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Now, Daenerys Entertainment is breaking this pattern, achieving ahead of schedule what Simon remembers as a feat that Disney was able to achieve many years later, and occupying a large share of the box office list every year.

The upcoming "Toy Story" does not expect the box office of the "Batman" series. As long as it can reach the box office level in Simon's memory, Daenerys Entertainment's layout in 3D animation movies will be initially completed.

In the original time and space, because of the huge sales of "Toy Story", Pixar went from a valuation of 5000 million US dollars before the film was released to 10 billion US dollars after the IPO, a full twenty-fold increase.

However, what Pixar signed at that time was only an 'OEM' agreement, and the majority of the profits of the "Toy Story" series were still taken by Disney.

This time, Pixar has become a complete whole directly for Daenerys Entertainment.

The "Toy Story" in memory not only means that the global box office is close to 3 million U.S. dollars, but also, according to Disney's subsequent statistics, only the first two "Toy Story" series brought peripheral revenues of 90 billion U.S. dollars. $45 billion.

Therefore, as long as "Toy Story" can achieve the success of the original time and space, as part of Daenerys Entertainment, the market value gain brought by this animation studio to Daenerys Entertainment Group itself is not only 10 billion Dollar.

As the head of Daenerys' entertainment and consumer products department, Nancy Brill proposed early on the plan to prepare for the film's surroundings from the beginning of the project.

This is certainly the case with Toy Story.

For this 11D animation film that will be released on November 22, Daenerys Entertainment not only made a publicity budget of 3 million US dollars, but also spared no effort in the early layout of the project's peripheral products.

It is estimated that before the film is released, the distribution scale of "Toy Story" peripheral toy products will reach 2 million US dollars.

It can be said that this is also a gamble.

Counting the film's production budget of 3500 million US dollars, the total cost of production and publicity of this project alone reached 5500 million US dollars. Once the project fails, the potential losses to Daenerys Entertainment will be more than that.

Relying on the brand and word-of-mouth that Daenerys Entertainment has operated in recent years, the peripheral manufacturers that cooperated with the company completed this large-scale peripheral distribution ahead of schedule.

If "Toy Story" fails at the box office, a large group of peripheral manufacturers may suffer losses.

Word of mouth is broken, and it will naturally become very difficult to rebuild.

Of course, if the plan is successful, the benefits will definitely be huge.

The period when the audience has the strongest desire to buy peripheral products is often a few weeks after a movie is released. If the distribution is completed in advance, it is natural to make a lot of money by virtue of the most popular period after the film is released.

Daenerys Studios.

The time is already May 11.

"Scream 10", which started painting on October 25, just ended its third week of screening yesterday.

After the box office of $3713 million in the first week, the box office of this youth horror film fell by 53% in the second week, leaving only $1756 million in the box office in the second week.

11月8日到11月14日的上映第三周，《惊声尖叫3》的票房跌幅收窄到32%，再收1193万美元。

Within three weeks of its opening, the cumulative box office of "Scream 3" reached 6662 million US dollars.

According to the box office data of nearly 2000 million US dollars in the third week, the film is expected to earn another 8000 million US dollars in the box office in the next few weeks. The total box office in North America is as expected, about 9000 million to [-] million US dollars. .

Inside the office LOFT on the second floor of the cinema.

Simon and the Marvel Animation team have just finished watching the 2D animated film "Spider-Man", which was approved last year.

Because it does not plan to be distributed in theaters, the production specification of this animated film is naturally much lower than that of the big-screen 2D animation, and the production budget is only 1200 million US dollars.

Still, Simon was very pleased with the final 91-minute animated film.

Accompanying Stan Lee and other Marvel executives who came from the east coast, as well as Nancy Brill and other executives, watched the sample and discussed the film's publicity strategy. It was already noon.

The animated film about the origin of "Spider-Man" is planned to be released during Easter next year.

After watching the samples with Simon, Nancy Brill agreed that Blockbuster would directly purchase the first batch of 30 video tapes, and if the sales were good, it would naturally add more quickly.

Although it is impossible to buy the entire Blockbuster, the advantages brought to Daenerys Entertainment's film business by firmly controlling the largest video chain company in North America or the world are immeasurable.

You know, the sales scale of the North American video tape industry is exactly twice the total box office revenue in North America.

In this peripheral industry, which is twice the box office revenue, Blockbuster has already occupied more than 30% of the market share, and it is expected to hit 50% of the market share in the future.

Therefore, with such a strong retail channel, it is not surprising that in the past two years, the videotape sales of films produced by Daenerys Entertainment have significantly exceeded the box office films of other studios at the same level.

In order to prevent the subsidiaries from relying on the resources of the parent company to stagnate, Simon actually doesn't like this kind of 'internal digestion'.

For the films of various studios, giving equal channel resources according to the quality of the film itself is the long-term solution.

However, since it is a subsidiary of Daenerys Entertainment, resource inclination is unavoidable.

Simon has personally seen some Blockbuster chain stores in Los Angeles in private, and the most conspicuous positions on the store shelves, the films produced by Daenerys Entertainment obviously account for a large proportion.

Fortunately, in recent years, the films produced by Daenerys Entertainment itself, whether they are literary and artistic award-winning films or commercial blockbusters, are of good quality, so this resource inclination has not caused much negative impact.

Otherwise, if the most conspicuous shelves of a video chain are full of bad movies, but the movies consumers want are "hidden" elsewhere, the result is simply unimaginable.

I mentioned this matter to Nancy Brill, and the executive of the little girl said that he was very measured about it, and then made a special explanatory written document. Simon saw that it was still attached to Daenerys The statistics made by the Daenerys analysis company under the entertainment company no longer worry about this matter.

Everyone had lunch together in the restaurant on the second floor of the studio, and Simon and Nancy came to the office area of ​​the consumer goods department in the [-]rd office LOFT.

"These are the final batch of toys for "Toy Story". There are 37 types in total. From this weekend, these toys will be distributed to retail channels in North America. Boss, do you think there is anything else that needs to be added?"

In a conference room in the office area, following Nancy's explanation, Simon stepped forward to play with a bunch of "Toy Story" peripherals that filled the conference table.

Naturally, Simon already knew about the relevant plans.

The $2 million worth of toys that are about to be distributed are only part of the "Toy Story" peripheral plan.

Daenerys Entertainment has also signed an agreement of intent with McDonald's and other merchants. As long as "Toy Story" can achieve a good box office success, companies such as McDonald's will also launch corresponding brand licensing products.

After playing for a while, and chatting with Nancy about some details, Simon finally smiled and said: "At least, even if "Toy Story" doesn't sell well, there should be children who like these toys."

Nancy Brill was also playing with a Buzz Lightyear in her hand, and said: "Yeah, otherwise, those merchants would not be likely to take such a risk. However, Boss, you think so so that I a little worried."

Simon smiled, pointed to a pile of toys on the conference table and said, "Pack all of these up, and I'll take them back for my son to keep."

Nancy also smiled when she heard Simon suddenly mentioning this, and said, "You named your son Melbourne?"

"Yeah, how do you feel?"

"It's far worse than Daenerys, Melisandre, Ygritte and Cersei."

"It's a boy."

Nancy asked curiously, "What if it's a girl?"

"Seattle."

Nancy wondered: "Huh?"

Simon said: "If it's a girl, it's called Seattle."

"Will it still be called Los Angeles in the future?"

Simon shook his head and said, "Los Angeles is two words, and I don't like this name."

Nancy rolled her eyes and said, "When your child grows up and finds out that his name is so special, he will be very grateful to you as a father."

"Of course, and you're wrong. When Melbourne grows up, he will definitely find a lot of 'companions' named Melbourne around him."

"why?"

"Because it's the name Simon Westeros gave his own child, and no one else in the world can be Simon Westeros, and they tend to expect their children to be as good as Simon Westeros' children Fortunately, therefore, the name Melbourne will definitely catch on."

Nancy turned her head sideways and said, "Boss, you are so arrogant."

"You probably don't think so in your heart. Besides, you look pretty when you tilt your head."

Nancy straightened her neck immediately, with a little vigilance on her expression.

Simon smiled and said, "Don't worry, it was a real compliment just now, and I didn't mean to flirt with you. I never flirt with women who don't want to get close to me."

"Boss, it's time for you to go to work."

"Of course," Simon nodded, pointed to the toys on the table, and said, "Don't forget to pack."

Staring at Simon and turning to leave the conference room, Nancy couldn't help but patted her chest and murmured in a low voice, "Dangerous guy."

Suddenly, I remembered that there were still things I hadn't discussed with my boss.

Regarding Blockbuster, Simon talked about Blockbuster's network transformation at the beginning.

With the rapid increase in the number of Internet users in the United States, Nancy, who originally felt that Simon's idea was not realistic, could not help but think that she could start to make some arrangements for it.

Well, there is no rush for this matter.

Moreover, she also has enough authority to arrange things by herself, so she doesn't need to discuss everything with him.

Simon's decentralization attitude has always made her very satisfied.

Chapter 451 Thanksgiving Schedule (Revised)

Thanksgiving this year is November 11.

With the end of the third week of screenings of "Scream 3", on November 11th, the week before the Thanksgiving schedule, the first heavyweight film to be registered in North American theaters is "The Last Movie" produced by Warner Bros. Pictures. Boy Scouts.

Tony Scott's action-comedy starring Bruce Willis follows a down-on-his-luck private eye who becomes involved in a football betting case.

Bruce Willis's "Ultimate Condor", which had a production budget of $6500 million in the summer, failed miserably at the box office. The current "The Last Boy Scout" is a black-and-white film with two male protagonists similar to "Lethal Weapon". It also reached the upper-middle level of 3000 million US dollars, so it is very important for Willis to maintain his coffee position.

However, after "The Last Boy Scout" opened with a screen size of 1823 pieces, the reputation of the film critics in the media was not satisfactory, with an overall score of only 4.6, which was not even a pass.

From November 11th to November 15st, it basically occupied a blank period of one week. "The Last Boy Scout" opened for seven days in the first seven days, and the cumulative box office was only 11 million US dollars.

In the original timeline, after Bruce Willis became famous in one fell swoop by relying on the "Die Hard" series, he suffered a lot of bad luck, starred in a series of films that failed at the box office, and his career gradually fell to the bottom.

Things turned around in 1994, "Pulp Fiction" was born, and Bruce Willis relied on the role of the unlucky boxer to once again squeeze into the ranks of movies with a box office of over [-] million.

After "Pulp Fiction", Bruce Willis' acting career seemed to be re-blessed, and in the following years he starred in blockbuster films such as "The Sixth Sense of Spirituality" and "The End of the World", and returned to the ranks of first-line superstars.

Simon has already filmed "Pulp Fiction" and "The Sixth Sense" in advance. This time, I don't know if there will be a project to help Willis save the scene.

Speaking of which, the couple Bruce Willis and Demi Moore, with the completely different box office situation of the two summer films "The Ultimate Condor" and "A Few Good Men", coupled with the "Last Boy Scout" The box office failed, and the coffee position was completely reversed.

Of course, many things are uncertain about what happens next.

After fulfilling the two film contracts signed with Daenerys Entertainment, because of salary issues, she gave up the "Pleasure Deal", which is also expected to be a big hit at the box office, and also rejected the invitation of the spokesperson of Van Cleef & Arpels. Demi Moore is completely with Daenerys Entertainment cut ties.

Hollywood's first-line actresses have always been a surplus compared to the same class of male stars. The two parties parted ways. Simon will definitely not give this actress much resources. It is hard to say whether Demi Moore will go to her original time. The old way of declining online.

On November 11, the Thanksgiving schedule officially arrived.

In addition to the other three independent films that started on a very small scale, there are a total of two heavyweight new films this week. Paramount Pictures' adaptation of the film "The Addams Family" based on comics and TV series has a screen size of 2411 yuan. Dan Neris Entertainment's long-prepared "Toy Story" has a screen size of 2686 yuan.

The "Addams Family" comics have been serialized in the "New York Times" since 1932. After being made into a TV series in the 60s, it has also flourished for a long time, so it has a very deep foundation of popularity.

Although the word-of-mouth of media film critics can barely be regarded as a pass, but because of the wide popularity of this IP, many people choose to buy tickets to watch the movie.

In comparison, the disadvantages of "Toy Story" are somewhat obvious.

The first big-screen 3D animated movie, this gimmick may attract many people.However, in the traditional concept of most people, animated movies are for children to watch after all.

Disney's traditional 2D animation movies are positioned in this way.

After Daenerys Entertainment's internal executives watched "Toy Story", most people gave this 3D animation movie a very positive evaluation. However, for Simon's promotion of "Toy Story" as a traditional blockbuster movie hair is very disagree.

The opening scale of 2686 screens is considered a waste.

Traditional 2D animation films generally follow a long-term screening strategy, targeting children and derived family audiences. The usual opening screen size is around 1000 yuan.

With the opening of "Toy Story", the development of things is obviously beyond the expectations of the entire Hollywood.

The first is word of mouth.

Compared with "The Addams Family", which just barely passed, "Toy Story" received overwhelming praise, and none of the dozens of mainstream media outlets counted by Daenerys Entertainment's distribution department gave negative comments.In other words, this very alternative 3D animation movie in this era has almost achieved a perfect score of 10 points.

"Hollywood Reporter" commented "Toy Story" without hesitation as "an epoch-making masterpiece that is visually shocking and full of creativity".

Even with the expansion of the scope of film review media, although some different voices will inevitably appear, it is conceivable that the comprehensive media score of "Toy Story" is destined to remain above 9.5 points.

Even "Batman: Begins" two years ago has never received such overwhelming media praise.

Unlike the original "Toy Story", which was produced by Pixar, it is not Disney's "son" after all. The current "Toy Story" is completely Daenerys Entertainment's work.

Therefore, the new version of "Toy Story" surpasses the original version in terms of marketing efforts and scale.

Coupled with the phenomenon-level excellent media reputation, driven by curiosity, audiences of all ages bought tickets to enter the theater one after another. This also allowed "Toy Story" to quickly break through the limitation that animated movies are only for children.

Just three days after the filming started, "Toy Story" easily won a box office of 2686 million US dollars relying on 3106 screens, and successfully achieved an average of over [-] per movie theater.

This time, the first three days of the first weekend all exceeded 3, which is obviously very different from the previous Halloween "Scream [-]" which opened for three days.

"Scream 3" was able to exceed 50 in the three days of its opening, mainly due to the accumulation of popularity of the first two films and the continuous viewing inertia of the audience. The film saw a box office drop of more than [-]% in the second week.

Now, "Toy Story" has won a box office of 3106 million U.S. dollars in the first three days of the weekend. Relying on the film's almost perfect film critics' reputation and increasing topicality, this 3D animated film will definitely not appear in the second week of its release. 3" such a decline.

In the close attention of the entire Hollywood, the seven days from November 11 to November 22 flew by.