my name is colane
Chapter 267 You Are Real
Chapter 267 You Are Real
At the meeting, Hugo listened carefully to the opinions of the senior executives of the sports communication company, and also read their planning and arrangements in detail. It should be said that they did a good job.
Their idea is also very good. At this stage, they are not going to directly win the broadcast rights of a certain event, but plan to buy some broadcast rights and then distribute them to various TV stations in Italy.
The new sports communication company will not set up its own TV station, they will only win the rights to broadcast certain events, and then cooperate with domestic TV stations in Italy. There are many TV stations in Italy. The company's policy is to make small profits but sell quickly. In the cooperative relationship, the two parties first form a bond.
Cultivate sports fans and pay attention to the promotion in the country. This is the case for any event. Only with a mass base can it be possible to make money. If there is no mass base, who will watch it? !Who gives you advertising revenue? !
However, when it comes to the future situation of Serie A, the ideas of the company's top executives are obviously not in line with Hugo's wishes. They advocate continuing to adopt the policy of small profits but high sales in Italy, while domestically they will kill several big countries, such as the United States. , say China.
To put it bluntly, those who make money have to profit from the rich TV stations in these big countries, but Hugo objected.
"You look at the problem too one-sidedly! You overestimate the influence of Serie A. In fact, you should know that the Premier League is the most influential league abroad! They do better than us in marketing. To put it bluntly, we We are now in a weak position!" Hugo said.
This group of people is indeed a bit simplistic. Hugo suspects that they did not do any analysis report on foreign fans at all, and came to such a conclusion.
Regardless of whether other people agree with him or not, Hugo continued, "We are not arguing about who has the most influence in the league. You have to remember that our league has always been in a weak position in terms of international influence. We want to If you want to make money, you must reverse this situation. If you say that the current momentum of Serie A is just right, it is an opportunity to establish a good image, but the promotion of the national TV station is too poor. Haven’t you learned a lesson?!”
"If we win the rights to broadcast Serie A, implement small profits but sell quickly in China, and promote it on hundreds of TV stations, that's right. It's okay to focus on developing local fans! But should we kill big players internationally?!"
"I can say that for a long period of time our focus is still on promotion rather than making money. I know some of you will object, saying that if after the three-year contract period, our promotion is completed and the broadcasting rights change hands, we will be in vain. But the problem has to be looked at in the long term. What are you afraid of? When the price goes up, we will also increase the price. In the face of malicious price hikes, it doesn’t matter who is the best! I want to see who dares to take this risk risk?!"
The fundamental reason for the establishment of this sports communication company, Hugo, is very clear. Its purpose is a bit complicated, and some people say they want to make money, but the real original reason is that Hugo feels that the existing national TV stations do not benefit everyone. Lapani was hurt, and it was clear that the company was competing to raise prices.
The price has risen, and it is enough for sports communication companies not to do it if it is a big deal, as long as they do other projects without losing money.
This kind of starting point is contrary to the high-level people, and it is also against the management, but who can object to what Hugo said, anyway, he is the major shareholder, and he is right in everything, as long as the Agnelli family and the Moratti family do not object. become.
"Maybe next year, maybe the year after next, we can sign a broadcast rights agreement for Serie A. I hope we can make preparations early! The selection of foreign broadcasters requires media with wide influence. For media that cares about Italian football, the price is low. It doesn’t matter at all, it’s good for our promotion! One day we will gradually exceed the influence of the Premier League, and it’s not too late to raise prices at that time. Now your idea will only make the influence of Italian football decline, and it will become more and more important in the future. It's worthless!" Hugo expressed his thoughts.
The meeting adjourned, and Julia Bonaparte and Hugo had dinner. Julia said about today's meeting, what she meant was that a company that doesn't make money can hardly last long, and maybe it won't get the support of other shareholders at all.
"What are you afraid of?! They don't need to support my decision! But there are not many ways left for them. There are only two ways. The first one is that the New Media Group reduces its shareholding. They buy it, and then they make the decision. We quit. I don't want to Participate in such a risky move! The second is to be obedient and let me toss!" Hugo sneered.
"You are cheating!" Julia couldn't help laughing.
Isn’t it shameless? Julia knew that the original intention of Hugo’s establishment of this company was to win over several wealthy families to agree to a collective package sale plan. It's not about cheating!
"It's okay to play tricks, anyway, this is the way it is, and it doesn't matter if they don't agree, they can quit now and I will give them a chance!" Hugo laughed.
"Are you going to let the new media take risks on your own?!" Julia didn't believe it.
"Why not? There may be profits behind risks. Who can see through the future!" Hugo said confidently.
In fact, New Media also has a major shareholder, Feining West, but the earlier agreement determined that Feining West had no say in this aspect at all, and his status was low, so Hugo never considered Feining West's feelings.
The package sale plan of Serie A and Serie B has been signed, and it is too late even if they want to regret it now. It will be difficult to get everyone to unite against this plan after the time limit agreed on the plan has passed. There are so many vested interests, and no one will give up. There is nothing wrong with the meat of the mouth, and the rich may also benefit from it.
"You are so real!" Julia's comment is not a good thing, he means that Hugo throws away after using others, which is a bit shameless and untrustworthy at all.
"This happened because they didn't trust me. If they let me preside over such a job, they should give me absolute power. If they trust me, then nothing will happen!" Hugo shrugged.
After dinner, Hugo sent Julia back to her residence in Rome. Hugo asked with a playful smile, "Can I stay here tonight?!"
"What do you want to do?!" Julia was very vigilant.
"Hey, don't act like this! Anyway, it's well known now that you and I are boyfriend and girlfriend! It's not a problem for me to live in your house!" Hugo said.
"You still talk about staying in a hotel, you know our relationship is fake!" Julia Bonaparte joked. In fact, she began to have some feelings for Hugo, although they didn't meet often.
"That's such a pity!" Hugo said pretending to be disappointed, and then opened the car door to get in the car, but Julia hesitated to speak.
"Here, here it is for you!" Hugo took out another handful of bright red roses from somewhere and handed them to Julia.
Hugo explained embarrassingly: "Speaking of it, although we are in name, in order to hide Bastian, but as a boyfriend, I even forgot to send you a bouquet of flowers. This is really a sin. I apologize to you today." !"
"Thank you!" Julia stretched out her hand to take it, smiling beautifully.
"You're welcome!" When Hugo replied, he had already returned to the cab, and then started the car and drove away.
Does he really like me? !The question circled Julia's mind.
Do I like her or not? !This question also circled in Hugo's mind, but he quickly remembered the senior from his previous life. Unfortunately, there is no senior in this life. Alas, maybe I subconsciously want to find someone like the senior.
When I got back to the hotel, I saw Lu Fan as soon as I entered the lobby. Lu Fan would always be by his side when he was on a business trip. Well, spending a good time with a beautiful woman at night is naturally nothing to do with Lu Fan. At this time, Lu Fan is chatting up a certain beautiful woman.
Hugo didn't bother him, and went straight to the guest room, Fan Ge also started to have a commotion, shouldn't we also find a serious girlfriend, Damico is not a girlfriend after all, and the two of them seem to be so quiet Forget it, it is said that Damico has a team of suitors now, and Lazio striker Corradi is one of them.
The decision-making of the sports communication company did not encounter any opposition from other major shareholders. Hugo didn't know what they thought, and he didn't want to know what they thought. Anyway, after spending a few days, everyone reached a consensus on the plan. What should we do next? Dare Hugo will not do it by himself anymore, the top executives have their own ideas, and the company has also hired a special CEO Lucas Figuri. Hired to be the top leader, with rich experience and in the prime of life, he should be able to do this job well.
Hugo’s business trip this time is a bit long, all of it is for business, there are many speeches, forums, TV interviews, etc. He is a living advertisement, constantly using his own popularity, and the effect is really amazing good.
What he is particularly keen on now is to give speeches in universities. He likes to drink with college students to communicate. When he gave a speech at the University of Turin, he applied and changed a sentence from the chairman, "We are like the rising sun, we are the future of Italy. !"
This sentence has aroused great repercussions, and everyone regards this sentence as a classic famous saying.
(End of this chapter)
At the meeting, Hugo listened carefully to the opinions of the senior executives of the sports communication company, and also read their planning and arrangements in detail. It should be said that they did a good job.
Their idea is also very good. At this stage, they are not going to directly win the broadcast rights of a certain event, but plan to buy some broadcast rights and then distribute them to various TV stations in Italy.
The new sports communication company will not set up its own TV station, they will only win the rights to broadcast certain events, and then cooperate with domestic TV stations in Italy. There are many TV stations in Italy. The company's policy is to make small profits but sell quickly. In the cooperative relationship, the two parties first form a bond.
Cultivate sports fans and pay attention to the promotion in the country. This is the case for any event. Only with a mass base can it be possible to make money. If there is no mass base, who will watch it? !Who gives you advertising revenue? !
However, when it comes to the future situation of Serie A, the ideas of the company's top executives are obviously not in line with Hugo's wishes. They advocate continuing to adopt the policy of small profits but high sales in Italy, while domestically they will kill several big countries, such as the United States. , say China.
To put it bluntly, those who make money have to profit from the rich TV stations in these big countries, but Hugo objected.
"You look at the problem too one-sidedly! You overestimate the influence of Serie A. In fact, you should know that the Premier League is the most influential league abroad! They do better than us in marketing. To put it bluntly, we We are now in a weak position!" Hugo said.
This group of people is indeed a bit simplistic. Hugo suspects that they did not do any analysis report on foreign fans at all, and came to such a conclusion.
Regardless of whether other people agree with him or not, Hugo continued, "We are not arguing about who has the most influence in the league. You have to remember that our league has always been in a weak position in terms of international influence. We want to If you want to make money, you must reverse this situation. If you say that the current momentum of Serie A is just right, it is an opportunity to establish a good image, but the promotion of the national TV station is too poor. Haven’t you learned a lesson?!”
"If we win the rights to broadcast Serie A, implement small profits but sell quickly in China, and promote it on hundreds of TV stations, that's right. It's okay to focus on developing local fans! But should we kill big players internationally?!"
"I can say that for a long period of time our focus is still on promotion rather than making money. I know some of you will object, saying that if after the three-year contract period, our promotion is completed and the broadcasting rights change hands, we will be in vain. But the problem has to be looked at in the long term. What are you afraid of? When the price goes up, we will also increase the price. In the face of malicious price hikes, it doesn’t matter who is the best! I want to see who dares to take this risk risk?!"
The fundamental reason for the establishment of this sports communication company, Hugo, is very clear. Its purpose is a bit complicated, and some people say they want to make money, but the real original reason is that Hugo feels that the existing national TV stations do not benefit everyone. Lapani was hurt, and it was clear that the company was competing to raise prices.
The price has risen, and it is enough for sports communication companies not to do it if it is a big deal, as long as they do other projects without losing money.
This kind of starting point is contrary to the high-level people, and it is also against the management, but who can object to what Hugo said, anyway, he is the major shareholder, and he is right in everything, as long as the Agnelli family and the Moratti family do not object. become.
"Maybe next year, maybe the year after next, we can sign a broadcast rights agreement for Serie A. I hope we can make preparations early! The selection of foreign broadcasters requires media with wide influence. For media that cares about Italian football, the price is low. It doesn’t matter at all, it’s good for our promotion! One day we will gradually exceed the influence of the Premier League, and it’s not too late to raise prices at that time. Now your idea will only make the influence of Italian football decline, and it will become more and more important in the future. It's worthless!" Hugo expressed his thoughts.
The meeting adjourned, and Julia Bonaparte and Hugo had dinner. Julia said about today's meeting, what she meant was that a company that doesn't make money can hardly last long, and maybe it won't get the support of other shareholders at all.
"What are you afraid of?! They don't need to support my decision! But there are not many ways left for them. There are only two ways. The first one is that the New Media Group reduces its shareholding. They buy it, and then they make the decision. We quit. I don't want to Participate in such a risky move! The second is to be obedient and let me toss!" Hugo sneered.
"You are cheating!" Julia couldn't help laughing.
Isn’t it shameless? Julia knew that the original intention of Hugo’s establishment of this company was to win over several wealthy families to agree to a collective package sale plan. It's not about cheating!
"It's okay to play tricks, anyway, this is the way it is, and it doesn't matter if they don't agree, they can quit now and I will give them a chance!" Hugo laughed.
"Are you going to let the new media take risks on your own?!" Julia didn't believe it.
"Why not? There may be profits behind risks. Who can see through the future!" Hugo said confidently.
In fact, New Media also has a major shareholder, Feining West, but the earlier agreement determined that Feining West had no say in this aspect at all, and his status was low, so Hugo never considered Feining West's feelings.
The package sale plan of Serie A and Serie B has been signed, and it is too late even if they want to regret it now. It will be difficult to get everyone to unite against this plan after the time limit agreed on the plan has passed. There are so many vested interests, and no one will give up. There is nothing wrong with the meat of the mouth, and the rich may also benefit from it.
"You are so real!" Julia's comment is not a good thing, he means that Hugo throws away after using others, which is a bit shameless and untrustworthy at all.
"This happened because they didn't trust me. If they let me preside over such a job, they should give me absolute power. If they trust me, then nothing will happen!" Hugo shrugged.
After dinner, Hugo sent Julia back to her residence in Rome. Hugo asked with a playful smile, "Can I stay here tonight?!"
"What do you want to do?!" Julia was very vigilant.
"Hey, don't act like this! Anyway, it's well known now that you and I are boyfriend and girlfriend! It's not a problem for me to live in your house!" Hugo said.
"You still talk about staying in a hotel, you know our relationship is fake!" Julia Bonaparte joked. In fact, she began to have some feelings for Hugo, although they didn't meet often.
"That's such a pity!" Hugo said pretending to be disappointed, and then opened the car door to get in the car, but Julia hesitated to speak.
"Here, here it is for you!" Hugo took out another handful of bright red roses from somewhere and handed them to Julia.
Hugo explained embarrassingly: "Speaking of it, although we are in name, in order to hide Bastian, but as a boyfriend, I even forgot to send you a bouquet of flowers. This is really a sin. I apologize to you today." !"
"Thank you!" Julia stretched out her hand to take it, smiling beautifully.
"You're welcome!" When Hugo replied, he had already returned to the cab, and then started the car and drove away.
Does he really like me? !The question circled Julia's mind.
Do I like her or not? !This question also circled in Hugo's mind, but he quickly remembered the senior from his previous life. Unfortunately, there is no senior in this life. Alas, maybe I subconsciously want to find someone like the senior.
When I got back to the hotel, I saw Lu Fan as soon as I entered the lobby. Lu Fan would always be by his side when he was on a business trip. Well, spending a good time with a beautiful woman at night is naturally nothing to do with Lu Fan. At this time, Lu Fan is chatting up a certain beautiful woman.
Hugo didn't bother him, and went straight to the guest room, Fan Ge also started to have a commotion, shouldn't we also find a serious girlfriend, Damico is not a girlfriend after all, and the two of them seem to be so quiet Forget it, it is said that Damico has a team of suitors now, and Lazio striker Corradi is one of them.
The decision-making of the sports communication company did not encounter any opposition from other major shareholders. Hugo didn't know what they thought, and he didn't want to know what they thought. Anyway, after spending a few days, everyone reached a consensus on the plan. What should we do next? Dare Hugo will not do it by himself anymore, the top executives have their own ideas, and the company has also hired a special CEO Lucas Figuri. Hired to be the top leader, with rich experience and in the prime of life, he should be able to do this job well.
Hugo’s business trip this time is a bit long, all of it is for business, there are many speeches, forums, TV interviews, etc. He is a living advertisement, constantly using his own popularity, and the effect is really amazing good.
What he is particularly keen on now is to give speeches in universities. He likes to drink with college students to communicate. When he gave a speech at the University of Turin, he applied and changed a sentence from the chairman, "We are like the rising sun, we are the future of Italy. !"
This sentence has aroused great repercussions, and everyone regards this sentence as a classic famous saying.
(End of this chapter)
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