NOVEL NEXT Divergence Fifteen
MaxGear, despite its current reputation, is actually one of the oldest corporations in the world. They began in the early 1990s as a budget-conscious prosthetic company and never moved away from the basic model. Though they did transition into cyberware once powered prosthetics became properly outdated.
They did possess a research and development division, however, unlike other corporations, it never bothered to research new technologies. Its sole purpose was to work on items that were a few years out of date and to work on making them cheaper and more durable.
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Usually, the easiest way to do this was to encase everything in a thick layer of metal, or other alloy. As a result, their cyberware gained a reputation for being reliable, ugly as sin, and heavy as the fat-person who broke through the ninth floor.
They were also cheap, and unlike any other corporation, MaxGear actually possessed a proper customer service department instead of a basic AI unit that didn't even work. All of this combined to create a business model that worked for them. They weren't anywhere close to being a megacorporation, however, the consistency of their business elevated them far higher than many other corporations.