i am gun king

Chapter 454 The True Master of Destiny



Chapter 454 The True Master of Destiny

"Introduce a superstar? This is to make me spend money..." In the face of someone asking, if Li Yuxin gets old or retires in the future, will Ji Dong, the head coach of Arsenal, buy a superstar?
Ji Dong smiled wryly. For a long time, Arsenal has been running the team by cultivating superstars—and then selling them—to introduce future stars. However, thinking about it, it does seem that the team lacks star flavor.

Foreign monks are good at chanting scriptures, so there is no giant that relies purely on its own training of players to play games. No matter what, it is the most suitable way to introduce some and train some by itself. However, Arsenal is already doing well enough in terms of management, and it is time for some big money to surprise people...

Buying superstars is naturally a waste of money, but to be honest, Arsenal is not short of money and the attraction of introducing superstars, but Arsenal's current lineup is quite complete. If they want to introduce superstars, it may cause imbalance in the dressing room.

However, running a club cannot be based entirely on actual benefits. There are invisible benefits that can directly improve the level of a club. For example, Chelsea. In history, when they won two Premier League titles in a row, no one thought they were wealthy. However, Ballack and Shevchenko immediately raised them to the level of a wealthy family. It has reached the point where it can be compared with traditional giants!

Just like playing CM and FM football manager games, experienced players know that when you run a club and achieve good results, the club’s reputation is always only intercontinental, not world-class. If you look at it with nuclear weapons, if you look at it through data, a club’s reputation must reach 8000 if it wants to reach world-class. However, no matter how many championships you win, the club’s reputation will only reach 7999 at most. level of prestige...

To go beyond that "1", one of the best ways is to buy superstars to gain reputation. Buying a "world-class player" or "legendary player" can increase this "1" and let the team change from intercontinental-level reputation to world-level reputation. To a certain extent, this is also the case in reality.

A team that was not a wealthy team before won several championships, which can only make people feel surprised and feel that they are a strong team. However, to truly become a wealthy team, they need to increase their fame and attention through the joining of superstars.

After all, football is a human game, and those at the top of football, or the top of fame, are the top superstars. Just like the Japanese league bought balloon stars to increase the influence of the league and achieved quite good results. If the club wants to improve its influence, buying superstars is also a good choice.

Why is Inter Milan still firmly in the first-line giants position without winning the league championship for more than ten years?The joining of Ronaldo, Baggio, Vieri and other players has played a big role. Why was Real Madrid called the Galacticos before?The strategy of one superstar per year is also of great help...

Arsenal's current performance is already abnormal. If they want to go further, winning a few more championships may not be able to stimulate the nerves of the fans. Only by introducing some sufficient superstars can their reputation increase even more!
The later, the harder it is to gain fame, this is a reason.

It is a very simple measure to say, but it is more difficult to implement. Arsenal is rich and attractive enough, but buying superstars can’t be piled up needlessly.

"Great superstars are my love. The white money is piled up. What kind of superstar is the most powerful. Which superstar I buy makes me happiest"

Ji Dong was humming the Divine Comedy he adapted in his heart all the way, while preparing to see how Arsenal's income was this season. The final income made Ji Dong very satisfied. Although Arsenal's salary expenditure this season was 3000 million euros more than last season's tax increase, the increase in stadium revenue kept Arsenal's income from falling. After one season, the Arsenal club still made a net profit of nearly 4000 million euros. A lot of expenses went into Arsenal's account.

Seeing these profits, Ji Dong felt that his team was qualified to buy some superstars.But unreasonable big money will also ruin the team. Day by day, Arsenal will soon usher in the first game of the season, a warm-up match against Dortmund.

Dortmund has been struggling in the past few years, because they have gone bankrupt before, so they can't keep any players. Stars such as Jan Koller Amoruso have transferred and left, not because they were unfaithful, but because Dortmund couldn't support them at that time.

Last season, Dortmund only ranked seventh in the league and failed to enter the European arena, which reduced their income a lot. When Jose saw Dortmund's lineup, he couldn't help crying...

"However, this group of guys actually recovered after several years of hard work, and they have cultivated a group of young talents. I have to say that such a wealthy family has a strong star-making ability and youth training system. Even if they encounter an economic crisis, they can still use young people to conquer the world through a sound youth training system. As long as they survive the economic crisis, they will be a good man again." Ji Dong thought in his heart.

In fact, for Serie A and La Liga clubs, going bankrupt is not a big deal. Serie A clubs have always been good at making fake accounts. The Milan duo are very proficient at this. You often sell me two young players for 1000 million, and I sell you two young players for 1000 million. In this way, the income on the book will be 1000 million more. Anyway, no one can find out the reason.

The Bundesliga, which strictly implements the fiscal balance policy, if your club is in debt, then every penny of your income will be used to repay the debt instead of reinvesting it. Everyone knows the difference, just like two businessmen. After reaching tens of millions, the debt was easily paid off, but the other businessman just paid off the debt, starting from scratch!
This is not a joke-Kaiserslautern encountered a deficit crisis a year or two later, but it was actually not much, just 600 million euros, but they were forced to sell the top striker Klose for this, and no more, no less, exactly 600 million euros.At that time, Kaiserslautern didn't want to let people go, and Klose himself didn't want to leave, but he had to go, because at that time only Klose could let Kaiserslautern fill this hole!

In fact, also a few years later, Dortmund suffered a much bigger economic crisis. The Dortmund club was forced to use the ticket income of the Westerly Stadium for the next 20 years as collateral to keep the club from being liquidated and bankrupt. League champions!
An economic crisis has caused Dortmund, a club with a glorious tradition and admirable attendance, to sink for a full decade. The strict management of German clubs in this regard can be seen.

This approach has naturally brought huge benefits. When other leagues are experiencing economic crises, the Bundesliga is the club with the healthiest finances and the best operation.

However, such a harsh approach has made Dortmund face a severe test.

Dortmund did not count the transfer market that season. The total expenditure for the entire season was 9000 million euros, while the total revenue was only 6000 million euros, and their ticket revenue for a season was only 2000 million euros. According to this trend, it is not uncommon to have hundreds of millions of debts. In addition, the entire club needs money to operate, pay players’ salaries, and maintain the venue... If the deficit cannot be made up, the entire club will be liquidated and bankrupt. Play - just like Florence next.

In history, if the club's strong men hadn't broken their wrists and used ten years of tickets as collateral to get cash that could cover the deficit two years later, Dortmund would have become a team close to an amateur team like Florence, and then climbed hard!
The rules of German football are very simple: making money, going bankrupt, repaying debts... If you have money, you will achieve results. If you don’t have money, you can only muddle through. The Dortmund team that won the Bundesliga twice in a row and the Champions Cup in history is not a legend. They spent more money than Bayern at that time. Rich, Zorke, Riddle, Ricken, Lambert, Heilrich and other top fighters can win such an outstanding honor!
Therefore, there must be a certain degree of large-scale investment and financial balance, and the same Premier League giant Manchester United officially announced its financial report as of June 2013.The report pointed out that Manchester United's commercial revenue increased by 6% over last year to 29.7 million, and the club's turnover also reached a record 1.525 million pounds, an increase of 3.632% over last year.At the same time, the salary expenditure of the Manchester United club also increased by 13.4% to 11.6 million pounds. Among them, Rooney and Van Persie's annual salary of 1.805 million euros ranked among the top ten annual salary in world football.

Since Manchester United was acquired by the Glazer family, Manchester United fans have been dissatisfied with the club's debt crisis. Due to the acquisition, the Red Devils have incurred huge debts.In the latest financial report, Manchester United's sponsorship fee increased by 44.1% compared with last year, reaching 9090 million pounds.Among them, Manchester United's training uniforms and Manchester United's training base are all named commercially.The jersey sponsorship, which is about to expire after the end of the 2014/15 season, has also become the target of competition from various brands. It is understood that in addition to NIKE, Warriors Sports, Adidas and Puma are all willing to cooperate with Manchester United.The crazy increase in sponsorship fees has also reduced Manchester United's debts due to the Glazer family to 3.892 million pounds, a drop of 10.9%. This is the first time since the Glazer family took over Manchester United, the debt has dropped below 4 million pounds.

Manchester United vice-chairman Ed Woodward is very satisfied with the status quo of the club. He said: "We are very proud of our financial income in 2013. Since our listing in New York, this result has exceeded our expectations, and we have also completed our goals and tasks. Our commercial income continues to grow, ensuring that the team can continue to be successful." It is reported that Manchester United's net profit this year reached 1720 million pounds.

At the same time, Woodward also expressed hope for Manchester United in the "post-Ferguson era".He said: "We have won 20 top league titles. We are also very happy to have a great coach like Moyes. The team has also opened a new chapter. We hope that Manchester United can continue to achieve success in the new season, both on and off the field."

What makes the Red Devils fans even more worried is that Manchester United's current financial situation is not at its best.According to the quarterly financial report released by the club this month, Manchester United's debts have reached 3.56 million pounds. Since Glazer took over in 2005, Manchester United has used sponsor income and other operating income to repay debts of 6.86 million pounds, but the gap is difficult to fill.

However, if the debt problem is not considered, Manchester United's ability to attract money is still strong. In the second quarter of this fiscal year, Manchester United's club revenue reached 1.229 million. In this regard, Manchester United CEO Ed Woodward said: "Although we are currently ranked at the bottom of the league, we have taken advantage of our strong performance in commercial sponsorship and broadcast revenue to achieve a new high in quarterly revenue... This also laid the foundation for our long-term stability and financial strength."

However, once under the rule of Moyes, Manchester United's performance has not improved significantly for a long time, can the Red Devils continue to become the sweet pastry in the eyes of sponsors and broadcasters?
The answer is of course no, that is a classic business case of a successful leveraged buyout.The so-called "leverage buyout" means that the acquirer borrows a large amount of funds from investment banks or other financial institutions on the basis of very little capital for acquisition activities, and uses the company's income to pay for the high proportion of liabilities arising from the acquisition after the successful acquisition, so as to achieve the purpose of using very little capital to grab high profits.

Ten years ago, Malcolm Glazer was worth just £10 billion.But he launched a leveraged buyout and obtained loans from JP Morgan Bank and the three major hedge funds in the United States. As a result, he only paid 2.5 million pounds in cash to complete the 7.91 million pound acquisition of Manchester United! On May 2005, 5, Glazer bought 12% of Manchester United's two major shareholders, McManus and Magniel.By June, he delisted Manchester United from the London Stock Exchange, eventually turning the Red Devils into 28.7% private property.

Over the past ten years, the greatest contribution of the Glazer family to Manchester United is to create one of the largest business empires in world football.The latest "Deloitte Money League" rankings show that Manchester United's revenue last season was 5.18 million euros, second only to Real Madrid!In terms of commercial income alone, Manchester United ranked first in the Premier League in 2009 with 7000 million pounds. It has increased continuously to 1.89 million pounds last season, an increase of 5 million pounds in 1.19 years, a growth rate of 171%!The biggest negative impact of the Glazer acquisition is that Manchester United has been burdened with a heavy debt burden. In the 2005-2006 season, the Red Devils' total debt was as high as 6.04 million pounds, and there was another 4030 million pounds of loan interest to be paid.Last season's financial report shows that the total debt of the Red Devils has dropped to 3.42 million, but this big hole is filled with one of the best financial revenues in world football.

Over the past 10 years, Manchester United has spent a total of 6.8 million pounds to repay debts, bank fees and interest!What can this money do?Enough to buy a brand new starting 11. Their names can include: Neuer, Alves, Thiago Silva, Bale, Ozil, Ronaldo, Ibrahimovic, Suarez, Courtois, Cavani, Matic, etc. The money is still endless.Use this money to give each of the 55000 Manchester United season ticket holders a Chevrolet Spark, and there will be 1.7 million left over - such a large sum of money, which was used by Glazer to pay off debts.

It can be said that Ji Dong found helplessly that although the coaches and players can determine the team's results, the root is still at the top of the club, just like Qin and Zhao during the Warring States period. It can be said that Zhao's army is well trained. In terms of individual combat ability, Zhao's soldiers are no worse than Qin's.In the battle between Qin and Zhao, Zhao has more defeats than victories. The reason is not that the soldiers did not die or the generals did not work hard, but that there was a problem in the temple.

Qin's way to win. The reason why my Great Qin was able to become stronger through more and more battles is not all because of the soldiers' hard work, but also because of the good strategy on the temple.Our Great Qin has always been unable to win on the battlefield, so we put the battlefield on the temple of the enemy country to buy the powerful ministers and crafty officials of the enemy country and use them to achieve the purpose of replacing or even killing the good generals of the enemy country.It is precisely because of this that the Qin State decided the world in the first battle of Changping. "

After the rise of the Qin State, the rule of embarking on the road to war is that although the Qin State is called by the princes as a tyrannical Qin tiger and wolf, it is considered invincible, but Qin's war road is not smooth.Among the three famous generals of the Zhao State, except for Zhao She who had not suffered from the Qin State's counter-intrigue, Lian Po and Li Mu lost their military power because of the counter-intrigue.

So an excellent management is the master who determines the true destiny of the team!
 Now many people are blaming the professor, but the root cause is the club's senior management. How can the club develop and become stronger if there are problems in the temple!
  
 
(End of this chapter)


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