Reaching the age of thirty, my income randomly doubled

"At the stage I'm at, the industry already has plenty, and those super traffic portals are a must-fight for the top spots," Chen said.

The development on Chang Fu's side had already made him deeply aware of the future development potential of short videos.

No matter how much he thought about it, it wasn't overthinking.

In just half a year, Xin Teng Live Streaming had cut down the second-largest profit within the group after Tengying Entertainment.

They reaped a net profit of 1.3 billion.

By the end of the year, it's estimated that there could be a net profit of 2.8 billion.

That number wasn't something even he had thought of. Explore more at empire

Not a single person in the group had thought of it, not even Tong Zelan, who invested nine hundred million, was flabbergasted.

She bought 30% for a valuation of three billion, and now the situation is that Xin Teng Live Streaming's net profit could be three billion a year.

This was incredibly exaggerated.

Whether it goes public seems irrelevant now.

You should know that among the many enterprises listed on the A-share market, fewer than two hundred have an annual profit exceeding one billion.

And Xin Teng Live Streaming, which was established less than a year ago, could make about three billion.

It has over three thousand female live broadcasters under its name.

Among them, there are hundreds with over a million fans, and there are also twenty with tens of millions of fans.

To say that short videos are a half-branch of empire is no exaggeration.

It's mainly because they began developing early when the short video track was still played by a group of youngsters; they invested two hundred million into it.

They were even equipped with luxury cars valued at two hundred million, quickly rising a batch of internet celebrities with tens of millions of fans.

And the trainee competition, this super influencer station, can say its rise.

Outsiders may see it as luck, but insiders see it as inevitable.

A bunch of young people in factories going crazy pretending to be rich online, and here comes Pingsheng, a real super-rich man, getting involved.

And what now became Xin Teng Live Streaming.

If someone of his status went to flaunt wealth, that would be a total embarrassment.

It just would not match his current level at all.

Also, there's absolutely no need. Want traffic? Does he need to be an internet celebrity himself?

Just directly invest money to cultivate dozens or hundreds of big internet celebrities, wouldn't that do the job?

Therefore, he put special emphasis on Douyin short videos, which were officially launching in September.

If necessary, he even wanted to throw all the traffic resources of Tengying Entertainment into it.

Yao Anni sat on the side, secretly taking diligent notes, wishing she could even bring a typewriter.

To jot down each and every word.

Then to review it deeply at home for a week, as the business insights here were too plentiful.

According to her old classmate's plan, by September, before the platform was online, he was going to officially prepare a batch of regular internet celebrities.

An organized and disciplined group to preemptively occupy this influencer track.

Not to claim half the empire, at least, but definitely to take at least a third.

Given that he truly had the capability.

While everyone else was still reacting, his side had already prepared both the people and the money.

Yao Anni just wanted to say, no wonder he could make money.

No one could match his foresight.

If Douyin really did take off, that would mean another Xin Teng Live Streaming rising on his side.

A dual-wing traffic engine, and not just to earn money from internet celebrities.

But also to elevate the group's internal projects, one by one.

Is this Tengying Group's real reason for winning battles miles away?

"Right..." Chen paused.

Chen Pingsheng curiously asked Yao Anni, "I've been meaning to ask you, what is it that you really want?"

To tell you the truth, by the time he had developed Tengying Group to this extent,

he was no longer short of smart people around him.

This old classmate, the top female student from junior high, was one of them.

Don't be fooled by the fact that she has yet to articulate her own needs; isn't that precisely where she's savvy?

After all the work she's done, she must want some form of return.

Yao Anni's spirits lifted, "Chen, right now I'm running four or five traditional clothing stores in Hangzhou and I've also opened a store on Taobao. I've been making a modest income for years, but I'm at a standstill, not knowing what step to take next."

"The fact that you can run five clothing stores in Hangzhou on your own is already quite impressive,"

Chen Pingsheng said, "In this era, the prospects for traditional clothing stores are a subject of much debate. If you insist on an answer from me, you would be better off leveraging your expertise in the traditional clothing field, sell those brick-and-mortar shops, find a big warehouse to make it look like a clothing factory, abandon the traditional offline approach, and focus on riding the trend of online live stream sales."

"Small businesses, you know, need to follow the trend to pick up speed."

Undoubtedly, online live stream sales will become a major trend in the future.

Especially for traditional offline stores like these.

If all else fails, even a stint at Pinduoduo beats clinging to those clothing stores foolishly.

Yao Anni was instantly reinvigorated; to her peers, the money she earned made her a successful person worthy of envy.

But in his eyes, it was truly just enough to support a family and get by.

It had nothing to do with success.

After a moment of thought, Chen Pingsheng added, "Since ancient times, apparel has always been the number one category for online consumption. Whether it's the early days of the internet or later, this category will never be eliminated, only becoming more and more segmented."

"I have my own Tenghui Department Store, which is doing quite well in the everyday casual wear market. If you're willing, my suggestion is to delve deeply into the women's apparel segment. If you need funds, I'm willing to invest a billion yuan in you."

His classmate, undoubtedly smart,

was certain to get involved in the apparel sector.

If it could be segmented, that would be ideal.

A billion yuan was nothing; what if it succeeded?

If not, it was just a small goal, really no big deal.

He tended to invest in people he knew well.

The key was he believed there was a future in the segmented women's apparel market.

If short videos really took off at some point,

all his live streamers would target niche markets.

Only by occupying precise channels and capturing precise fan bases could they maximize profits.

Live off big brother's tips?

Did he need those paltry sums?

Don't make him laugh; he was aiming for a segmented market worth hundreds of billions.

Not those flashy rockets of a thousand or two thousand yuan.

Real super-rich people, first of all, definitely wouldn't flaunt their wealth online.

And they wouldn't rely on tips or selling products themselves to make money.

Only a fool would believe that his family uses toothpaste and soap that cost 9.9 yuan.

Chen Pingsheng's focus on future endeavors was not limited to just one or two things.

He had a layout for short dramas as well, and once Tengying Entertainment Art School officially opened, he would use the students there to create and shoot.

Right now, it was just the time to recruit a large number of short drama editors.

The shooting is expected to start officially in October.

Those kinds of scripts usually take just a few days of investing in boxed lunches to produce.

Stupid enough to defy belief.