Cooking System: Street Food Rules

The first day of street vending finally ended.

Jiang Feng quickly tidied up and then got into his car to leave Wuma Street.

People were still gathered around.

Jiang Feng looked at the crowd, wondering what everyone was watching.

He could understand lining up to eat crab, but just standing on the side and watching without lining up was quite odd.

After all, Jiang Feng was only busy cooking and wasn't putting on a show.

After returning home, Jiang Feng contacted his suppliers about the ingredients he needed to prepare for the next day, and then he started taking care of his cat and dog.

This street vending stint didn't end so quickly online, however.

The news on the internet was getting more intense.

Many online content creators who showed their faces gained attention by commenting on trending social topics, and they all publicly commented on Jiang Feng's activities.

A person named Liu Song said:

"Do you all know how impressive Boss Jiang's numbers are? Before, when Wenzhou Culture and Tourism did live broadcasts, only a few hundred people watched. Now, on the first day of this broadcast, the number of live viewers broke 100,000."

"It also remained stable above 80,000 afterward."

"Everyone came because of Jiang Feng's reputation."

"It's clear that people really like him."

"This kind of traffic is genuine traffic; as long as he broadcasts, people watch."

"Many broadcasters, even with tens of millions of followers on their homepages, are lucky to get 5,000 live viewers."

"The key is that this account isn't even Boss Jiang's own. He hardly interacts, and yet so many people are watching."

Astonishment and envy were both evident on Liu Song's face.

He too wished for such high popularity, but it simply wasn't possible.

Making others like you really is a talent.

Some people, you watch their video once and immediately feel they're your kind of person, and you really like them.

The next time you see their content, you'll watch it all the way through.

Not everyone has this kind of talent.

For Jiang Feng, he truly hadn't planned on getting involved with the internet.

He still had so many things to take care of in his brick-and-mortar businesses and no time for online ventures; just treating it as a pastime was enough.

Today's vending was quite interesting, and the earnings weren't bad either.

The vending was very successful.

In the future, I could consider cooperating with other culture and tourism bureaus, but I'd have to see the specifics. If there were any excessive demands, then forget it.

「Meanwhile, inside the Wenzhou Culture and Tourism Bureau.」

The director, Li He, was listening to a subordinate's report:

"The search interest for Wenzhou-related terms on the internet has increased by 1,000%, nearly tenfold."

"Wenzhou snacks have also made it onto the trending list."

"Tourism data shows that the number of tourists to Wenzhou has increased by twenty percent, and it's still rising."

"The dish, stir-fried swimming crabs with rice cakes, is especially popular, and people from other regions are learning how to cook it."

"Our reputation has indeed been significantly boosted by this event."

Li He had a broad smile on his face as he listened to these words.

Promotion is a difficult job, especially if you want it to be seen by the whole country.

Some wealthier places simply promote themselves in the first few minutes of the news broadcast, using exorbitant advertising fees to attract tourists.

Others try all sorts of methods online—shooting videos, promotional films—but to little effect.

Actually, as long as there's a hot topic that everyone can see, that's good enough. But hot topics are not so easy to come by.

Jiang Feng's live stream was truly a highlight.

Wenzhou Culture and Tourism's approach this time set a precedent.

Most importantly, netizens didn't object to using Jiang Feng himself for promotion.

If it had been some other internet celebrity—for example, a fashion influencer or someone famous from a viral event—promoting the city, many people wouldn't want to watch and might even find it very lowbrow.

But Jiang Feng had a very good reputation.

Of course, this was the result of him earnestly setting up his stall and taking his cooking seriously.

Other places, seeing how successful Wenzhou Culture and Tourism had been, were green with envy.

Some culture and tourism bureau leaders even asked their subordinates:

"How can we invite Jiang Feng to our city? Isn't it just about finding a spot for street vending? That could be anywhere."

The subordinates didn't know how to respond.

It seemed impossible to invite Jiang Feng; where he set up his stall was entirely up to his own interest.

Some leaders' way of solving problems was very simple: delegate it to their subordinates.

There was a story about a small business owner who once told his subordinate:

"I've heard that this Li Jiaqi is pretty good at selling things online. Spend 30,000 yuan, contact him, and have him come sell things for us."

The subordinate, hearing this, was at a loss for words.

The buzz about the street vending was intense online.

Jiang Feng, however, was completely oblivious, simply playing with Kitten and walking Little Black at home.

At the same time, Jiang Feng collected the system rewards.

[Daily task overfulfilled, receive additional reward:]

[Top-grade Ingredient: Wild King Crab*5]

The system reward was five exceptionally large Wild King Crabs, bigger than any you could buy on the market.

This type of crab was not commonly seen.

And he had been rewarded five at once!

"Wow, for overfulfilling the task, there's such a great reward!"

"Not bad!"

"Tonight, I'll just enjoy a simple king crab feast!"

Jiang Feng immediately burst into laughter.

The king crab was substantial in size, and after cooking, its color turned a luscious red. Its impressive appearance made it very popular.

Jiang Feng was also familiar with this ingredient.

King crabs are crustaceans, with their internal organs concentrated in the body. If one wanted to eat luxuriously, they would only eat the crab legs.

The meat in the crab legs is both plentiful and tender.

It just needed to be steamed and served with a dipping sauce, and the flavor would be surprisingly good.

Thinking this, Jiang Feng directly steamed three Wild King Crabs.

Little Black the dog and Kitten both waited by the side.

Both these little guys loved seafood.

Once the Wild King Crabs were cooked, Jiang Feng cut off the legs, cracked them open, extracted the large chunks of white crab meat, dipped them in a spicy and sour sauce, and then popped them into his mouth.

That comforting sensation instantly filled him with contentment.

These ingredients from the system are truly exceptional.

They're much better than anything available on the market.

This is a real treat.

The two little ones were also waiting by the side.

Jiang Feng took off two more crab legs, extracted the meat, and fed it to the two little ones separately.

Kitten, having a small appetite, bit eagerly into the crab meat while making a PURRING sound.

Little Black gulped down the crab meat in one bite and then looked up at Jiang Feng with innocent eyes, eagerly anticipating the next piece.

"You sure know how to eat. Do you have any idea how expensive that chunk of crab meat is?"

Jiang Feng couldn't help but laugh, but he still gave Little Black another large piece.

Then, Jiang Feng savored the crab meat himself.

After eating his fill, he went to bed early, as the next day would be another busy one.

「The following day.」

Jiang Feng entrusted Sun Zhuangfei with handling the ingredients; Sun Zhuangfei was in charge of arranging various condiments here.

He had become adept at this task.

Moreover, Jiang Feng had given him several pay raises, and now his salary was higher than that of a head chef, amounting to over 30,000 a month.

The lad was cheerful every day, working with great vigor.

Wuma Street was still attracting a lot of people.

The queue had already formed, making the place particularly lively.

Upon seeing Jiang Feng appear, people immediately cheered.

Some asked:

"Boss Jiang, why don't you live stream yourself? Next time you set up your stall, just start broadcasting. Just prop up a phone next to you. Lots of people do it!"

A few others chimed in:

"Yeah, with your following, you could make tens of millions a month!"

"Take advantage of the hype, and you could make a fortune live streaming!"

"We also want to see where you are and what you're selling!"

Cameras from the crowd were all trained on him, and the live feeds of some small-time streamers also featured Jiang Feng.

Hearing such questions, Jiang Feng replied with a light chuckle, "I have no plans for live streaming. Setting up a stall is just a hobby. Making snacks that you all enjoy eating is enough for me."

Sun Zhuangfei had also asked Jiang Feng about this before, and Jiang Feng had explained his position.

The internet was full of drama and conflict, and getting involved would inevitably lead to disputes.

Every popular broadcaster unquestionably has numerous detractors and faces unfair criticism, without exception.

While he could certainly make money that way, Jiang Feng truly didn't need it.

He simply sought a comfortable life. There was no need for him to start broadcasting himself. However, participating in some official gourmet programs to promote food culture was an option he'd consider.

That was his genuine thought.

At this moment, someone in the queue spoke up:

"Boss Jiang owns three restaurants; he probably doesn't care about the tips from live streaming!"

"Haven't you seen how much the gold and jade carvings in his restaurant are worth?"

"Boss Jiang is a real tycoon, not like those small-time streamers!"

"What Boss Jiang sells is culinary skill, not pandering. It's purely for his own enjoyment."

The more Jiang Feng behaved like this, the more everyone liked him.

Jiang Feng's comments, relayed through everyone's phone cameras, were seen by many.

His calm statement, "I have no plans for live streaming. Setting up a stall is just a hobby. Making snacks that you all enjoy eating is enough for me," showed everyone Jiang Feng's mindset and depth.

This kind of mindset couldn't be faked; it was an integral part of his character.

Some people, even without designer clothes, look wealthy and have a distinguished air.

It's all because of their mindset.

With such close-up interactions, people got to know Jiang Feng better and were more drawn to his personal charm.

Jiang Feng approached the stall unhurriedly, ready to prepare for the day's business.

Someone asked loudly, "Boss Jiang, what are you selling today? We don't even know yet!"

The line stretched like a dragon, yet, absurdly, people didn't even know what was on offer.

Anyway, no matter what he was selling, they figured they should get in line first.

"Today it's still crabs: Five-Flavor Pan-Fried Crab," Jiang Feng responded with a smile.

"Yesterday it was stir-fried crab; today it's time to pan-fry."

"Five-Flavor Pan-Fried Crab?"

Some people, though not knowing what it was, felt like it sounded delicious.

So, they were filled with anticipation, only hoping the queue would move faster so it would soon be their turn.