Forcing Me to Be Reborn?!

The promotional work for [Youuqu] has been ongoing for nearly half a month.

Cheng Zhu hasn't allocated too much for publicity expenses, nor does he intend to heavily invest in promotion in the early stages.

But some basic promotion work still needs to be done.

The most important aspect is his personal Weibo.

After self-exposing as a QQ tycoon, this rascal began intentionally managing his personal Weibo.

The reason is simple: he has enough traffic on him!

No way around it, Cheng Zhu carries too many gimmicks.

His rise to success is simply legendary.

It even has a touch of drama.

Of course, his height over six feet and handsome looks are the ultimate weapons.

In the entrepreneurial circle, he's sweeping through!

Moreover, there's the spontaneous arrival of CP fans...

Weibo has always been willing to give Cheng Zhu traffic, not limiting him.

The reason is simple: a social platform always needs to be diverse.

Entrepreneurs like him who are "internet celebrities" are scarce resources for social platforms.

In the early years, many top-notch entrepreneurs were active on Weibo.

And their comments were somewhat reckless too.

If they wanted to flame someone, they would; if they wanted to argue, they did. It was rare to see sarcastic undertones; they just cursed directly.

Many people thought big shots wouldn't act like this, but little did they know big shots are human too.

But in recent years, the "rules" on Weibo have become increasingly numerous.

Both business tycoons and entertainment stars speak less freely than they used to.

The more you say, the more mistakes you make, and it's easy to be criticized.

This has made public figures' comments on Weibo increasingly official, and a lot less interesting.

Those big-shot entrepreneurs' Weibo accounts are either managed by their teams or becoming lukewarm.

Cheng Zhu's appearance actually fills this gap perfectly!

His followers grow at a rapid pace, comparable to a trending drama's star.

More importantly, his fan engagement is high, and the gender ratio is fairly balanced.

On Weibo, female engagement is generally higher than male.

They love to like and comment more.

But Cheng Zhu's case is different; he attracts male fans.

Male users: Rich handsome guy, none of my business.

What? You say he's a college student, made his fortune selling QQ underwear after high school!

Interesting! Hit that follow button hard!

But Weibo may not have anticipated that Cheng Zhu was intentionally managing his personal Weibo account purely to drive traffic for [Youuqu]'s launch!

What's even more frustrating is that Weibo itself is also into short videos, like [Miao Pai] and [Meipai], and both are doing decently.

Weibo: Oh, dirty business war is hitting my internal operations, huh!

Official Weibo accounts like Youu Tea and Persistent Visit also surely promoted [Youuqu].

One is an influencer-driven tea brand, often running events on Weibo, with a batch of active users.

The other, let's not even mention it, is a hub for pervs, with a bunch of old sleazes rooted there, and many net stars actively interacting, hard for the popularity to drop.

The funniest part is, after the official Weibo account for Persistent Visit promoted the boss's app, this bunch of old sleazes started commenting in a very disciplined manner, and their formats were incredibly uniform.

"Persistent Visit!"

"Persistent Visit!"

...

...

In Hang City, inside the office building where Youu Tea's headquarters is located.

This big boss Cheng Zhu hasn't come to the company for several days.

Now, the employees at Youu Tea are also quite aware that nearly all matters within the company are decided by that top beauty shareholder.

Employees at the headquarters, especially the female ones, sometimes feel like scenes from a romance novel or idol drama coming to life.

Those who have worked know that the domineering CEO or beauty CEO is almost never seen in reality!

Everyone can recall what kind of temperament their boss has.

But Youu Tea is different; both are peak level appearances.

To many female employees, it's a delight to feel the impact of beauty while working and also indulge in CP craziness!

At this moment, it's lunchtime.

Some employees bring their own lunch from home, keep it in a thermo container, and eat in the company's dining area.

Some employees who don't bring lunch go to the restaurant downstairs.

Hang City's subsidies for takeout are significant, making ordering takeout very cost-effective now.

A group of employees from Youu Tea gathered together, many knowing that the big boss's [Youuqu] would launch today.

Hence, it became a topic everyone enjoyed discussing.

An employee named Wang Fangyun suddenly exclaimed after opening Weibo, "Ah! Look, the boss lady is promoting for the boss!"

She picked up her phone to show her colleagues around her.

Shen Qingning had promoted [Youuqu] on Weibo, and while her words were official, she used quite a few exclamation marks.

Inside Youu Tea's headquarters, at some unknown point, a little habit developed: addressing him as Mr. Shen face-to-face, calling him boss lady behind his back.

Like the CP fans online, they firmly believe: [Match Couple] is real!

Absolutely mind-blowing!

Ever since Shen Qingning shot to fame at the Zhou Jielun concert, her personal Weibo was obviously dug up by netizens, and while her follower count doesn't increase as fast as Cheng Zhu's, she still has many fans.

However, she's not maintaining her personal account; most of the content is just retweets of the Youu Tea official account.

Official, boring, yet inexplicably fitting her cool and aloof image and high-cold persona in the minds of netizens.

Before the concert incident, Ningning's Weibo still had a small amount of content.

But after her personal account was dug up, she locked all that content.

As a result, her Weibo is left with just a pile of retweets.

Coincidentally, CP fans, much like BL fans, are among the most active groups online.

So, even if it's just some retweeted content, the comment section under it is usually buzzing with activity.

Many who follow her Weibo are jesting: "The first genuine non-retweeted content won't be the official announcement of the two together across the internet, would it?"

There are many similar comments, and these CP fans are talking themselves into believing it!

Well, now you've got the first genuine Weibo post you wanted to see appearing just like that.

Though it's not quite their imagined full net announcement, it concerns Cheng Zhu enough for them to find their moments of delight within.

"I'm dying from the sweetness!"

"Haha, the boss lady came to support hubby's business!"

"Sigh, with you all doing this, I have to download Youuqu now."

"It's not that I want to be a shipper, but her Weibo seriously only has content related to Cheng Zhu, if not Youu Tea then it's Youuqu, not a speck of personal content!"

"If Match Couple is fake, then what is real!"

Inside Youu Tea headquarters, Shen Qingning's personal office.

The leggy was sitting in her chair, her unbelievably long legs perfectly together, hands holding a phone, brushing through her Weibo comments with a helpless expression.

She actually predicted such a scene might occur before posting that Weibo.

Just didn't expect the reaction to be even more intense than she imagined!

She never understood what those celebrity CP fans exactly thought before.

Now that it's happening to her, she still can't comprehend how they derive joy from it.

But... she reads all the comments.

——Not a single one missed!

...

...

The Emperor of Desire's new venture is now online, and the underground net celebs naturally heed his call, launching full force!

As to them, they make their living off various social platforms anyway.

Joining a new platform can't possibly be a loss.

The one who single-handedly fired up the Persistent Visit unmanned vending store, Chitu, immediately downloaded Youuqu.

As soon as she opened this short video app, she saw its brand slogan: "Youuqu, Record a Fun Life."

Undoubtedly, Cheng Zhu intends to let TikTok live in Youuqu's shadow...

Before the app's official launch, a batch of videos had already been prepared internally, so users would have something to watch as soon as they download it.

Chitu was astonished to discover that this short video app is rather peculiar.

A normal video app would have a bunch of videos laid out, and you click on the one you're interested in.

But Youuqu is different; you can only swipe down or swipe back up.

Normally speaking, this kind of mode isn't really "user-friendly."

But unwittingly, the short videos on Youuqu are really damn short!

"Why are they so tiny!" Chitu was shocked.

Nowadays, so-called short videos are only short compared to regular videos.

But not here at Youuqu; they focus on 15-second short videos.

Cheng Zhu knows very well, when Headline planned to launch TikTok back in 2016, the project team reviewed over 100 short video products on the market and noticed two key deficiencies:

No 15-second videos;

Lack of exclusive products for young people born after '95 from first and second-tier cities.

Thus, TikTok's initial positioning was to fill these two gaps.

Your short videos are only short in relative terms.

My TikTok's short, now that's really damn short~

And because each video is so short, you won't waste much time even if you're not interested.

Moreover, for some reason, Chitu watched ten-odd videos in one go while swiping.

It's not exactly that she couldn't stop, just subconsciously swiping down.

Additionally, she noticed an odd point about this app.

"It's actually vertical."

"Doesn't everybody generally watch videos horizontally?" Chitu thought.

She doesn't know what the development team is aiming for with this approach.

Being a regular net celeb living off selling herself, she doesn't delve deep into thinking about it or researching it.

Chitu purely finds it rather strange.

After watching for a while, she thought about trying to shoot a video herself.

As a result, right after her attempt, she found Youuqu was launching a creator activity.

An activity that closely aligns with one of Cheng Zhu's identities.

—— "Finding the Pure-Desire Ceiling"!

...

(ps: Begging for monthly tickets~)