NOVEL NEXT Chapter 79 Preparing for Publicity
The next day, Fang Bai prepared the promotion work for the electrical appliance mall.
The main way of advertising in this era was through newspapers and periodicals. Different newspapers had different page sizes, different pages, and different prices.
As for TV commercials, they are also available, and they are not cheap.
With more competing merchants, prices will naturally rise.
Fang Bai analyzed the cost-effectiveness of newspaper publicity and television publicity, and felt that it would be better to rent a car and use loudspeakers to publicize the whole city, which would be more effective.
Of course, if you have money, you can also create a combination.
In fact, not many families buy newspapers.
There is already a TV at home, and TV promotions and sales of TVs are inherently inaccurate.
Therefore, Fang Bai felt that the publicity through loudspeakers, posting posters and handing out leaflets, and handsome men and beautiful women walking on the streets holding placards was enough.
[To buy cheap electrical appliances, go to Oubei Wharf Xinghai Shopping Mall]
[Focus on small home appliances, thousands of homes in Xinghai]
[Xinghai Electric: There is no cheapest, only cheaper]
[Quality establishes the world, Xinghai enters thousands of homes]
[If you want to buy good home appliances, please come to Xinghai]
[14-inch color TV does not cost 1680, nor does it sell for 680, only 368]
…
Fang Bai prepared dozens of advertising slogans to bombard the streets and alleys of Wencheng to let nearby citizens know about Xinghai Electrical Appliances Mall.
At the same time, electrical appliance stores are also preparing to hang such red banners.
Before engaging in these publicity work, Fang Bai will visit the leaders of the local industrial and environmental (commercial) department, use his golden fingers to find out the other party's information, see what the other party likes, and then give him some gifts.
There is always something you like about material things, fame, social status, food and drink, etc.
Of course, it is best to know some of the other party's ulterior secrets that can threaten the other party, such as sleeping with the wife of a superior leader.
In this era, if you want to do big business, you really can't do it without opening up the relationship with the leaders of these departments. If some kid comes to cause trouble, it will be troublesome.
What Fang Bai knew was that these days, the law enforcement officers of the department in the neighboring county have become very comfortable with the method of asking for things. They never pay for things such as fruits, vegetables and meat from the vegetable market owners, and the stall owners have to apologize and say it is funny.
Therefore, if someone uses these black tricks, Fang Bai will not be polite, at least he has something to take advantage of others.
On the morning of January 29, Fang Bai first visited Mo Yang, the head of the department that sold their land. This leader likes tea.
Fang Bai prepared two boxes of fine tea for a visit.
These days, as long as you don't send money directly to the office, sending two boxes of tea is not an eyesore at all. People can make tea and drink it in the office openly.
People in his own department won't tell anyone if they see it, because he might be dirty himself.
If you report it, not only people in one department will suffer, that's it.
Ten minutes later, Fang Bai left Mo Yang's office with some distress. The other party promised to help him recommend people who were familiar with him. He asked Fang Bai to prepare a banquet and tell him when he was ready. He said that this leader was good at wine. ,return?
Fang Bai frowned. He was not disgusted with eating game, but he had to look at what he was eating.
Dogs and badgers, live pigs and badgers, crocodiles, dogs, hedgehogs... he was disgusted by them all, and just hearing their names made him sick to his stomach.
Like over there in Guangdong, there's nothing that you can't eat. They can make it into a delicious meal for you. As long as you don't know what you're eating, you'll definitely eat it with gusto.
At present, some wild animals are not allowed to be hunted. For example, cobras will not be allowed to be hunted until a few years later. There are many of them in the rural bushes or barren mountains in the south, which endangers people's safety.
Fang Bai was very disgusted with some crazy game, but fortunately he ordered it himself.
But if someone is so good at it, he will find trouble for himself, so he has to frown and look for it.
It’s hard to find local restaurants that serve wild game, so it’s best to have one that cooks Cantonese cuisine.
After consulting with more than a dozen good-quality restaurants, I finally found one that serves game, and the game it serves is only non-protected animals, such as pheasant, snake soup, and hare.
After eating these, Fang Bai felt much less guilty.
These vegetables are expensive and cannot be afforded by ordinary people. A wild vegetable costs at least dozens of yuan, or even hundreds or even thousands of yuan.
Yes, things like cobra soup are shipped from the south. People who catch snakes sell them to restaurants for tens of yuan per catty. A snake is usually about three kilograms, and the original cost is more than a hundred yuan. When it is served on the dining table It's expensive, with a price tag of 888 yuan. The store owner also said it was cheap, saying that some hotels cost thousands.
In this day and age, a wild vegetable costs nearly a thousand yuan, which is unbelievable.
After all, nowadays, a small restaurant can cook meat dishes for just one yuan, but these dishes cost hundreds of yuan!
Fortunately, Fang Bai was a businessman in his previous life, so he was well-informed and easy to understand. Most people would not understand. When he heard it, he thought it was just bragging and nonsense.
After making the decision, we ordered the dishes and paid the deposit. Apart from Fang Bai, there were probably three people attending the banquet.
It cost about 1,300 yuan without wine, and Fang Bai felt really distressed and numb.
But if you can spend money to establish a relationship, it won't be a problem. Generally, you won't come out to entertain others. You are not familiar with him and you are afraid of being cheated.
If Fang Bai hadn't brought some tea to impress Mo Yang, Mo Yang would have felt owed a favor and felt that Fang Bai was honest and could get away with it, so he would help introduce him.
After booking the banquet, Fang Bai called Mo Yang, who had a landline in his office, and told him the location and the name of the hotel.
After Fang Bai finished the phone call, he bought six bottles of Maotai liquor, tore off the bottle caps and filled them in two clean 1-liter plastic buckets.
There is no such thing as a mineral water bottle now, so we have to use mineral water bottles directly.
When giving wine to these leaders, it is best to remove the label.
Nowadays, a bottle of 53-proof Maotai liquor costs 90 yuan. Four bottles are put into plastic buckets, and two bottles have their labels removed and are drunk at the banquet.
Drinking it at a banquet may seem like it would be unnecessary to remove the label, but there is still a point to be made.
It just lets you know it’s Moutai without saying it’s Moutai.
At around four o'clock in the afternoon, Fang Bai took a taxi from home to the hotel.
After arriving at the hotel, after waiting for half an hour, Mo Yang and the two leaders finally arrived.
The two sides met politely, and Mo Yang introduced the leader to Fang Bai.
A middle-aged man in his fifties who looks like a gentleman is the leader of the Bureau of Works and Moisture, named Chen Shi.
The other one was an escort.
"Bureau Chen, nice to meet you, nice to meet you!"
"Unexpectedly, Mr. Fang is very young!"
"I can't help it. Children of poor people have to take charge of their families early. I would like to thank the leader for taking time out of his busy schedule to attend the banquet. Please come inside." Fang Bai shook hands with Chen Shi and directly conveyed the other party's information without any courtesy.
Sure enough, I love game and wine and have no other hobbies, so this is easy to handle.
He is most afraid of this kind of lecherous leader, so he needs to be careful.
This leader has certain functional impairments and is no longer interested in sex.
I thought that eating game and drinking good wine would replenish my body, but after so many years, there was no improvement, and my heart died. As a result, I drank wine and game.
The four of them entered the box, and Fang Bai asked the waiter to serve the food.
At the same time, Fang Bai placed the two bottles of Maotai wine he had prepared on the table, as well as a pot of snake-infused wine from the restaurant.
Fang Bai was sitting near the door, Chen Shi was facing the door, and he and Mo Yang were sitting on either side of him.
Chen Shi looked at the wine on the table and smiled broadly: "Mr. Fang spent a lot of money to get such a good wine."
"Boss, what are you talking about? This is wine made by my hometown. I just put it in a better bottle." Fang Bai was talking nonsense, smiled faintly, and opened the bottle cap in front of him without any concealment.
When Chen Shi heard this, he thought it was homemade wine, but when he saw Fang Bai opening the bottle cap himself, he smiled appreciatively.
As a leader, Mo Yang doesn't know anything about wine. He understands things but doesn't expose them. I feel that Fang Bai really has a way with things.
They just bring out the real wine and just talk nonsense so that you can drink without stress.
Fang Bai poured the wine himself and inserted it from Chen Shi's right hand side, which was more convenient.
After a while, the waiter also served the dishes one after another.
Mo Yang rarely eats wild game, so he asked curiously: "Mr. Fang, what kind of delicious food is this?"
"They are all special dishes that comply with the regulations." Fang Bai explained with a smile, but did not explain clearly.
When eating wild game, it’s best not to say anything about it. Some people won’t want to eat it after they know it, especially those who understand elegance.
"Oh, good food, I haven't tasted it for a long time." Mo Yang nodded and smiled happily.
Everyone first ate a few bites of vegetables to fill their bellies, and then Chen Shi started to taste the wine.
For a person who is a good drinker, even if he doesn’t know what the wine is beforehand, he can guess what it is after drinking it.
A sensitive nose can smell the mellow aroma after just one sniff. This aroma is unique and rich.
After taking a sip, the tip of your tongue can feel the rich aroma of the wine, with elegant musk and unique aged flavor, which makes people intoxicated.
The taste is warm and soft, it melts in your mouth and leaves a fragrant aroma on your tongue.
"Well, it's good wine, and the food is also good. Mr. Fang is very interested." Chen Shi showed a happy and satisfied smile.
"As long as the leader likes it, I specially prepared a small bucket with the same taste and alcohol content. The leader will take it home and taste it slowly." Fang Bai pointed to a plastic bucket placed in the corner with a beaming smile.
"oh!"
Chen Shi's eyes lit up and he saw that the plastic bucket was full. He felt that Fang Bai was so wise and thoughtful. He instantly fell in love with this kind of person and knew how not to cause trouble for himself.
After Mo Yang saw it, he gave Fang Bai a thumbs up. This guy is really authentic.
Accompanying Chen Shi, he was indeed a little surprised that this young man was familiar with these things at a young age. Did he learn it in his mother's womb?
Next, the four of them were chatting and laughing at the banquet. Chen Shi and Mo Yang also promised Fang Bai that they would cut the ribbon in person when his mall opened.
Fang Bai heard that these two leaders were coming to cut the ribbon, which was the best thing to do, as it could eliminate some troubles from the little devils.
Of course, he learned that they also wanted to gain fame.
Fang Bai has already reminded him to pay taxes legally, and he has paid taxes proactively in the past two months. People like this kind of company more, so he takes the initiative to cut the ribbon and will not cause trouble to himself. He will also get embarrassed when he mentions it to his superiors.
Two bottles of wine, four people drank, Fang Bai didn't drink much, mainly because others didn't encourage him to drink.
The leader should drink in moderation and not make a fool of himself by drinking, so Fang Bai only prepared two bottles to avoid trouble and blaming him later.
At around seven o'clock in the evening, Fang Bai returned home smelling of alcohol.
This time, he was not drunk, which made his parents less worried.
But after drinking, taking a shower, and lying on the bed, I felt that the matter was finally solved.
The number of connections has also increased by one, bringing the total to 12, which is not bad, and the money was not wasted.
Next, the electrical appliance mall can safely engage in publicity and other matters.
He closed his eyes and fell asleep quickly.