Chapter 1088
Chapter 1080 : The soul of Phoenix
To talk about the most important thing after the Spring Festival, it is not Meng Huo’s family problem, nor is it “The Legend of Sword and Fairy”, but the broadcast of “One Piece” which has been in preparation for a long time. To read a book·1┼k╳a╬n┼s╳h╳u·c·c
A few days before the broadcast of “One Piece”, many media took the initiative to promote it. As China’s No. 1 selling comic, its attention does not even need to be specially produced by Phoenix.
CCTV, Ninghai, Suhua, Tokyo, as well as many other TV stations and news media are all paying close attention to the broadcast of this animation, and the torrential advertisements are even better than the TV series and movies of the Lunar New Year.
“Do you know what day is tomorrow?”
On the streets of Ninghai, Zhao Mei witnessed Ninghai TV reporters randomly interviewing passers-by. This is their special plan and is being broadcast live on TV.
“”One Piece” right?”
“Tomorrow is the day when “One Piece” will be broadcast!”
Everyone passing by knows the answer. The days of “One Piece” are almost well-known in Ninghai.
“Do you know where “One Piece” will be broadcast?”
“I know, it’s on the Heshizhijia app!” A child raised his hand and said, and the parent holding his hand was also smiling: “We have already downloaded that app. There are too many downloading people, I just hope Don’t get stuck tomorrow!”
“It doesn’t matter, even if you don’t watch it tomorrow, our TV station will broadcast it in the next few days! We also have special events. Watch the animation to win prizes. Please pay attention.”
Zhao Mei watched this scene from a distance, until the female editor next to her patted her on the shoulder, and she walked around with her.
“The commercials of “One Piece” are really ubiquitous!”
Zhao Mei said that a poster of “One Piece” is also being played on the huge screen of the commercial center, with a skeleton wearing a straw hat and a figure of the protagonist and a group of people, accompanied by courageous narration. ╠┝╣╣To read┟Book┝.`1·k`a-n、s^h=u^.
“Adapted from China’s No. 1 Comic! He Xi and Angels join forces! “One Piece”-an epic feature-length animation, on Monday morning 6 He Xi’s home app…”
Zhao Mei watched this advertisement. It was broadcast every twenty minutes from morning to noon. This was the first time she saw such a powerful advertisement.
“You know what. Phoenix didn’t pay a cent in these advertisements.” The female editor laughed.
“Ha? How could it be possible!” Zhao Mei didn’t believe it, publicizing all over the world: “How did these advertising fees come from?”
“Payed by Ninghai TV.” The female editor said: “It is rumored in the industry that Ninghai TV took the initiative to bear the promotion costs of Ninghai City in order to obtain the broadcasting rights of “One Piece.”
“Propaganda of this scale. How can it cost millions?”
“Puff… how can it be possible to have millions!” The female editor smiled: “It costs tens of millions to say nothing, this is not a one-time propaganda.”
“Tens of millions!!” Zhao Mei was dumbfounded: “Ninghai TV does not have the broadcasting rights? Didn’t the broadcasting of “One Piece” be taken by Phoenix Company? Why does the TV station advertise it?”
“You think they are stupid, right?”
“It’s so stupid!”
“But if I told you that not only Ninghai TV station, but several other TV stations including CCTV have also prepared huge promotional expenses, what would you think?”
Zhao Mei was dumbfounded.
The female editor smiled. He patted Zhao Mei on the shoulder and said, “You just walked into our world. You don’t understand the benefits of “One Piece”.”
Even if it is tens of millions of advertising costs, you will not lose money on “One Piece”. This animation is not only one episode, but a full-length animation. ╋To┣read╣book w·ww. Spread it equally, the advertising costs for each episode are actually not much at all. The TV stations have been carefully calculated and will certainly not do business at a loss.
“No one got the broadcast, but “One Piece” is a national-level animation. It is not the first batch of TV stations that can make a lot of money. It is broadcast four or five times a week, and its viewership will be very amazing. ”
The female editor said that the ratings of “Detective Conan” and “Pokemon” are likely to retreat in front of “One Piece”, how can each TV station care about tens of millions of investment.
Zhao Mei was speechless. He Xi was really terrible. She had not been in this circle for a long time, but it became more and more that He Xi was like a peak that could not be challenged. He was almost invincible in this industry.
“Why don’t you want more, isn’t it impossible at all?” Zhao Mei was discouraged.
“Haha. It’s good to have fighting spirit. In the past few years, no one has said that it should be more regrettable. Don’t be discouraged.” Although the female editor thinks it impossible, she acts as an editor. She still has to encourage Zhao Mei: “The dream should be there, maybe it will come true!”
“Your partner is so mysterious, it’s not hopeless.” The female editor said, she didn’t know the sacred object of the company’s matching Zhao Mei, that is the top secret, few people except the chairman know.
She is curious. Zhao Mei’s own abilities are already very strong, but in order to cooperate with that person, he has to train during the Chinese New Year. Moreover, the company has already issued an order to support their combination with all resources.
It is conceivable that that person must be extraordinary, and the treatment of the angels back then was not as good as him. Even if it can’t be more regrettable, it must be a very extraordinary person.
“You have to be confident.” The editor encouraged.
Zhao Mei’s mood improved and he nodded: “I hope he is really a great guy.”
That same evening, Shen Jie returned home from get off work.
She took out her mobile phone and searched the app store, ready to download the new version of He Shi’s forum client, could not help but exclaimed: “Five million downloads, so fast!”
Not long after the app was opened for download, Shen Jie took a look. It is already the most downloaded software today, and she thinks that the farther behind, the higher the download volume. ⊥≠≧≡≈To ≠≠Read ≡Book ≧v≥≮∈·1·c·c
When she got up the next day, Shen Jie opened the app store again and looked at it. As expected, the number of downloads has exceeded 20 million, and it is still increasing. Once refreshed, it added thousands of people, and the degree is still increasing.
“It’s ranked first this week!”
Shen Jie was very pleasantly surprised. The number of downloads ranked first. Today is a new week. The second-ranked software has only a few million downloads, and even one-third of it has not arrived-according to this drive. Going on, this week’s software champion will undoubtedly be it.
“As expected of him!”
Shen Jie was happy, and hurried to the company after washing.
The Phoenix Company has not yet started work, but Xu Jing already has guests. Shen Jie’s daily job is to receive guests with him and expand his contacts.
She has already met many important customers. Maybe it is because she still carries the title of ‘Famous Voice Actor’, and those entrepreneurs are also very kind to her.
When Xu Jing was talking about important business with clients, Shen Jie had time to rest and she walked out of the office. A new app was opened outside.
She has also played the Hexi Home Forum app in the past, but now this new version is like a redo, with different functions and interfaces.
The new icon of the app is a phoenix, while the previous one was a cartoon of “cherish”. The current icon seems to be more meaningful to Phoenix. The app of He Xi’s Forum cannot be said to be the app of He Xi and his fans, but the app of the entire Phoenix Company.
In fact, although the He Shi’s Home Forum has not been renamed, the content has long been diversified. All professional cartoonists of Phoenix Company have their own separate sections.
In addition to the manga artist’s section, there is also a section of popular comics. A while ago, “Phoenix” and “Flower Season” had sections. It can be said that after several years of exhibitions, it is no longer a simple forum, but a huge Comics exchange platform. v≦≠≠Read≮Book·1╋k┼a╋nshu·c·c
The new style in the app is also very simple, Shen Jieyi logged in. I saw a chat icon shaking. It was her own fan group that she had joined anonymously, and the number reached two thousand.
The fan group seems to be talking about “One Piece”, which is very lively.
“It’s time for “One Piece” to air in two hours!”
“Haha, after waiting for many years, I got up early today for fear that I would miss it when I slept late.”
In addition to “One Piece”, they are also talking about new app features.
“Don’t you see that the new software has many more functions?”
“Now, I like that mall, there are a lot of peripherals and animation bd for sale. They are all genuine-no more money for profiteers in the future!”
“Yes, and the reward function is also much more convenient-now there are many fan painters’ posts that can be rewarded directly, and many people have paid rewards early in the morning.”
“I used to be able to make rewards on the computer network? But many people are too lazy to recharge, and now they can make rewards directly on their mobile phones. It’s much more convenient-do it! Why can’t I draw and those comrades make money too!”
“It is said that this reward function has expanded its scope. When “One Piece” is broadcast, we can also give it a reward, and it will be displayed in front of audiences across the country!”
“Fuck it, isn’t it. Wouldn’t it be possible to see the rewards all over the country?”
“That must be rewarded! I want to show my face in the country, I am a local tyrant who I am afraid of, I book the first place!”
Seeing this, Shen Jie was stunned, and then suddenly laughter came from her side. She looked back, and it turned out that Xu Jing and the client had finished talking about the matter, and the client was looking at her and laughing.
“Ms. Shen is watching the new app?”
Shen Jie quickly put it away: “It’s rude…”
“No, it’s okay. Actually, I also care about the reward.” The client smiled: “Especially the video reward function, Mr. Xu, is this teacher He Xi’s idea?”
“Yes.” Xu Jing nodded: “That kid suggested.”
“It’s really a good idea, Mr. He Xi is amazing… I thought it was an ordinary app before, but now it seems that I underestimate Mr. He Xi.”
The client admired: “With the teacher here, it’s no wonder that the Phoenix Exhibition is so fast.”
Shen Jie was a little curious about why this person said this sentence. After sending the customer away, she quickly called Meng Huo to ask if the reward idea came from him.
“Of course.” Meng Huo nodded, “I came out.”
The new app can indeed give rewards. In fact, fans can also reward each other. This is the inspiration he got from some websites in his previous life.
The reward function is not compulsory and does not affect the entire app environment. It does not matter if no one rewards. Someone earns rewards.
Shen Jie was quite surprised: “But don’t other TV stations object to you doing this?”
“No, they have no objection, they are too late to be happy!”
Meng Huo laughed and said that people on this feature TV station also know that it is true that the acceptance of “One Piece” will give other TV stations that have purchased the broadcasting rights some bad associations. On the other hand, Meng Huo has clearly stated this. The second exception is that he will not let Phoenix reach out for its video business.
Even if the reward function is a big success, Meng Huo will not get rid of the TV station’s partners because of these benefits. On the contrary, he opened the video to these TV stations. They will broadcast animations here in the future. If they can get rewards, Phoenix will only charge channel fees and give them the rest.
App is a platform. It is equivalent to an additional broadcast channel and an additional source of revenue for the TV station-how could they object to it? Now they don’t know how much they expect this reward function to be successful. !
“This feature will bring interesting effects.” Meng Huo said: “If fans are willing to give rewards, TV stations will find ways to do more activities and plans in the future to increase their differences to attract rewards-and this will also increase The stickiness of app users is of great benefit to our company.”
“You think so deeply.”
Shen Jie sighed, thinking of the excited fans in the chat group just now, she felt that this rewarding function would be a success, and rich fans would be happy to use rewards to increase their popularity.
Shen Jie was convinced. She had heard that Meng Huo was also excellent in management, but this was the first time that he felt that his business acumen and vision were not lower than his talent in comics.
And although it only charges the channel fee for video rewards, if the plan is successful and the reward function becomes popular, the TV station will spend more money to buy the copyright, so in fact, Phoenix can also get a part of the income from the reward. It is a win-win idea.
The most wonderful thing is that Phoenix has increased user stickiness and its position on the mobile network will be unbreakable The business win-win plan will also allow them to gain the full trust of local TV stations and other partners.
From this incident, Shen Jie knew that Meng Huo was indeed a business genius, and also a genius to win the hearts of the people.
“You are really mean…”
She said to Meng Huo on the other side of the phone. Meng Huo was taken aback: “Why scold me suddenly?”
“Leave me alone!”
Shen Jie hung up the phone angrily, and then thought that she thought she would not lose to him at least in the management of the company, but she didn’t expect Meng Huo to be so powerful and have such amazing ideas silently.
It’s no wonder that Xu Jing told her that Meng Huo was the only company in the direction that Phoenix Company had been going all the way for so many years. He was the soul of Phoenix Company.
This is not an exaggeration. (To be continued.)
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