Reaching the age of thirty, my income randomly doubled

June in the summer.

The morning sun, warm and gentle, shone through the balcony into his little room.

Today was also Children's Day, and the spoiled brat Chen An'an had a performance at school, so he and Song Yanxi got up quite early.

Perhaps because he knew he was about to transfer schools.

At Shijingshan Elementary, it was Chen An'an's last performance, for which he had prepared meticulously for a long time.

He even dragged his father to play the guitar for her on the side.

The couple drove their Bentley SUV to school while the little fart kid was still half asleep.

If she got up too early, she would be listless all morning.

When they arrived at Shijingshan Elementary, many parents had gathered, and the roadside was packed with cars, which blocked them a long way off.

Chen Pingsheng simply let them go ahead while he found a random spot to park.

If a traffic officer came, then he'd just pay the fine.
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With the situation as it was, he just parked by the roadside.

The school had already built a special performance area, and the parents were all seated on the sports field.

After Chen An'an had changed into his costume, Chen Pingsheng and Song Yanxi were seated in the front row.

Not through grades, but because they had a little money.

Quite a few people greeted him, and Chen Pingsheng responded to each.

The performance started on time, and the teacher Shen Qing took the stage to host.

Chen An'an's performance was no longer the exaggerated comedy of the past but was him earnestly reading an essay he had written himself about Shijingshan.

"Ah—I'm leaving."

"Woo—I'm going to miss you all."

The prowess in writing essays was as always... subpar.

"Ah—without you all, I will never finish my snacks."

"Woo—I'm really leaving now."

As he spoke, he even shed a few tears.

Perhaps this is something every transferring student experiences.

Chen An'an was no exception; according to his parents, he was clearly more suited for an international school.

There, the tuition was expensive and the teaching methods differed completely from those of this traditional elementary school.

Many classmates were also reluctant to part with him, but a goodbye was inevitable.

The friendships of children are still very sincere.

They could be maintained just with a few packets of snacks, and the second-grade big sister Chen An'an was leaving.

On the way home, he was still in low spirits.

With half a month left until the vacation, they just had to wait for this half a month to pass, then they would move to live in the siheyuan inside the second ring.

Once home, Chen An'an, out of boredom, took the little fart kid out to play.

The one-year-old little fart kid could already walk normally and could call 'mom' but not 'sister'.

Chen An'an still taught her every day.

By June, Chen Pingsheng himself also had a lot to attend to.

Firstly, there was Fei Yangyang, which had just secured 4.5 billion in funding and was now rapidly expanding in Greater Guangdong.

They expected to completely spend this sum by September, with Fei Yangyang's new stores beginning to open successively in July.

On another front was the newly split-off Tengsheng Fresh Produce, which, after receiving a hundred million in funding from him, accelerated its development in Capital City.

However, they made sure to avoid competing with Tengsheng Fruit, as competing against oneself was pointless.

The fresh produce stores were mostly located near large residential communities, and a hundred million could open around 25 to 30 stores at most.

The investment per store ranged from three to four million.

As for Zhang Tao, he had already taken his team to Ningxia.

After carrying out surveys there, he would likely invest tens of millions in building a Ningxia desert melon farm.

Watermelon is a dominant product in the fruit business, and in summer, many small fruit shops rely mainly on watermelon sales.

This year Tengsheng Fruit aimed to focus on watermelon and apple, two staple varieties.

Ningxia desert melon is just one type of watermelon, with the seedless Meidu melon being the most popular.

The flavor is sweet and the texture crisp.

This year's investment in these two major watermelon farms was expected not to be less than a hundred million.

As for apples, the category is even broader.

Apples can be preserved for a long time, just by storing them in a freezer.

In recent years, Tengsheng Fruit's goal has been to open stores while cultivating its own farm bases.

The goal was to break into the top five domestic fruit brands within three years.

Not seeking to go public, but aiming to maintain high growth and steady income long term.

As for fresh food stores, unlike milk tea, they cannot easily be replicated.

Opening a fresh food store requires waiting for the trained personnel to be ready.

These individuals typically do not have high educational backgrounds; they are locals from rural areas, trained from basic service staff to management personnel .

This requires a long period of time.

Even with an investment of a hundred million, it is estimated that it would take at least six months to assimilate.

This is the challenge with fresh food.

Chen Pingsheng still went to Tengying Entertainment, where all the artists had gone outside to film or participate in variety shows.

The remaining secretary, Bai Xin, simply organized the company staff to dance elder square dances.

In the morning they twisted their waists, and at noon they turned their little butts, and the day ended happily like that.

Chen Pingsheng asked her to prepare for the broadcast of Hua Qiangu, which no longer needed any more warming up.

Mango invested nearly five hundred million to purchase the drama, and there was no way they were going to let it fail.

The preliminary publicity had already been in full swing.

Zhao Liying had appeared on Happy Family several times.

During prime time with large audiences, they daily warmed up for Hua Qiangu.

What they needed to do here mainly revolved around a series of capital operations related to Hua Qiangu.

For example, Bobo Milk Tea had a national franchise conference scheduled in mid-July.

Yang Mi would personally participate then, in coordination with the offline promotion of Bobo Milk Tea.

Currently, Bobo Milk Tea had opened 138 directly-operated stores in four major first-tier cities.

The business had its ups and downs, but it had never lost money.

Yang Mi's influence was still tremendous, and their tea's affordable pricing was just at a level that young people could accept.

The taste was acceptable too, and various online marketing efforts were being made daily.

They just waited for Hua Qiangu to air, and then launch a co-branded version to really make a big hit.

The national franchise conference in mid-July in Magic City thus became particularly important.

Collecting franchise fees was just one aspect, the key being the rapid expansion of the national market.

To make the most critical step for a reverse merger listing.

As for the toys related to Hua Qiangu, the online store was already set up, and those toys had long been mass produced.

They just waited for the show to air before they could start selling, also making a little money.

Tengying here began to coordinate with major online promotions, and once work got busy, the impact naturally emerged.

On June 9, Hua Qiangu officially aired.

The whole company followed the show online, and even Song Yanxi at home turned on her one hundred-inch TV to enjoy this most significant investment of Tengying.

It has to be said, TV dramas actually drive the fan economy better.

Mainly because movies are too short, after watching them, aside from maybe one or two phrases that could become famous.

Basically, there's no follow-up.

TV dramas are different, dozens of episodes, reaching a much broader audience than movies.

One could follow them for a month or even two months before finishing.

The fan benefits that are generated during this time simply cannot be matched by movies.

This is also why Tengying bound their business projects to TV dramas, and not movies.

To put it plainly, movies are just about earning box office revenues, creating hardly any economic benefit afterwards.

Previously, one could earn through selling official DVDs, but now not even DVDs can be sold.

Box office revenue is the main economic income.

On June 9, though Hua Qiangu only broadcast two episodes, it was somewhat popular but had not yet formed any significant influence.

Mainly because it was too short, it really started to catch fire once Hua Qiangu became a hit sensation.

By the eighth episode, Hua Qiangu visibly exploded online.