China Entertainment 1997

After finalizing the contract, Lan Qi also began to prepare for "Ten Thousand Reasons".

The matter of a singer releasing an album can be said to be troublesome or troublesome, but it can also be said to be simple. To summarize, the approximate steps are -

① Make songs and maybe shoot a few MVs if conditions permit.

②The record company burns the finished song on a tape or CD to form an album entity.

③Through distribution channels, distribute the album to various audio and video stores, shopping malls, bookstores, school stationery stores and other places where albums can be sold.

④ Promote and build momentum through radio, television, and media.

⑤Start selling.

It seems very easy, but there is a lot to talk about when broken down.

Some albums by big-name singers invite famous artists to write and compose songs, and well-known music producers record the songs. Each song is accompanied by a music video. The production cost of the album alone is no less than one million.

After the release and sales, hundreds of thousands of copies were stocked, and the distribution channels covered audio and video stores in major cities across the country.

TV, radio, and print media took turns bombing, and big names from all walks of life came out to support the platform.

Fans are eagerly awaiting it, and pirates are eyeing it. An album can affect the hearts and minds of countless people.

In comparison, the treatment for new singers like Cao Xuan is quite shabby.

Although Jiang Yue was optimistic about "Ten Thousand Reasons", out of caution and Lan Qi's remaining possessions, he still did not dare to start stocking up.

After discussions with Cao Xuan and Han Qi, it was decided to burn 20,000 tapes and 5,000 CDs for the first batch.

When Cao Xuan was not famous, no video store was willing to spend real money to purchase the goods, so Lan Qi asked the video store to sell them on his behalf.

They set retail prices for these distributed video stores, with tapes at 5 yuan and CDs at 8 yuan.

The video store couldn't sell it, so they went back and took the goods back and sold them. Lan Qi got 3.5 yuan for each tape and 5.5 yuan for the CD. The rest was the profit of the video store.

I dare not say more, but 65% of these 25,000 tapes and discs can be sold. Lan Qi's business is back. If they are all sold out, he will make a small profit.

………

Not long after, Cao Xuan quickly got the physical sample CD of his single from Jiang Yue.

It is said to be a single, but in fact this disc contains a total of 10 songs, which is considered a no-name album.

There is no way, a song cannot be sold at a high price,

Nowadays, people who are poor prefer affordable products. If they want to put one song on an album, they always feel that they are losing money. But if they add 9 songs to make up the number, regardless of the quality, if the quantity is met, he will be willing to pay for it.

Therefore, the average record company has dozens of "tool songs" with this kind of momentum, ready to create a no-name album at any time.

Although 10 songs were recorded together, the focus of promotion is still "10,000 Reasons".

The packaging of the CD and tape is full of the name of "Ten Thousand Reasons", as well as the lyrics and song introduction, as well as a promotional poster that Cao Xuan specially shot two days ago.

This was Jiang Yue's special request. She felt that Cao Xuan was handsome and would be good for single sales.

In this regard, Cao Xuan could only praise her for her discernment...

"Ten Thousand Reasons" occupies 95% of the entire package cover, and the remaining 5% is in a corner, with 9 "tool songs" squeezed together, which is particularly pitiful.

Cao Xuan listened to the tape and CD respectively.

Lanqi did not make shoddy products to save money. The sound quality is quite good, the playback is very smooth, and there are no defects in the disc or cassette.

Cao Xuan specially ordered 20 copies of the single CD from Jiang Yue. When he returned home, his parents sent two copies and kept the rest as gifts and collections.

I don’t know if it’s a collection habit or something else, but Cao Xuan likes to keep some commemorative things.

There is a special cardboard box in the room in his hometown, which contains the toys and books he liked when he was a child. He also keeps the gifts, love letters, and postcards given by his classmates in school.

After coming to Beijing to work as an extra, he was not in the mood to collect because of the precarious situation and frequent moves.

After getting the golden finger, Cao Xuan regained some confidence and picked up his old habits again.

These days, the things he collects include the signed books of all the leading actors in the "Water Margin" crew, Ximen Qing's golden fan, a photo with Liu Huan at the gate of Baihua Recording Studio...

Cao Xuan believes that many years later, when he looks at these things again, he will be full of surprises and memories.

………

After confirming that the quality of the single sample was reliable, Jiang Yue immediately contacted and burned a large number of songs.

There is no official release date. After accumulating a certain amount of goods, Lan Qi began to distribute the goods to cooperative audio and video stores and other sales points.

Then Han Qi personally took action and launched "Ten Thousand Reasons" on the radio to build momentum for promoting the sales of the single.

It was only then that Cao Xuan found out that Han Qi's father was the office director of the radio station...

"10,000 Reasons" easily entered the recommendation list of radio music channels, and was ranked in prime time.

On the evening of July 21, Cao Xuan listened to the radio with Jiang Yue and his wife in the office of Lan Qi Company.

As a segment of Shan Tianfang's "The Romance of the Sui and Tang Dynasties" commentary ended, the program "Ten Thousand Reasons" was broadcast.

A lively and pleasant female voice sounded: "Good evening, listeners. I am the host Meimei. Welcome everyone to listen to "Tiantian Music"."

After a few indifferent opening remarks and advertising slogans, the host got to the point.

"Today we recommend a few good songs to you as usual. First of all, the first one is "Ten Thousand Reasons" by new singer Cao Xuan.

This is a very beautiful sad emotional song. Meimei was moved. Please enjoy it quietly. "

The female host's beautiful voice faded away, and the melody of "Ten Thousand Reasons" sounded, followed by Cao Xuan's affectionate and sad singing.

"Just when the relationship reaches the point where it can't be saved

And when you decide to leave again

You want me to find a reason to turn you back

But in the end I let you go

…

If you really need a reason

Is ten thousand enough?

I knew you would take this relationship too seriously

I didn't let you go no matter what I said at the beginning

…”

After the song was played, the host's beautiful voice appeared on the radio again.

"Isn't it nice? The original tape and CD of this song are now sold in many audio and video stores in Beijing. If you are interested, why don't you take action?"

Click.

Jiang Yue turned off the radio and said confidently: "Although "Tiantian Music" is not the most listened-to music channel in Beijing, it can still be ranked among the top.

We have arranged that, in addition to playing it just now, we will also play it again at the end of the program.

After that, we will arrange for "Ten Thousand Reasons" to be released on Beijing and Taiwan's music channel tomorrow, and try to arrange as many time slots as possible. We are also running several major on-demand programs on other radio stations to see if we can grab two spots.

After a series of publicity campaigns, at least hundreds of thousands of people have listened to your song after a week. As long as 1% of people are willing to buy the single, we won't worry about sales. "

"More than a few hundred thousand."

Han Qi was influenced by his family since he was a child and is an expert in radio. He corrected Jiang Yue's statement.

“Previous statistics from CCTV and Beijing Radio showed that the combined audience coverage of the two radio stations is almost 3 to 5 million.

Among them, the music and emotional channels have the largest number of listeners, accounting for more than 60%. If this wave of publicity is run properly, it will not be a big problem to cover one million listeners in Beijing. "

Jiang Yue became more and more excited and waved her fist: "Now it depends on the feedback of the song. If it is good, we will wait to collect the money."

Han Qi is not as optimistic as Jiang Yue: "Even if the feedback is good, it does not mean that it can be sold for money. There are many examples of good reviews and poor reviews."

"Shut up if you can't speak!"

Jiang Yue was furious, yelled at Han Qi, and then looked strangely at Cao Xuan, who had been silent.

"Xuanzi, why don't you say anything?"

"I'm thinking about a question."

"what is the problem?"

"It's almost 9 o'clock and we haven't had dinner yet. Aren't you hungry?"

"..."