Forcing Me to Be Reborn?!

"What a pretentious writer you are pretending to be!"

Outside the blind box shop, Jiang Wanzhou looked at the words on the greeting card and unexpectedly said something identical to what Cheng Zhu had heard in his previous life.

This left Cheng Zhu amused and baffled, thinking to himself: "No wonder we're childhood friends."

But what he didn't know was, standing in front of the flower basket, Jiang Wanzhou solemnly put the card into his own pocket.

On the phone, Cheng Zhu didn't forget to show some concern, saying: "Did you place MOLLY in the most prominent spot?"

"Yeah, actually most of the stock in the store now is from those two IPs." Jiang Wanzhou replied.

Earlier, Cheng Zhu had asked him to research domestic and international markets and to understand various IPs as well as outstanding designers from home and abroad.

After returning, Jiang Wanzhou gave him a list, marking these as having considerable potential.

Amidst the list was the MOLLY designed by the famous Hong Kong designer Wang Xinming, written at the top tier by Jiang Wanzhou!

At that moment, Cheng Zhu inwardly gasped.

"Whoa! What kind of innate toy genius are you?" he thought.

No wonder you managed to make a name for yourself even when entering the highly competitive toy market in your past life.

As someone reborn, Cheng Zhu was aware of the rise of Wang Ning, the founder of Pop Mart.

At the start, when Wang Ning was running Pop Mart, it wasn't positioned as a blind box shop at all.

The shop back then was more like a department store, selling various trendy toys and sundries.

His goal was to become the Watsons of the toy world.

He had invested all his assets from the beginning, but it took several years for the business to get on track.

In 2015, during the year-end review, the Pop Mart team discovered in their accounts that a trendy toy named Sonny Angel sold particularly well, contributing over 30 million in sales.

Wang Ning, with his sharp instincts, smelled a business opportunity.

He began to focus more on this trendy toy brand from Japan that was founded in 2004.

During this process, he also started paying attention to artist toys.

The development of artist toys is closely related to economic development.

The more developed the economy, the better the market for these toys.

Like the globally popular Bearbrick, such products should be familiar to many.

They are sold at high prices!

And as the domestic economy continues to improve, and as there is a market gap in this area, young people's spending power has begun to noticeably increase year by year, making Wang Ning decide to transform!

"To hell with running a department store, focus solely on trendy toys!"

So, in 2016, he asked on Weibo what his fans liked besides Sonny Angel?

In the comments section, a name frequently appeared—Molly!

Wang Ning's execution capability was strong too; he immediately went to Hong Kong to the studio of designer Wang Xinming to cooperate with him.

Then, Pop Mart, with the help of the pouty, willful girl figurine Molly, started to soar, building a billion-dollar empire!

Personally, Cheng Zhu couldn't really appreciate Molly, and he didn't find Bearbrick attractive either.

He had bought some of Pop Mart's blind boxes, but they were all collaborations with other IPs.

However, to each their own, live and let live.

Molly had already been beloved by many even before capital operations, so much so that Wang Ning immediately went to Hong Kong to find Wang Xinming, certainly having its unique appeal.

This also indirectly shows that Jiang Wanzhou is undoubtedly more suited to thrive in this industry than Cheng Zhu!

"Wang Ning went to cooperate with Molly based on netizen recommendations."

"Jiang Wanzhou relied on his own aesthetics and market instincts to see it as profitable."

As for whether Bo Te can replicate the success of Pop Mart to create a trendy toy billion-dollar empire, that indeed remains unknown.

But Cheng Zhu knew very well that getting in early during the boom is extremely important.

And the explosive period of trendy toys is actually just in these few years!

Now, there were only 10 minutes left until the auspicious opening time.

Shen Qingning, who managed to take some time out from her busy schedule, also came to Star City.

[A National Flyer·Shen Minglang] had gone on another business trip and wouldn't be back until next week.

Jiang Wanzhou then told Cheng Zhu: "I gotta hang up, need to go take a group photo."

"Then remember to Photoshop me in," Cheng Zhu jokingly teased.

"Sure, I'll Photoshop your head at my feet." Jiang Wanzhou cursed jokingly.

...

...

Shanghai, Peninsula Hotel.

After calling Jiang Wanzhou, Cheng Zhu needed to take a trip to Eleme.

Previously, he had suggested to Zhang Xuhao to develop a "Foodie Bean" feature, and they immediately executed it.

Now that the feature is fully developed, Cheng Zhu was invited over to take a look and offer suggestions.

Zhang Xuhao felt that Cheng Zhu's Foodie Bean idea was excellent and would definitely enhance user stickiness!

Users can earn different amounts of Foodie Beans by placing orders on the platform or completing tasks.

Foodie Beans can be exchanged for cash red envelopes and more.

Currently, in the crucial phase of the food delivery war, launching the Foodie Bean feature at this time is undoubtedly a powerful move!

Of course, competitors will surely copy this sort of thing.

Eleme has Foodie Beans, while Meituan offers Millets.

But even if they want to copy, it will take time.

For Eleme, maintaining its advantage now could very well be key in determining the future battle.

—A golden opportunity indeed!

When Cheng Zhu arrived at the Eleme headquarters, he felt the feature was quite well done, with no issues found.

After a short fifteen-minute meeting, Zhang Xuhao pulled him into the office.