NOVEL NEXT Chapter 282: Super Sprint
Capital City Tengying Entertainment Headquarters.
Although the big boss had moved the group headquarters to Greater Magic City, it did not affect the special senior status of Capital City's top secretary Bai Xin within the group.
Here in Capital City, there are still more headquarters of Tengying Entertainment, as well as other enterprises like Antler Coffee and Bobo Milk Tea.
They had actually all moved to Greater Magic City.
The big boss had now defined the newly established Snacks Dash as the group's S+ support project.
That naturally meant they needed to channel resources into it fully.
Bai Xin, operating her computer, quickly typed out a piece of copy and immediately sent it to Tengying Entertainment's A-list stars group.
Tengying Entertainment A-list stars group.
Bai Xin, "The big boss has ordered that Snacks Dash is officially upgraded to an S+ project of the group. Please come up with topics yourselves to generate traffic."
Yang Mi, who was shooting far away in Guangdong, was the first to respond, "Selling snacks has been elevated to S+ now?"
"Received, watch me for the next ten days, and after that, it's your turn to continue."
Liu Yifei, who was shooting in Hengdian, Zhejiang, also replied, "Received, I'll think of topics as soon as possible."
Zhao Liying, "Received, send my regards to Chen."
Wu Jing, "I, a tough guy, also eat snacks, huh?"
Shen Teng, "No problem, boss, just rest assured."
Beneath were other major stars like Bai Lu and Song Wu.
Bai Xin then sent a message to the Trainee Competition, where Shen Wanning and Yang Chaoyue currently had significant popularity.
So many big stars channelling the flow altogether.
They could turn Snacks Dash into a super brand in a short time.
Not just here using all the star resources.
Thousands of female presenters on Xin Teng Live Streaming were also promoting Snacks Dash at the same time.
Before long, Snacks Dash was all over the place.
July 3rd.
Little Wu from a factory checked the news after work, and the top headline in entertainment was Yang Mi had gained weight.
Upon opening it, it turned out to be because the snacks were too cheap, and she couldn't resist buying a few more bags.
As a result, she ended up gaining weight when she got home.
She even asked netizens to closely observe where she had gained weight.
Your next chapter awaits on empire
Little Wu commented below with a laugh, "Her butt."
He thought it was just a coincidental piece of news and didn't pay much attention to it until he opened a short video app.
His favorite presenters were all promoting Snacks Dash.
He scrolled through several and found all the same.
He thought he was the only one seeing so many Snacks Dash news items, but back at the factory, he found many colleagues discussing it.
They even asked where they could find a Snacks Dash store.
They probably hadn't realized yet that once Tengying had defined this project as an S+,
the overwhelming news and short videos would be everywhere, making them visible.
Not only could it occupy the entertainment rankings for the long term, but also dominate a significant territory in the short video domain.
The recently popular Trainee Competition was no different.
This surge of traffic was simultaneously smashing into factories, schools, rural areas, and countless households.
Unless you don't use a smartphone, as long as you hold one, it's inevitable to see its news.
Some people hated it, but most were curious.
What on earth was so special about Snacks Dash that it could dominate the entire network's traffic so exaggeratedly?
In just a few days, it's popularity skyrocketed at a geometric pace.
And all this was just Tengying Group channeling traffic in preparation for Snacks Dash.
The following array of moves truly made traditional mom-and-pop stores rapidly feel the immense influence when a giant turns around.
Zhao Mingyu, having obtained five hundred million in funding, quickly allocated these funds across Beijing and Guangzhou.
He was also preparing a nationwide franchise recruitment conference for Snacks Dash in Jiangsu, Zhejiang, and Shanghai.
Directly managed stores were a must, but more expansion would rely on franchises to broaden the national market.
The great advantage of this low-threshold snack business was its ease of rapid duplication.
This was bound to result in a bloody, fierce competition in the future snack market.
Chen Pingsheng quickly made arrangements, continually channelling traffic, and vigorously promoted the first national franchise recruitment conference for Snacks Dash on July 18th.
The cities first open to franchise were still just the major regions of Jiangsu, Zhejiang, and Shanghai.
The expectation was to attract five to eight hundred franchisees.
The franchising method would be the same as with Antler Coffee and Bobo Milk Tea, where they had already mastered the art in the franchise field.
Now it was merely repeating the old tricks.
The rapid development of Snacks Dash still caught the attention of the capital market.
Many waved their cash, eager to invest and seek collaborations.
After all, Tengying Group's advantage in this field was too strong; reaching this step, everyone knew it had found yet another niche track.
Out of China's 1.3 billion people, at least three hundred million liked to eat snacks.
Three hundred million consumers; could you say it had no prospects?
Tong Zelan had also come to him, and now that Chen Pingsheng was starting his business, he completely did not need any Angel or ABC rounds.
He alone would complete everything, and if he were to fundraise, it would be for the final IPO.
Tong Zelan led the way, valuing his project at four billion.
It seemed very high, but you must know he had himself put forward a total of 1.6 billion.
Now, he was channeling all resources towards it.
In terms of traffic, only Penguin could compare with Tengying.
There was no way around it, WeChat was too powerful.
But that was just the online portals, if you talk about offline, Penguin was no stronger than him.
After all, his Tengying Entertainment had so many top-tier celebrities.
Xin Teng Live Streaming also had thousands of female broadcasters, with so many people generating traffic.
Ordinary people simply couldnât escape its all-encompassing network.
Yes, Tengying Group had already easily laid out a vast network of online traffic.
Fully covering the entertainment and financial news you typically see on your mobile phone.
Originally, Chen Pingsheng had not planned to take this money, but after thinking it over, he decided to take it.
By diluting thirty percent of his shares, he still held 42%.
The benefit was that Snacks Dash suddenly had an additional 1.5 billion in funds.
Of that, 1.2 billion was invested by Tong Zelan and her associates, and three hundred million was previously put in by Zhao Liying.
She also held 15% of this brandâs shares, and after diluting by thirty percent, retained 10.5%.
The one billion from Chen Pingsheng was used to open stores, so this fifteen billion was not for store openings.
But rather, it was to hold a major alliance conference with the manufacturers.
Said plainly, unless your brand is as essential as Câestbon, Wahaha, or Pepsi, that his stores must carry it.
Any ordinary snack product brand must attend.
He planned to use this fifteen billion funds to invest in upstream enterprises.
To form further strategic alliances and rapidly complete the marketâs end-to-end full industry deployment.
Of course, not just any manufacturer would have the privilege of his investment, as they first had to withstand the scrutiny of his market departmentâs research team.
The rapid expansion of Snacks Dash in the offline space had also made his voice very significant among manufacturers.
It branded a straightforward slogan, âTen thousand stores in eight months.â
Covering both direct operations and franchises.
Chen Pingsheng never spoke empty words, which is why he started to plan for the manufacturers even before the ten thousand shops were complete.
Mainly because he wanted to seize time, to gain speed.
When many big capitals wanted to invest in him, he only gave a few like Tong Zelan the opportunity to invest.
Others, holding cash and seeing opportunities slip by, would inevitably invest in his competitors in the market.
Although he dominated the snack sector at this stage.
It didnât guarantee that he would continue to do so in the future.
Especially when the capital market started eyeing this segment.
What he needed to do was run fast.
To far outdistance all the capital behind him in terms of time.
The market department relayed to him that the beverage segment had extremely high gross margins, especially mineral water.
With sales far in the lead.
He had to invest in one or two of natureâs movers, that is, enterprises selling water.
Selling water was undoubtedly hugely profitable, otherwise, real estate giant Hengda wouldnât have entered this industry.
Although it was quite a mess.
But it was undeniable that selling water indeed had high profits.
Chen Pingsheng was sure to invest in one or two enterprises selling water.
It could only be said that once Snacks Dash developed, its money-making model would not simply be retail.
Rather, it would be through offline stores, strategizing upstream producers.
Then, through the IPOs of upstream manufacturers, rapidly obtain capital gains.
Just think, when he has tens of thousands of snack stores, even supporting one spicy strip manufacturer can quickly make it profitable.
Thus attaining IPO qualifications.
This was the future profit model he had designed for Snacks Dash.
Completely diversified.
Earning money from the capital market is much faster than earning from retail gross margins of snacks.
How many brands does a snack store carry?
Chen Pingsheng felt that Snacks Dash would soon become a top money-making asset in his portfolio.
This feeling is simply too good.
However, for dried foods, health and safety were still foremost. Without these two,
he wouldnât possibly consider cooperation or franchising.
After all, his daughter, Spoiled Brat, also loved snacks very much.