Rebirth of the Wild Age

Because of Song Weiyang's industrial and commercial anti-war call, the defense of China's national brands started ahead of schedule.

However, most companies are just talking about it, promoting patriotism and resisting foreign investment in various ways, and no one has really taken a substantive step.

Changhong Ni, who is known as the price butcher, is already planning a price reduction war, but it is only a small-scale price reduction. It was not until April 1996, when the government announced the reduction of import tariffs on color TVs, resulting in a large inventory backlog of domestic TV brands, that China's TV industry really became irritable.

At that time, the gross profit of each Changhong color TV was about 25%, but the highest price reduction reached 30%, and the loss was as much as it sold. This move has delighted consumers, stunned peers, and stunned foreign brands.

Numerous TV manufacturers were driven to death by the price war. Brands such as Konka, Panda, and TCL could only follow suit, and crazily reduced prices with Changhong Color TV.

Japan, South Korea, North America, Europe... Foreign color TVs in these regions were defeated by domestic brands in just half a year, and they died completely bewildered. Since then, domestic brands have begun to dominate the Chinese TV industry.

In the computer market, domestic brands also choose to fight price wars.

Today, President Liu of Lenovo has ordered Lao Yang to reduce production costs. The price of Lenovo computers is at least 40%-50% cheaper than that of multinational brands.

Lao Yang is still in the process of research, and Mr. Liu has already started to publicize, playing the patriotic card.

Mr. Liu said: Whether we like it or not, we have actually acted as the standard-bearers of the national computer industry. At least we must fight hard, and even if we sacrifice, we must sacrifice ourselves generously.

The reporter asked: If China does not have its own national industry at all, what will happen after all?

Mr. Liu said: It's nothing, just let others slaughter you!

Therefore, the China Business Times published an article called Lenovo and the 'Eight-Power Allied Forces' Fighting the Market, which compared Lenovo's confrontation with foreign brands to a life-and-death national defense war.

The conscience of the US emperor and so on are all things in the future.

I have to admit that at the moment of 1994, Lenovo was the only company that could carry the national computer banner, and Lenovo’s peers had all fallen: Great Wall became the agent of IBM, Fangzheng became the agent of Dec, Stone became the agent of Compaq's agents have completely given up their own brand management. Giant did not become an agent of anyone, um, they switched to selling health care products.

It is true that Lenovo relies on government orders to survive, but the problem is that there is no other brand besides Lenovo. At that time, this was the only company in China that was still insisting.

In the national brand defense battle, Huawei is the most powerful. Compared with other companies, the price war of other companies is too low.

At this time, with the promotion of program-controlled technology, China is facing a comprehensive update of the telecommunications network. Multinational companies such as Nokia and Ericsson, relying on their absolute competitive advantages, killed their Chinese counterparts to death.

At the beginning, Huawei could only adopt the strategy of encircling cities from the countryside, because the telecommunications departments in big cities looked down on Huawei at all. Later, Mr. Ren thought of a way to set up joint ventures with the provincial telecommunications bureaus, which means that the telecommunications bureaus have become partners of Huawei. Every time Huawei sells a machine, the telecom bureaus can also make profits. As a result, the telecommunications departments of all provinces purchased all Huawei products, which was equivalent to buying their own machines, and major foreign brands were instantly driven out of the Chinese market, achieving sales of 4.1 billion a year.

What the hell?

Can you still do this independent business?

Such behavior is too barbaric. Not only Nokia and Ericsson expressed their incomprehension, but even local Chinese companies have complained, and people go to complain every day. In the end, the government ordered the provincial telecommunications bureaus not to allow private companies, and Huawei was forced to reorganize and take back these joint ventures, but by this time Huawei had already occupied the Chinese market. On the contrary, the leaders of the telecommunications bureaus in various places feel very disappointed. Once the joint venture company is withdrawn, more than half of their small coffers will be empty.

...

The salesperson sent by Lenovo was called Liu Chen, and he flattered him as soon as they met: Boss Song, you are so right! I watched your interview with Chinese Entrepreneur and I admired you completely. Electronic information management, absolutely It is the future development direction of enterprises. There is a foreign company called Wal-Mart, which even has its own satellite, and can realize logistics scheduling through the network.”

Yo, you still know about Wal-Mart, it has a wide field of vision. Song Weiyang laughed.

Liu Chen said modestly: I also heard people say that I can't be compared with Boss Song. Boss Song is the most international entrepreneur in China!

Song Weiyang said: Don't flatter me, talk about business.

Liu Chen said: If you want to realize electronic information management, you must buy a computer. Our Lenovo is the only remaining domestic computer brand. Our price is lower, but the performance is not inferior to foreign brands. Moreover, as long as the purchase volume is large enough, we Free Lenovo Hanka, and responsible for installing all office software at the same time. You don’t have to think about any problems when you buy a computer from our company, and we are also fully responsible for after-sales maintenance!”

Can you help set up the local area network? Song Weiyang asked.

No problem! Liu Chen said.

Song Weiyang said: That way, first order about 100 units, five units each for the company headquarters and each branch factory, and one for each provincial sales branch. But you must make sure that you can help Xifeng headquarters and branch factories set up local area networks. , and also be responsible for basic computer teaching. I have to hold regular computer classes and organize company cadres to study for five days a month, which is arranged by Lenovo. By the way, we pay for the class ourselves, and each teacher also has lectures fee.

Yes, Boss Song really has a long-term vision. I believe that your company will be the strongest in the industry! Liu Chen was overjoyed.

The order for 100 computers is already enough. According to Song Weiyang's attitude, with the development of Xifeng Company, more computers will be purchased in the future.

As for price discounts, the purchasing department of the company is naturally in charge of negotiating, and Song Weiyang has long since given up such trivial matters.

Some people will scold, why do you have to buy a computer with the conscience of American emperors?

As I said before, Lenovo is the only domestic brand in China at this stage (although they are all assembled). Only then did he pick up his own brand again.

In 1994, if you don't buy Lenovo, you can only buy IBM and Apple.

As for assembling it yourself, well, it's better not to waste that idle time.

Lenovo computers were quickly shipped to Xifeng’s various companies. The employees were very excited at first, but soon felt a headache. They were forced to learn how to work with computers. Minutes became a universal stunt of Xifeng Company.

However, the company's publicity department can boast again, and they can proudly say: Xifeng is the first enterprise in China to realize electronic office automation. We are not afraid of international competition, and we will take the lead in entering the international market!

At the level where wps can’t be played, it’s a shame to say that the office is automated. The company’s computer has been reduced to a game console for a long time, and Tetris is on!

It was Lenovo's sales staff who made Song Weiyang discover a way to make money: buy Lenovo's stock at the bottom.

Lenovo was listed in Hong Kong City at the beginning of this year, and it has been falling every day recently, and it is estimated that it will have to fall for a few more months. Probably when Lenovo launches the cheap domestic computer, you can start with it, and the stock price may quadruple in half a year - because at that time, Lenovo will be crowned the supreme national brand and become a symbol of the Chinese business community's successful resistance to foreign investment. .

...

For the next period of time, Song Weiyang had nothing to do, thinking about an enterprise electronic information management system suitable for the current stage all day long.

Suddenly, there was a big move at the winery. Zhong Dahua suddenly announced the shareholding transformation, and the food was very ugly. I heard that Mayor Huang even slapped the table and cursed.

(The last chapter public version)