NOVEL NEXT Chapter 59 Selling paper has no future, you have to sell brands to make money
After Murong Xuancai bought the materials, Lu Xingshi also started trying to make paper. After he made the first paper that looked so mushy, he actually activated a paper-making ability, and Lu Xingshi was immediately full.
After continuous improvement and optimization, it finally took a month to create a blank slate.
Both the quality and appearance are far better than the paper on the market, and secondly, the cost is also extremely low. After comparing the prices on the market, Murong Xuan didn't know how he could lose money to ruin the family business.
However, Lu Xingshi didn't just plan to sell paper, he also planned to sell books and build an automated production line, so he needed a power source.
At first he did think of a steam engine, but then he thought that there were no coal mines around, so he had to settle for a waterwheel.
The next step is the industrial park. What Lu Xingshi has to do is to control the entire upstream and downstream industrial chain in his own hands to avoid being blocked by others.
So the first thing is to buy, buy, buy, bamboo plantations, manufacturing areas, etc.
As for the store, forget about that. Lu Xingshi does not plan to enter the retail industry, but intends to use it as a manufacturing factory and chain franchise model.
It's equivalent to him being the banker. Only when he chokes other people's necks, no one can choke him!
At this point, Murong Xuan couldn't quite understand Lu Xingshi's operation. Once calculated, the initial expenditure was terrifyingly large.
"We sold the books and paper to the big chamber of commerce. Didn't we lose a lot of money in vain?" Murong Xuan asked doubtfully. The initial expenditure does not matter. After all, it will belong to Lu Xingshi in the future. It doesn't matter how much harm he does to Murong Xuan.
He did a simple calculation and found that they only made 90% profit on a piece of paper, but if the large chamber of commerce resold it, according to the price given by Lu Xingshi, they could directly make 100% profit, which was equivalent to a tenfold increase.
This is still paper. If you exchange it for a volume of books, you will earn more.
Wouldn't it be better if they earned the money themselves?
"Master, you can't calculate like that." Lu Xingshi knew that Murong Xuan was from the Jianghu. Even though he had done things for the imperial court, his vision was still limited to this, and he had a certain sense of self-preservation.
With that said, Lu Xingshi took out a map, and then said: "With the power of our Langya Pavilion, even if Master you recruit people, the area that can be sold is limited."
"But if there are merchants to help us sell things across the country, the value will be even greater."
"In the future, we won't even need to sell paper, we can just sell brand licensing and technology directly, and release paper and books of various qualities in stages. After that, we won't even have to do anything, and there will be a steady stream of money coming in every day."
"From the beginning to the end, what I did was not sell paper or books, but build a brand." Lu Xingshi explained.
Murong Xuan could understand it at first, but he was confused at the back. What brand is it, and why can he make money without doing anything? Fortunately, he understood the previous meaning.
If you don't share the profits, you can earn a hundred taels by eating all the profits, and if you sell them all over the country, you can earn a hundred thousand taels. This is the difference.
"Then what are we going to do next?" Murong Xuan finally understood. Lu Xingshi was simply deceiving him that he was not good, but in fact he was doing the same thing again and again.
"Of course...to create anti-counterfeiting signs to avoid piracy." Lu Xingshi said with a smile.
"We need to stamp our Langya Pavilion logo on every piece of paper. Those with this logo are genuine."
"From now on, we will use our paper and books as light luxury goods. Let's take advantage of the poor people to get rid of the benefits of the scholars." Lu Xingshi understands that people at the bottom have no money.
They don't know how to buy paper or books, so the target is not the poor, but the rich.
"We will wait until the reputation is established and then promote it. This paper and book can completely become a representative of family background and cultural accomplishment, which will severely increase their IQ tax." Lu Xingshi's paper should not only be regarded as of good quality, but also linked to vanity.
"Oh, by the way, you go buy some perfume, rouge, or find some plants, flavors, etc. that literati like, and then I will give them some hard work to launch paper with various flavors, and it can also explode A wave of their gold coins.”
Hearing this, Murong Xuan was speechless. He didn't quite understand what Lu Xingshi was talking about, but he felt that Lu Xingshi seemed to have a dark heart?
"Also, Master, you are coming down the mountain this time. By the way, I would like to ask if the Tingfengting Newspaper has any intention of cooperating. We can create another newspaper for literati. The content is all about noble and elegant things or poems and articles. They are responsible for receiving articles and placing them in channels.”
"We are responsible for providing newspapers and printing, and the profits will be split 50-50 between Langya Pavilion and Tingfeng Pavilion."
Lu Xingshi thought of another good idea.
"Wait a minute, let me slow down..." When Murong Xuan heard this, he was a little confused. His original idea was to open a dozen or so paper-selling shops, but when he came to Lu Xingshi, his appearance completely changed.
"Is there any difficulty?" Lu Xingshi asked.
"I can't keep up with you." Murong Xuan wanted to ask what distribution channels meant, and why he went to Tingfengting to cooperate in running a newspaper. What's the point of this?
"It's okay, we have plenty of time." Lu Xingshi said with a smile.
Murong Xuan's face darkened. His disciple was so good that he, his master, didn't know how to get along with him.
"You are going to torture my old bones to death. You won't stop until you squeeze out two taels of oil, right?" Murong Xuan wanted to slap himself. Why did he promise Lu Xingshi to let him be a hands-off shopkeeper? Now, he needs to do it from beginning to end.
I always feel that if this continues, he will die of overwork sooner or later.
Just listening to Lu Xingshi's brief summary of his business plan, he knows that this is definitely not a simple matter.
More importantly, Lu Xingshi tried to teach him, which means that all the things in the future must be done by him personally, not Lu Xingshi himself.
"What about you, you don't really plan to be a hands-off shopkeeper..." Murong Xuan asked faintly.
"How is it possible? Do I look like that kind of person?" Lu Xingshi also smiled: "I still have to look at the account book in the future."
"..." Murong Xuan didn't know what to say for a while. What can you see from the account book?
It can really be seen that once things are on the right track, Lu Xingshi will use his accounting skills to the fullest. By then, he will be able to see the profit and loss data, whether someone has embezzled money, etc. The accounting of this era is still very crude, not to mention that Lu Xingshi also understands some big data models.
With big data, many things can be exposed.