Gained full-level strength at the beginning, beating Ronaldo and Messi

Lin Rui had eaten in the dining hall and returned to the dormitory, ready to take a break before continuing his morning training.

Just then, his cell phone rang.

I picked up the phone and looked at it, but it was Mendes.

Press the answer button, and Mendez's excited voice rang from the phone.

"Lin! Did you read this morning's newspaper? You are famous, famous! Ha ha! I'm so happy!

Mendez's voice revealed excitement in his heart.

This made Lin Rui also a little inexplicable.

"Jorge, what happened? Make you so happy?

"Didn't you read the newspaper?" Oh, then I suggest you hurry up and read today's sports newspaper. You look first, I'll call in ten minutes.

Mendez said and hung up directly.

Listening to the busy beep sound on the phone, Lin Rui was confused.

But since the other party let himself read the newspaper, it must be something about himself in the newspaper.

So he left the dormitory and grabbed a copy of Marca on the newsstand in the hall on the first floor.

Having lived in Madrid for so long, plus he had studied Spanish before coming to Spain, he had no problem reading Spanish newspapers.

When he read the newspaper stories about him, he immediately understood why Mendes was so excited.

This newspaper blew him a little evil, and even he couldn't help but blush a little when he read it.

But it is this kind of touting that will surely make his name known to the public in a short time.

In other words, he only played half of La Liga, and he was immediately on fire.

This made Lin Rui not know whether to cry or laugh.

At this time, Mendez's phone called again.

"Lin, have you finished reading the newspaper? How does it feel?

"I feel that what the newspapers say is exaggerated, I still have a lot to be desired, yesterday's game to score three goals, mainly because the opponent is not familiar with me, plus some luck in it. Now that the newspaper is reporting this, I don't know if it will affect me in the future.

Lin Rui was still very calm.

"Lin, I'm glad you can think so, it shows that you are not carried away by these false names. This is a prerequisite for a player to be successful. But I think this time it was a very good thing for you. If we do it right, your fame will rise quickly, and your worth will rise with it.

"It was my plan that it would be nice that you could achieve that with a season's performance, but I didn't expect that you might be able to achieve it with just one game. This has to be said to be something worth celebrating. The

more Mendes spoke, the more excited he became, as if he had seen a large number of bills rushing towards his arms.

When he saw the newspaper about Lin Rui this morning, he was excited, and he had already begun to plan some plans in his mind.

He really didn't expect that Lin Rui's performance was countless times better than the best result he expected.

He felt like he had really picked up a treasure.

"Jorge, what are your plans?"

Lin Rui was very curious.

"To put it bluntly, it is to package you, make you a pleasing character, and then through the creation of various media, constantly strengthen your persona and win the trust of fans." Eventually make you a symbol in the hearts of a fan. In the future, as long as others mention you, they will be able to remember your characteristics.

Lin Rui listened dumbfounded, he was really not good at these business things.

"Let's take an example." Mendez sensed Lin Rui's confusion and decided to give an example.

"For example, when you think of Messi, what comes to mind? Is it that he is low-key and restrained, superb in football, and values his family?

"What about Ronaldo? Is it a flamboyant, diligent and self-disciplined personality? "

There are other famous stars, such as Ronaldo's alien, Barty's loyalty and iron-blooded, Baggio's elegance, David Beckham's handsomeness and free kicks, Ronaldo's agility, Drogba's three bars, forehead... Forget about this, we forget about him.

"In short, all these stars have their own personalities, and of course their personalities must be based on their characteristics." But would you remember it if it weren't for the media's tireless efforts to reinforce these characteristics in your ears every day?

"And what I'm going to do for you now is something like this."

After listening to Mendes' plan, Lin Rui finally understood what the other party wanted to say.

To put it bluntly, it is to package yourself as a player with distinctive characteristics and set yourself up.

This may be more conducive to the promotion of players.

For this operation, Lin Rui did not care too much.

"Jorge, I think a professional player should still focus on his performance on the field and speak with strength. As for those off-site means, it's almost enough, after all, there is no strength, everything is for nothing. Hearing

Lin Rui's words, Mendes had a different opinion.

"Lin, I think you have to change this thinking, of course, I'm not saying that strength is not important, strength is of course important, this is the basis of everything. However, it is not enough to have strength without good publicity and marketing.

"For example, in the 2010 Ballon d'Or, why did Sneijder, who won Serie A, Champions League and World Cup runner-up, lose to Messi, who only won one La Liga?"

"It's not because Messi's personal influence is greater than Sneijder's."

"In cases where performance is similar or even worse, the size of personal influence can make up for these gaps."

"And that's why I'm willing to put in the effort to build a personal influence for you." You can't just train and compete, you also have to think about how to maximize your fame.

"You have to remember that professional football is a business activity. Of course, players need to have the support of strength, but strength alone is not enough, must be combined with some commercial promotion, personal IP building and other off-field operations. "

Only then can you become a real top star."

Mendes talked eloquently and explained some of his ideas to Lin Rui.

This also inspired Lin Rui.

He used to feel that in competitive sports, strength is basically everything, and everything else can only play the icing on the cake.

Now that Mendes has mentioned such a point, he can easily figure it out.

Strength is important, but packaging publicity is not dispensable.

Those familiar stars, compared to those ordinary players, their strength may be higher, but they have not opened an absolute gap.

When it comes to individual strength, it's really hard for a star to win more than two ordinary players in a one-on-two.

But when it comes to personal influence and the most realistic income, the gap between a superstar and an ordinary player is not one or two times the gap, it is ten times a hundred times the gap.

And the reason why there is such an exaggerated gap is actually the influence of off-field factors.

Thinking of this, Lin Rui no longer resisted Mendes' promotion plan.

Still, he reminded.

"Okay, I basically agree with your plan, but there is a prerequisite for this, that is, it does not affect my normal training and competition."

“OK！ No problem! I'm not going to do that kind of thing that kills chickens for eggs. Mendez assured.