I Become A Noble in England

In fact, as early as 2001, Philips' net loss reached 2.6 billion euros, setting a record high in its history and also the company's first annual loss since 1996.

This situation has continued to this day, and there has not been much improvement...

Philips believes that the severe downturn in the information technology and telecommunications markets is the main reason for the company's heavy losses.

As for the mobile phone business, which is facing fierce competition and is difficult to reverse losses, many company managers also believe that they should abandon this department.

Currently, Philips' mobile phone market share is only 4%, far from the 37% of industry leader Nokia.

Consumers also often complain that Philips has few varieties of mobile phones and cannot lead the industry's trends. The only unique feature is the durability of the battery...

Under such circumstances, Philips reorganized its mobile phone division earlier. They completely outsourced the design and manufacturing of mobile phones and formulated a new strategy focusing on brand marketing based on this.

This involves the cooperation between Philips and China Electronics Corporation (CEC).

Shenzhen Sanda, a wholly-owned subsidiary of Huaxia Electronics, and Philips established a joint venture, Philips Sanda, to manufacture mobile phones a few years ago. They are also the closest partners of Philips' mobile phone business in the Chinese market.

After Philips closed several mobile phone factories around the world, they transferred all their production capacity to this joint venture, and Philips' shares in it have been reduced to 25%. This is equivalent to Philips outsourcing mobile phone manufacturing to Huaxia Electronics.

Unlike other European giants such as Ericsson and Alcatel that have also outsourced their mobile phone production, Philips has even gone a step further and completely outsourced its mobile phone R&D and design departments to China Electronics!

Therefore, since Barron has no interest in Philips' other mobile phone businesses, including the Philips brand, the best strategy is to jointly acquire Philips' mobile phone business with China Electronics and then "each get what they need."

Of course, in addition to Philips' mobile phone business, Baron is also very interested in another asset of Philips.

That's the TSMC shares they hold...

In the early days of TSMC, the Taiwan Development Fund held a 48.3% stake and was the largest shareholder; Philips of the Netherlands held a 27.5% stake; and Formosa Plastics and seven other Taiwan companies held a 24.2% stake.

After TSMC went public, the Taiwan Provincial Development Fund gradually withdrew and by 2001 held 12.1% of the shares, becoming the second largest shareholder.

Currently, Philips holds approximately 18.7% of TSMC's shares and is TSMC's largest shareholder. However, after they withdrew from the mobile phone business and sold it to Huaxia Electronics - yes, in the original time and space, Philips sold its mobile phone business to Huaxia Electronics, but it was next year - they gradually cleared out their shares in TSMC.

As for TSMC, Baron knows it very well. This company not only has great development prospects, but more importantly, it has great strategic value in the future smartphone chips.

Therefore, now that there is an opportunity, he naturally wants to "take over" TSMC shares held by Philips.

Coincidentally, due to continued losses, Philips also wanted to sell part of its TSMC shares and raise cash to maintain the company's operations, which made the two parties hit it off.

The only thing that needs to be agreed upon is the proportion of TSMC shares that Philips wants to sell - after all, it seems that Philips only wants to sell part of its TSMC shares and does not want to sell all of them.

Moreover, as the largest shareholder of TSMC, if Philips sells too high a proportion of shares, it will first need to obtain the "understanding" of TSMC.

Another mission of Finn Hudson, CEO of GII Fund, when he went to Taiwan Province this time was to communicate with the management team headed by TSMC's founder Morris Chang, and to get the other party to support their acquisition of part of the shares held by Philips.

It is easy to understand that as a management team, they would like the company's shares to be dispersed as much as possible so that their control over the company can be more stable. Then, if the GII Fund acquires part of Philips' TSMC shares, it can disperse the shareholding ratio of Philips, the largest shareholder. This is very easy to accept for TSMC's management.

In addition, since Philips is destined to reduce its holdings in TSMC, instead of letting them reduce their holdings in the secondary market, it would be better to directly transfer the shares through such a large-scale transfer, which would not affect TSMC's stock price.

Therefore, most of the things have been finalized now, and we are just waiting for GII Fund to reach an agreement with Huaxia Electronics to jointly acquire Philips' mobile phone business.

Speaking of which, Philips is a very well-known company, but its subsequent development...

They successively sold their display business, mobile phone business, lighting business, home appliance business... and finally completely withdrew from the consumer electronics market. Before Barron's rebirth, it can be said that those "Philips" products in China no longer belonged to Philips headquarters and could be regarded as OEM production...

It is still sad to see the once giant fall to this point.

It is for this reason that Barron has no interest in the Philips brand at all, because after spending a huge amount of money to buy it, he doesn't know how many companies will "share" this brand with him in the future. No matter how well he manages this brand, it is nothing more than giving others a bargain. It is better for him to slowly develop his own brand.

…

After Finn Hudson finished talking with Barron, he went straight to negotiate with Huaxia Electronics.

When the lights came on, a beautiful figure came into the young Duke's mansion.

That stunningly beautiful face belongs to Fan Bingbing.

After accompanying Barron to Kolo, the two had not seen each other for several months after they separated from Dubai.

Although she is not as popular as "Fan Ye" later, Fan Bingbing is already very well-known in China at this time, so she had to go through some concealment to come here.

When he saw her, Barron took her into his arms.

It has to be admitted that you may dislike Fan Bingbing because of some things about her, but no one can deny that her appearance was indeed at the ceiling level among Chinese actresses until Barron was reborn.

"What are you busy with lately, baby?"

"I recently accepted a movie, a costume drama called "Warrior Warriors", and it will start filming at the end of September..."

"Oh? There won't be any kissing scenes."

After hearing Barron's words, Fan Bingbing hesitated for a moment and said:

"It will be a little bit more explicit, but I will use a stand-in or a body double..."

"I will call Mr. Wang, and if there is any difficulty, I will ask him to come forward."

"Um."

After hearing what Barron said, Fan Bingbing finally felt relieved. This was because "The Warring States" was a big production with an investment of hundreds of millions, and it included big-name actors such as Andy Lau and Wang Zhiwen. At this moment, it was difficult for Fan Bingbing to make demands on the filming of such a movie... If it was Mr. Wang from Huayi Company who spoke, then there would be no problem.

In addition, she also silently remembered that it seemed that she would have to be more careful when accepting roles after following His Royal Highness the Duke... But with him as her backing, she felt more confident.

When Fan Bingbing mentioned the movie "The Warring States", Barron had some impression of it. He remembered that this movie was a box office failure, so he didn't care. If Fan Bingbing hadn't already taken on the movie and it was about to start filming, if she withdrew now, even with the support of Huayi Company, the word of mouth would not be good. Barron would have simply stopped her from filming.

But in this case, it would definitely be impossible for her to personally shoot any intimate details - Barron was so domineering at this time.

The reason why he said this deliberately just now was not mainly because of the drama "The Warring States", but because he suddenly remembered that Fan Bingbing would shoot another large-scale movie after this movie...

Now that we have given her the necessary vaccinations, it depends on whether she is smart enough.

After all, although Barron invested in Apple, he didn't want those people behind him to look for Apple's resources everywhere to watch his woman's performance...