodded.

Song Qizhi was still a little worried, and asked, Little brother, can this gift can really sell? How about we lower the price a bit more.

Song Weiyang said with a smile: It's not good if the price is low, it's just for face.

Tangqiao cup gift cans are sold in the middle and high-end market, and rural areas and small towns are not considered at all. The production cost of seven small cans plus packaging is less than 3 yuan. There is only a small piece of yellow peach in each can, but the ex-factory price is directly set at 16 yuan, and a market guide price of 20 yuan is even set.

The canneries earn more, as do the distributors and shopping malls, and only the consumers are taken advantage of.

This completely overturned Song Qizhi's business perception. He felt that what he was selling was not canned food, but health care products. These days, only health care products dare to sell like this, but consumers are rushing to buy them.

Three new products, three positioning.

The already popular canned water cups are sold for their convenience and practicality. The upcoming Tangqiao cup cans are sold in packaging and face. The canned paper cranes that will be launched in the future will sell romance and feelings.

You can do as you say, you have a good brain. Song Qizhi said with a smile. He used to only regard his younger brother as a good student, but a series of recent changes have made Song Qizhi unconditionally convinced of his younger brother.

...

The advertising company was contacted by Song Qizhi, and even the shooting location and actors had already been found.

Manager Wang, this is my younger brother Song Weiyang. He has the final say on major affairs in the factory, Song Qizhi introduced, Little brother, this is Wang Helai, the manager of Feilai Advertising Company. Have you seen the advertisement of Baolian Daqu? It's Wang Helai. The manager planned it himself!

In recent years, the two most successful advertising cases in this province are liquor advertisements.

One is Wenjun Liquor's A Song of Phoenixes Seeking Phoenixes, Thousands of Years of Wenjun Liquor.

The other is the ad for Baolian Daqu, which reads as follows: A light gangster is drinking and YYing Chang'e, and Chang'e really came. It is accompanied by an advertisement... The fragrance of wine floated into the moon palace, and Chang'e was very happy to smell it. Miss Chang'e came down to earth and insisted on having a drink with me. You have a cup, I have a cup, and Xia Fei's face is red...

Song Weiyang shook hands with Wang Helai with a smile, and praised: Manager Wang is very capable, I have memorized the commercials of Baolian Daqu.

Where, where, it's just cleverness, Wang Helai asked directly, Director Song told me to find a big studio and invite some old actors. What exactly is the content?

Song Weiyang took out a stack of manuscripts from his schoolbag: Please take a look, Manager Wang, this is the advertising plan I designed.

Health lecture? Wang Helai read the first page of the planning proposal, flipped through the remaining 20 or so pages, and said confusedly, Brother, are you advertising canned food or health care products? Besides, this advertisement is too It’s too long, it will take at least 20 minutes to finish broadcasting.”

Song Weiyang smiled and said, Don't worry, there is no falsehood or exaggeration in the content. It is more conscientious than those who sell health care products.

What about the duration of the advertisement? Wang Helai thought that Song Weiyang was a stupefied young man who didn't understand anything, and reminded him, Brother, this year's advertising fee has increased significantly. The advertisement behind the CCTV news network will cost more than 20,000 yuan for 30 seconds. , the advertisement at 8 o'clock costs about 20,000 yuan. The advertisements in our provincial Taiwan are not cheap, and the 30-second advertisement at 8 o'clock prime time is almost over 10,000 yuan.

You don't need to worry about this, Song Weiyang explained, I put the commercials on the air in the morning, afternoon and early morning.

It was garbage time, and the advertising effect was not good. Wang Helai reminded.

Song Weiyang grinned and said, If the garbage time is all my advertisements, then it's not garbage.

Wang Helai added: After 12 o'clock in the evening, the channel will be closed, nothing will be broadcast, only snowflakes.

If I give the money, won't the TV station broadcast it? Who doesn't earn the money? Song Weiyang said.

Wang Helai thought for a moment in silence, and as an advertiser, he quickly understood.

Ads in junk time are very cheap, and often no one is willing to vote, so they can only be sold together with ads in prime time.

If the provincial TV station and all the municipal TV stations in the province, the garbage time period is full of cannery advertisements, and each advertisement only plays for ten or twenty minutes. That kind of carpet bombing is too terrifying. This is equivalent to the audience in a certain city. As long as they don’t watch CCTV, they can see canned advertisements no matter how they switch channels—people without CCTV can only receive three channels.

Genius, brother, you are simply an advertising genius! Wang Helai praised sincerely.

What a genius, these are all tricks that were played badly later.

Advertisements for breast enlargement, weight loss, medicinal wine... All kinds of garbage time bombards, one advertisement lasts more than ten minutes, which makes countless viewers hate it.

However, the effect of the advertisement was very outstanding. Until many years later, when people were watching Wulin Biography, they could still recall the amazing appearance of Zhu Wushuang's advertisement. Tingmei, with a good figure, has a fierce mask.

Today's manufacturers still look down on junk advertising time, and the advertising fee is so cheap that it is almost free. You can buy hundreds of yuan a minute for the garbage advertising time of provincial TV stations, and sell all kinds of collocations during prime time. As for the market station, you can directly subscribe for a month, and keep it for as long as you like.

This is one of the reasons why Song Weiyang did not choose the Melatonin-style brainwashing propaganda, it is cheap.

Even though CCTV’s prime-time advertising costs only 15,000 to 25,000 yuan for 30 seconds, if you want to brainwash, you have to broadcast it repeatedly, at least seven or eight times a night, and three or four times at noon. Calculated in this way, the advertising fee for one day will be 100,000 yuan, and 3 million yuan for one month. The cannery is too weak to afford it.

In addition, it is also because of the tight time.

The mid-autumn season is coming, and the prime-time advertisements of major TV stations have already been sold. If you want to cast a prime-time advertisement, you have to queue up, and it may not be broadcast until after the Mid-Autumn Festival.

Choosing the bombing of garbage time advertisements perfectly solves the difficulties of funds and time.