NOVEL NEXT NBA: One Super Talent of the Week
Chapter 70 Filming a commercial!
After returning to Brooklyn, Duan Yu finally had a good night's rest.
Although he took the stamina potion, his physical strength was not greatly affected, but the continuous staying up all night still made him feel very tired mentally.
Go to bed early at night.
The next morning, another phone call woke me up.
It was Mr. Zheng from Anta calling.
Duan Yu answered the phone and asked, "Mr. Zheng, what's the matter?"
"Mr. Duan, your advertising design plan has been completed. Why don't we shoot it while you are free during the day?"
Zheng Yingjie was really scared by Duan Yu's diving!There were more than a dozen flops in a game, and every flop fell to the ground, Duan Yu performed as painfully as if he wanted his own life.It's simply acting at the actor's level.
Zheng Yingjie was really afraid that Duan Yu's fall to the ground was not acted out, but was actually injured.Once injured and unable to play for a long time, the commercial value will definitely shrink greatly.
And up to now Duan Yu's advertisement has not been filmed yet!If Duan Yu was really injured, it would be over.
Therefore, he couldn't wait any longer, and the advertisement had to be filmed and released as soon as possible to avoid long nights and dreams.
Duan Yu said: "Okay, no problem. Let's shoot today."
Zheng Yingjie breathed a sigh of relief, "Okay! Then I'll pick you up now."
Zheng Yingjie immediately drove to Duan Yu's residence, picked him up and immediately went to the temporarily rented studio.
After seeing Duan Yu, the director was polite first, and then went straight to the topic.
"Although you don't have much experience in shooting, basketball commercials are nothing more than shooting a few exciting moves and a few posses. It's easy for you. No problem?"
Duan Yu vowed, "No problem."
"Okay! No problem, let's start."
Director: "Let me first talk about our shooting sequence. Your first scene is to take off from the free throw line for a dunk. You imitate Jordan's super classic dunk action!
This also just confirms our Anta slogan, never stop!We must continue to push the limits, just like you, beyond Jordan!exceed oneself!never stop!
The second-act screen is your signature backcourt three-pointer.It's your three-pointer that hits the net with a casual flick in the backcourt.
The highlight of the third act screen is your rebounding.You just need to jump high and grab a rebound over the heads of a group of people.
How about it?If this advertisement is aired, will the effect be absolutely explosive?Definitely going to be one of the greatest commercials in sports history.
Without further ado!Then let's start with the dunk! "
Hearing the director's request, Duan Yu's face turned dark, "This... I'm sorry director, I really can't come to the free throw line to take off and dunk now!"
The director was puzzled: "Huh? Why can't you come? Didn't you just do this action four weeks ago? Why can't you come now?"
"Yeah, because four weeks ago my offense of choice was dunking! So I can dunk, you can do whatever you want me to do. But this week my offense of choice is drawing fouls, so I can't dunk, and I can't throw three Dividing the ball, but also not rebounding over people's heads."
The director was shocked: "Can't dunk? Can't throw a three-pointer? Can't grab a rebound? Why can't you! Then what can you do?"
Duan Yu thought for a while and said, "Well... What can I do specifically... I can give you a flop, and then lie on the ground and perform for you what is called a professional touch porcelain!"
"Peng...Pengci?"
The director mmp in his heart: "Am I filming a sports commercial or a Pingci commercial! Do you think there are too few old men and old ladies in Huaxia Pengci?"
"Duan Yu! We're filming commercials, not playing games. Can't you make an exception and dunk a basket and miss a three-pointer? Don't make things difficult for us."
It's not that Duan Yu doesn't want to dunk, it's not that he doesn't want to throw a three-pointer, it's because the system doesn't allow it!It is fixed to sign in a talent every week, and if you sign in this week's talent, it will automatically replace last week's talent.
Although he can also dunk normally, but it is really too ordinary, it can't show the effect of advertising at all, it is better not to dunk.
He can be fooled by the super long three-pointer, but if he always fails to score, it will also arouse people's suspicion.It's better not to be fooled!Just stick to your "principles"!
"I'm sorry, but my principles will not be broken, neither on the field nor off the field."
"This..." The director also fell into a dilemma.
At this time, Yu Yu said: "The special effects technology is so advanced now, why not use special effects?"
"Special effects technology is indeed advanced, but people's ability to distinguish special effects is also advancing with the times. Especially young people, no matter how advanced the special effects are, they can still tell which is an action made by special effects and which is an action made by a real person. .
If you don't have that kind of ability, we can use special effects to make sense, people will complain that the effect is exaggerated at most, and it won't have much impact.
But you have that kind of ability. If you use special effects, people will only say that this advertisement is too perfunctory and too fake.The effect of advertising received will definitely be greatly reduced.So I can't use special effects, I want to shoot the most real you! "
For the director's request, Duan Yu felt that it was not too much at all!
The reason why a company is willing to spend a lot of money to sign celebrity endorsements is to use the celebrity's popularity to shoot a good advertisement to expand the brand's influence and expand the market.
Advertising is the fastest, most direct, and also the most effective way of publicity.Advertising can make this product known to people all over the world through TV and the Internet overnight.It can be said that it is the most important part of product promotion!
But if the endorsement star is not even willing to cooperate with the filming of the advertisement, what is the difference between this and taking money and doing nothing?There is almost no difference.
That's why the director wants to pursue a real and perfect advertisement.
Of course, Duan Yu also has a way to meet the director's request.That is to temporarily increase your attribute value by purchasing system shopping mall props, so that you can complete the shooting of the advertisement.
But Duan Yu also felt that spending his precious points just to shoot an advertisement was not worth the candle.
Moreover, the director will shoot 3 actions this time, and it is not enough to use only one prop. It is possible to use three or even 4 props to show all these actions.Then the loss outweighs the gain.
Therefore, I still cannot agree to the director's request.
But the advertisement still had to be shot, and Duan Yu was also perfectly thinking about the solution in his heart.
After thinking for a while, Duan Yu suddenly said: "Since you don't want to use my Pengci technology to make an advertisement, why don't you listen to my suggestion?"
The director thought to himself: "Who would want to shoot your Pingci skills! If I really do, our Anta will not be far from going bankrupt! Your Pingci skills should be saved for public service advertisements to educate people! "
Mouth said: "Please speak!"
Duan Yu said: "Advertising is divided into long-term and short-term. Most of the advertisements of sports brands will be broadcast on the sports channel along with the live broadcast of the event, and most of them choose long-term advertising. Usually, one signing is for one year or one season.
Take the NBA as an example. A season lasts for 8 months. It is impossible for Anta to use only one advertisement in these 8 months, right?No matter how good the advertisement is, you will get tired of watching it for 8 months.
And my offense is different every week.This is something new to all.
So you can also take advantage of this characteristic of mine and take a weekly shot of my offensive characteristics.It will be summarized on a monthly basis, and then made into advertisements and put on the platform.
This can not only guarantee the quality of advertisements, but also ensure the quantity of advertisements. At the same time, the advertisements will be replaced once a month without making people feel tired of watching advertisements.What do you think of my plan? "
The director was naturally very happy when he heard it. You must know that the contract signed by Duan Yu and Anta is to shoot no less than 3 commercials within one year.An average of one shot every 4 months.But now he actually offered to shoot one advertisement a month, and the season lasted for 8 months, and there were 8 advertisements, more than doubled, and there was no extra money. This deal is definitely a bargain!
"I think this proposal is very good, but I still need to discuss it with the headquarters."
"This time I can't satisfy your commercial shooting, I am also sorry, this is the best solution I can come up with. The only disadvantage of my plan is that you may need to leave a professional shooting in the United States The team shoots me every week, which may cost tens of thousands of dollars more per month."
For an advertisement, spending tens of thousands of dollars is nothing.
"You don't have to worry about this, as long as the advertisement can be shot well, it's not a big deal."
"Okay! Then I'll wait for your news."
Soon, Duan Yu's proposal was officially approved.
Although the headquarters is also worried about Duan Yu's risk of injury, the temptation to update the advertisement for free every month is too great, and they are worth the risk.
So I immediately found a group of filming teams to settle in Brooklyn, responsible for the weekly filming of Duan Yu.But this week's Porcelain...forget it!
That night, the Nets ushered in a challenge from the Heat at home.
Today's Heat team is no longer the frightening Heat team with the Big Three of James, Wade, and Bosh.
James' departure made the Heat lose their hope of winning the championship, and Bosh's illness made it difficult for the Heat to even enter the playoffs.
Although the team soul Wade still stays in the Heat, but he is old, coupled with the injuries all over his body, he can no longer fly dunks like before, and break through like lightning.
Now Wade can only lead a group of newcomers with his seasoned court experience, shoot some mid-range shots or three-pointers, and there is no shadow of the Flash back then.
And this year is also Wade's retirement year. After finishing this season, he will bid farewell to the NBA arena.
The current Heat is a thoroughly underwhelming team that urgently needs to make reinforcements...
Although he took the stamina potion, his physical strength was not greatly affected, but the continuous staying up all night still made him feel very tired mentally.
Go to bed early at night.
The next morning, another phone call woke me up.
It was Mr. Zheng from Anta calling.
Duan Yu answered the phone and asked, "Mr. Zheng, what's the matter?"
"Mr. Duan, your advertising design plan has been completed. Why don't we shoot it while you are free during the day?"
Zheng Yingjie was really scared by Duan Yu's diving!There were more than a dozen flops in a game, and every flop fell to the ground, Duan Yu performed as painfully as if he wanted his own life.It's simply acting at the actor's level.
Zheng Yingjie was really afraid that Duan Yu's fall to the ground was not acted out, but was actually injured.Once injured and unable to play for a long time, the commercial value will definitely shrink greatly.
And up to now Duan Yu's advertisement has not been filmed yet!If Duan Yu was really injured, it would be over.
Therefore, he couldn't wait any longer, and the advertisement had to be filmed and released as soon as possible to avoid long nights and dreams.
Duan Yu said: "Okay, no problem. Let's shoot today."
Zheng Yingjie breathed a sigh of relief, "Okay! Then I'll pick you up now."
Zheng Yingjie immediately drove to Duan Yu's residence, picked him up and immediately went to the temporarily rented studio.
After seeing Duan Yu, the director was polite first, and then went straight to the topic.
"Although you don't have much experience in shooting, basketball commercials are nothing more than shooting a few exciting moves and a few posses. It's easy for you. No problem?"
Duan Yu vowed, "No problem."
"Okay! No problem, let's start."
Director: "Let me first talk about our shooting sequence. Your first scene is to take off from the free throw line for a dunk. You imitate Jordan's super classic dunk action!
This also just confirms our Anta slogan, never stop!We must continue to push the limits, just like you, beyond Jordan!exceed oneself!never stop!
The second-act screen is your signature backcourt three-pointer.It's your three-pointer that hits the net with a casual flick in the backcourt.
The highlight of the third act screen is your rebounding.You just need to jump high and grab a rebound over the heads of a group of people.
How about it?If this advertisement is aired, will the effect be absolutely explosive?Definitely going to be one of the greatest commercials in sports history.
Without further ado!Then let's start with the dunk! "
Hearing the director's request, Duan Yu's face turned dark, "This... I'm sorry director, I really can't come to the free throw line to take off and dunk now!"
The director was puzzled: "Huh? Why can't you come? Didn't you just do this action four weeks ago? Why can't you come now?"
"Yeah, because four weeks ago my offense of choice was dunking! So I can dunk, you can do whatever you want me to do. But this week my offense of choice is drawing fouls, so I can't dunk, and I can't throw three Dividing the ball, but also not rebounding over people's heads."
The director was shocked: "Can't dunk? Can't throw a three-pointer? Can't grab a rebound? Why can't you! Then what can you do?"
Duan Yu thought for a while and said, "Well... What can I do specifically... I can give you a flop, and then lie on the ground and perform for you what is called a professional touch porcelain!"
"Peng...Pengci?"
The director mmp in his heart: "Am I filming a sports commercial or a Pingci commercial! Do you think there are too few old men and old ladies in Huaxia Pengci?"
"Duan Yu! We're filming commercials, not playing games. Can't you make an exception and dunk a basket and miss a three-pointer? Don't make things difficult for us."
It's not that Duan Yu doesn't want to dunk, it's not that he doesn't want to throw a three-pointer, it's because the system doesn't allow it!It is fixed to sign in a talent every week, and if you sign in this week's talent, it will automatically replace last week's talent.
Although he can also dunk normally, but it is really too ordinary, it can't show the effect of advertising at all, it is better not to dunk.
He can be fooled by the super long three-pointer, but if he always fails to score, it will also arouse people's suspicion.It's better not to be fooled!Just stick to your "principles"!
"I'm sorry, but my principles will not be broken, neither on the field nor off the field."
"This..." The director also fell into a dilemma.
At this time, Yu Yu said: "The special effects technology is so advanced now, why not use special effects?"
"Special effects technology is indeed advanced, but people's ability to distinguish special effects is also advancing with the times. Especially young people, no matter how advanced the special effects are, they can still tell which is an action made by special effects and which is an action made by a real person. .
If you don't have that kind of ability, we can use special effects to make sense, people will complain that the effect is exaggerated at most, and it won't have much impact.
But you have that kind of ability. If you use special effects, people will only say that this advertisement is too perfunctory and too fake.The effect of advertising received will definitely be greatly reduced.So I can't use special effects, I want to shoot the most real you! "
For the director's request, Duan Yu felt that it was not too much at all!
The reason why a company is willing to spend a lot of money to sign celebrity endorsements is to use the celebrity's popularity to shoot a good advertisement to expand the brand's influence and expand the market.
Advertising is the fastest, most direct, and also the most effective way of publicity.Advertising can make this product known to people all over the world through TV and the Internet overnight.It can be said that it is the most important part of product promotion!
But if the endorsement star is not even willing to cooperate with the filming of the advertisement, what is the difference between this and taking money and doing nothing?There is almost no difference.
That's why the director wants to pursue a real and perfect advertisement.
Of course, Duan Yu also has a way to meet the director's request.That is to temporarily increase your attribute value by purchasing system shopping mall props, so that you can complete the shooting of the advertisement.
But Duan Yu also felt that spending his precious points just to shoot an advertisement was not worth the candle.
Moreover, the director will shoot 3 actions this time, and it is not enough to use only one prop. It is possible to use three or even 4 props to show all these actions.Then the loss outweighs the gain.
Therefore, I still cannot agree to the director's request.
But the advertisement still had to be shot, and Duan Yu was also perfectly thinking about the solution in his heart.
After thinking for a while, Duan Yu suddenly said: "Since you don't want to use my Pengci technology to make an advertisement, why don't you listen to my suggestion?"
The director thought to himself: "Who would want to shoot your Pingci skills! If I really do, our Anta will not be far from going bankrupt! Your Pingci skills should be saved for public service advertisements to educate people! "
Mouth said: "Please speak!"
Duan Yu said: "Advertising is divided into long-term and short-term. Most of the advertisements of sports brands will be broadcast on the sports channel along with the live broadcast of the event, and most of them choose long-term advertising. Usually, one signing is for one year or one season.
Take the NBA as an example. A season lasts for 8 months. It is impossible for Anta to use only one advertisement in these 8 months, right?No matter how good the advertisement is, you will get tired of watching it for 8 months.
And my offense is different every week.This is something new to all.
So you can also take advantage of this characteristic of mine and take a weekly shot of my offensive characteristics.It will be summarized on a monthly basis, and then made into advertisements and put on the platform.
This can not only guarantee the quality of advertisements, but also ensure the quantity of advertisements. At the same time, the advertisements will be replaced once a month without making people feel tired of watching advertisements.What do you think of my plan? "
The director was naturally very happy when he heard it. You must know that the contract signed by Duan Yu and Anta is to shoot no less than 3 commercials within one year.An average of one shot every 4 months.But now he actually offered to shoot one advertisement a month, and the season lasted for 8 months, and there were 8 advertisements, more than doubled, and there was no extra money. This deal is definitely a bargain!
"I think this proposal is very good, but I still need to discuss it with the headquarters."
"This time I can't satisfy your commercial shooting, I am also sorry, this is the best solution I can come up with. The only disadvantage of my plan is that you may need to leave a professional shooting in the United States The team shoots me every week, which may cost tens of thousands of dollars more per month."
For an advertisement, spending tens of thousands of dollars is nothing.
"You don't have to worry about this, as long as the advertisement can be shot well, it's not a big deal."
"Okay! Then I'll wait for your news."
Soon, Duan Yu's proposal was officially approved.
Although the headquarters is also worried about Duan Yu's risk of injury, the temptation to update the advertisement for free every month is too great, and they are worth the risk.
So I immediately found a group of filming teams to settle in Brooklyn, responsible for the weekly filming of Duan Yu.But this week's Porcelain...forget it!
That night, the Nets ushered in a challenge from the Heat at home.
Today's Heat team is no longer the frightening Heat team with the Big Three of James, Wade, and Bosh.
James' departure made the Heat lose their hope of winning the championship, and Bosh's illness made it difficult for the Heat to even enter the playoffs.
Although the team soul Wade still stays in the Heat, but he is old, coupled with the injuries all over his body, he can no longer fly dunks like before, and break through like lightning.
Now Wade can only lead a group of newcomers with his seasoned court experience, shoot some mid-range shots or three-pointers, and there is no shadow of the Flash back then.
And this year is also Wade's retirement year. After finishing this season, he will bid farewell to the NBA arena.
The current Heat is a thoroughly underwhelming team that urgently needs to make reinforcements...
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