Chapter 575: The Code of Conduct of a Live-In Son-in-Law (Part 2)
If the data such as completion rate, number of plays, likes, and comments are good, the video will be thrown from a small traffic pool into a middle traffic pool, and finally into a large traffic pool.
This was not new later on.
But back in 2015, Zhu Youwei still felt something indescribable.
"It seems that even the initial small traffic pool is relatively large compared to other platforms!" he thought.
"Moreover, if this is the case, it seems like as long as the video is high-quality enough, it can go viral even without a fan base?" Zhu Youwei thought.
On other social media platforms, you rarely find accounts with very few followers having videos with a very high number of likes.
However, after pondering for a while, Zhu Youwei discovered that this phenomenon could occur on [Youuqu]!
Since the active user base is not large enough now, those blockbuster videos with sky-high likes are not visible yet.
Thus, this was just a speculation of his.
As of now, [Kuai Shou] has already gained some momentum.
Zhu Youwei also studied [Kuai Shou] and considered whether to join it.
Latterly, he felt that its overall style was somewhat misaligned with his company's positioning and ultimately chose to give it up.
However, comparatively, he felt [Kuai Shou] focused more on promoting people, while [Youuqu] emphasized promoting high-quality videos.
As for [Paipai], which was recently pulled off for reevaluation, he had also considered joining earlier.
The style of [Paipai] follows a looks-based route, doing quite well with filters and effects.
But it inexplicably went into reevaluation, making him feel baffled.
"Is this platform so unstable?"
"Wouldn't all the investments go down the drain by then?" Zhu Youwei felt somewhat relieved.
Until later when [Youuqu] was launched, Zhu felt that his previous wait-and-see was indeed very wise!
"How can a music short video platform do such awesome filters and effects!" Zhu Youwei was astonished.
The beauty influencers at Ancient Mountain Culture were also shocked!
This beauty effect not only worked well, but it was also very natural, with particularly complete functions.
Previously, they had recorded a batch of videos for [Youuqu] ahead of time, but the effects weren't as good, and there weren't as many types of filters.
As the top influencer company in Hang City, Ancient Mountain Culture stood out nationwide.
Cheng Zhu must have promised a lot of benefits to thank him for his strong support.
For example, as of now, only Ancient Mountain Culture's account will show [MCN: Ancient Mountain Culture] on personal homepage.
Cheng Zhu intended to develop this company into something as renowned as Wuyou Media on TikTok.
...
...
Time passed, another week went by.
The time reached the end of August, and summer vacation was about to end.
[Youuqu]'s downloads finally surpassed 1 million today.
This may seem like an inconspicuous number, but for many apps in the Cold Start stage, it was definitely a great success!
You need to know that [Youuqu], apart from the regular promotion on the day of launch and before launch, had been very laid-back subsequently.
Under such circumstances, breaking through a million downloads within half a month, Cheng Zhu felt the efforts of these influencers were truly significant...
After all, he invited a batch of influencers to join; these people only shot videos but would not promote and direct traffic to [Youuqu] on Weibo or other platforms.
But influencers were different.
They found that short videos had their advantages, which was leaving the audience wanting more.
The audience, after watching, would feel like it was too short, not enough.
What if they were told at this moment that there is an enhanced version of the same video?
As long as you enter the fan group, there's another version you can watch!
The enthusiastic fans were rushing in!
Therefore, they were quite willing to promote [Youuqu].
Some people, after downloading, were directly retained and became active users of the platform.
According to Cheng Zhu's current plan, he intended to leave about three months for [Youuqu] as a 'Hibernate Period'.
Compared to TikTok's half-year-long hibernation, he took advantage of the Reborn's advantages to cut it by half.
During these three months, the focus would be on product polishing, user experience optimization, performance enhancement, and market integration.
"Improve video clarity and texture, optimize video loading and playback smoothness, develop more filters, stickers, etc....."
With a download volume of one million, and such a base of 'experimental users', it was completely sufficient.
And three months later, Cheng Zhu would launch the promotional phase of [Youuqu].
The years 2016 and 2017 would be very crucial, and he planned to seize them well.
In the afternoon, Cheng Zhu had just finished a meeting when he received a call from Zhang Tao.
Taozi first exchanged some pleasantries and showed concern about the development of [Youuqu].
"Cheng Zhu, how is [Youuqu] doing now? Let me tell you, many people in the investment circle are watching. If you can dazzle in the early stage, it's just the right opportunity to ignite the venture capital circle!" Zhang Tao reminded him.
He actually had been quietly following [Youuqu].
Then he was surprised to find that Cheng Zhu didn't spend money on advertising.
Apart from shouting a few slogans at the beginning, it relied on users to spread by word of mouth.
If it were a normal platform operating this way, Zhang Tao thought it would also be normal.
"Steady and secure, I would choose this way too."
However, the problem was that after rumors about him and Bao Fan spread, the investment circle was focusing on his project!
Although the public opinion was not particularly favorable, everyone thought Cheng Zhu was: young and speaking arrogantly.