Domestic car manufacturing is weak, what does it have to do with our land tanks?

Chapter 9



Faced with the boss’s”reminder”, Li Shiyu immediately came back to her senses!

Her cheeks immediately became hot. She saw Lu Yan talking confidently and felt that he had a special charm. She couldn’t help but be stunned.

Li Shiyu regained her professionalism and immediately said enthusiastically:

“Please feel free to make an appointment. The official store is open for test drives today. Even if it is inconvenient for customers, they can make an appointment for a home test drive another day!!”

The sales staff of Hongqi offline stores have passed the strict requirements of the headquarters. They are not like other traditional 4S stores that ignore customers buying cars.

Instead, they have a good attitude and often provide home test drives for customers in remote areas, because Lu Yan believes that only by showing a sincere attitude at the beginning can it be considered a good start.

The live broadcast room immediately became lively.

More and more people were interested in test driving, and many asked about configurations and parameters, and no longer focused on the beauties.

After Lu Yan answered a few questions at the right time, he saw that the atmosphere was almost right.

He smiled slightly and ended the connection and exited the live broadcast room

……

At the same time, the news that Hongqi’s new energy vehicles were directly reduced by 30,000 yuan, and special personnel such as soldiers and medical staff were given high subsidies of up to 10,000 yuan, was quickly exposed through offline stores and live broadcasts, attracting a lot of attention.

There is a saying that price reduction is the best marketing.

The market and consumers are often very sensitive to information about price reductions, and even if manufacturers do not promote it, they can pay close attention to it.

What’s more, it is such a big price reduction!!

Several hot searches immediately appeared on the Internet

【Shocking! Hongqi’s new energy vehicles are directly reduced by 30,000 yuan, and a 10,000 yuan subsidy can be added for military doctors, and the current car is 70,000 yuan!!】

【Domestic car manufacturing reaches new heights, less than 100,000 yuan to buy a C-class sedan!!】

【Hongqi’s sales are dismal, the CEO is forced to show his face on live broadcast and sell cars in person!! 】

Some marketing accounts exaggerated the topic for traffic.

These titles are very eye-catching as soon as they came out.

Some even edited in the live broadcast footage of Lu Yan. It quickly attracted a lot of attention and discussion.

【I lost, it’s awesome!!】

【……This is a bit explosive, a 30,000 drop in price all at once!!】

【At a price of 70,000 or 80,000 yuan, can anyone tell me whether this car is reliable or not?】

【Didn’t I say it in the video? The materials and configuration are all verifiable, and the warranty is very long. In addition, Hongqi is the oldest domestic car brand, so you can buy it with confidence.】

【Hongqi is selling its cars at a loss. With a price of 70,000 or 80,000 yuan per car, it will still be a loss even if it recovers the cost!】

【I think the extra subsidies for soldiers and medical staff have been cancelled, but Hongqi is still giving out 10,000 yuan. I don’t know whether I admire them or they are really bold!!】

【Hongqi is a company that donated cars and supplies to disaster areas. It is definitely worth supporting. I don’t know why some people were still criticizing companies like Hongqi some time ago!!】

【Domestic cars should learn from Hongqi and do good things for the people. Other brands should learn from it. If sales are not good, they should reduce prices to offer discounts to consumers. This wave is definitely in support of Hongqi!! 】

Netizens quickly reached a consensus.

Anyone who knows a little about cars knows that this price is definitely a loss-making price!!

It seems that Hongqi is really desperate!

But even so, it has received a lot of word-of-mouth praise!!

After all, there are not many car companies like Hongqi these days!!

In addition to netizens, some other domestic car brands have also noticed Hongqi’s actions.

They were all shocked.

But they are not optimistic about Hongqi’s current behavior

“This Hongqi… is it crazy, selling cars at such a huge loss?”

“In this way, it will be difficult to sell a new car worth about 100,000 yuan!!”

“Haha, just sell it… The more you sell, the more you lose. As long as you can’t make competitive cars, you will go bankrupt sooner or later.……”

“The enemy suffered 800 casualties, while their own casualties amounted to 1,500. If the Red Flag continues to mess around like this, it will be on the verge of decline.”

……

Many companies in the car manufacturing industry shook their heads secretly.

They are not optimistic about Hongqi’s behavior.

Although Hongqi has received a lot of praise online and touched many consumers.

But anyone with a discerning eye can see that this is pure loss-making. They also want to present heroes and give more subsidies to soldiers and medical staff… Isn’t this pure trouble? ?

The pattern is there.

What about the profit? ?

It’s a huge loss!!

Of course.

Faced with Hongqi’s actions, they can only pinch their noses and admit it. With the price reduced to this point, cars with the same positioning can’t compete with Hongqi at all, not even BYD and Toyota, which are the most powerful. They can only wait for Hongqi to sell out this batch of cars.

……

Time passed little by little.

Soon more than a month had passed.

After the price reduction, Hongqi’s sales can only be described as hot!

The”Hongqi EQM5″ car alone has sold 30,000 units.

And during this period.

The outside world’s eyes were also very strange.

Many people in the industry believe that Hongqi’s situation is very difficult, and it has fallen to the bottom.

This kind of big sale discount will last for a maximum of one month.

But unexpectedly.

It has been more than a month now, and it is still going on.

Logically speaking, Hongqi’s boss is definitely the kind of person who can’t sleep now because of worry.

Because the hot sales of this kind of discounted car can’t bring positive benefits to the company at all, and it is losing money every day!

I have to say.

They guessed right.

Lu Yan really can’t sleep at this moment.

But that’s not worry.

But he’s too excited to sleep!

After recovering a large amount of working capital, Lu Yan invested all of it in research and development, and also made the internal car manufacturing progress unprecedentedly improved.

It brings together all the current technical forces within Hongqi!

In the past few days

“The Hongqi S9 is a super car full of high-tech!

The first engineering prototype is finally coming off the production line!

…………

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