Becoming a Movie Star, System Only Finished Loading After Ten Years

Chapter 172 Spending Money to Buy "Evil" (Seeking Monthly Tickets)



"Since it's a misunderstanding, can't we just clear it up?"

Shi Feng is in charge of marketing and has always been Zhanqi Laiden's partner. If Zhanqi Laiden is the radical, then Shi Feng would be the conservative.

His personal trait is being as steady as an old dog.

Of course, he can cooperate happily with Zhanqi Laiden because although their styles are different, their principles are quite similar.

His so-called explanation doesn't mean making peace, but rather getting through the current hurdle, then finding a way to get revenge later.

A mature PR plan usually involves Zhanqi Laiden at the beginning, with a focus on immediate revenge, while the follow-up is handled by Shi Feng, focusing on settling scores after the fact, keeping records throughout the year, finding issues whenever there's free time…

"No need," Zhanqi Laiden indeed found the conservative approach too conservative. He chuckled and said, "Lu Sang is on a path to his own demise, he's not difficult to deal with."

"How so?" Qi Hao's eyes lit up.

Though he's always kind to others, he can't just offer his right cheek after someone slapped his left one.

Lu Yu, that old thief, goes too far.

My first movie "Wait and See" was already sniped by your film, and when I released another movie "Steel Piano," you still won't let me go.

If this can be tolerated, what cannot? I'm going to fight you to the end.

"His new movie's script has some issues..."

Zhanqi Laiden explained to everyone where the problems are and where Lu Yu's personal agenda is hidden.

Analyzing from a PR person's perspective, assessing whether Lu Yu is innocent or not.

There have been voices saying Lu Yu's work is biased, but as soon as they emerge, they're suppressed by the film's distribution arm.

"Damn, how did a movie like this get approved!"

Qi Hao was speechless, as the movie "Wind Sound" he recently acted in was sent for review and, unsurprisingly, was not approved and sent back for revisions.

Although Gao Qunshu was mentally prepared, he still called Qi Hao to complain.

"Se Jie" could pass the review, so why can't his be approved?

Don't say that the issues weren't noticeable.

Even ordinary people felt uncomfortable watching it, so how could these experts not notice?

Lu Yu's movie is the same.

The issues are glaring, yet the producers spent money to suppress all the questioning voices, repeatedly emphasizing how hard they're having it, stressing anti-war and introspection.

No wonder Zhanqi Laiden, such an unscrupulous PR expert, found it hard to stomach.

"I have quite a few friends who dislike him, but as hitmen in the public opinion realm, everyone is used to doing things for money, so they can't be bothered to deal with him, and thus can't form a massive strike force… Unless…"

Zhanqi Laiden rubbed his fingers together.

Qi Hao instantly understood and without hesitation, he asked directly, "How much would it take to ruin him? I'll pay that money."

It wasn't about making a profit, it was about whether his opponent would suffer enough.

"Ruining him is a bit tough, but we can definitely make him lose reputation to some extent. The money could range from tens of thousands to a few million, depending on how much force you want to mobilize."

Zhanqi Laiden was into PR.

In their line of work, some have regular employers, like the PR departments of big companies, some are professional marketing firms, and some are mercenary types.

But their attack methods are roughly the same.

It's not like these PR experts merely keep hammering on keyboards to argue. Even if they type till smoke rises from the keyboard, it won't make much noise.

They're like pack leaders.

When needed, they mobilize their water army resources, launching a swarm at the target.

Each pack leader leads a pack.

When there are countless pack leaders and countless packs, a tremendous force of public opinion naturally forms.

Then add expert voices, media guidance, even official interventions... those are auxiliary tactics. In the internet era, the core is massive water army propagation.

However, hiring a water army requires money.

Fifty cents a post, a fair deal.

These PR experts won't mobilize a water army against Lu Yu just because of personal dislike.

Unless... someone pays to "hire a killer."

"Let's do it!"

Qi Hao didn't care about spending millions; after all, Tongzi takes care of him.

A completed task casually brings quite a bit of money.

He's back for his second driving test; in a week or two, he could take the third one, complete the endorsement, and move on to his next task.

"I guarantee to complete this PR task at a low cost, half of the normal PR fee."

Zhanqi Laiden would specifically find PR pack leaders who dislike Lu Yu, to ensure the most beautiful job done with the least money.

This will be an "act of justice."

Although it's to strike against Lu Yu's movie, which has been out for two months, the impact on "Steel Piano" is minimal.

Plus, "Steel Piano" is just an artistic film.

If Lu Yu's film gets affected, the ones who will benefit are other movies, like "Transformers 2," "Wolverine," "Terminator 2018," and so on.

"Actually, when Lu Yu faces challenges on all sides, we could divert some heat to our movie, by saying Lu Yu is jealous of Qi Hao's talent and wants to use unscrupulous means to suppress Qi Hao's new movie."

Old Tian was thinking more about profits.

If "Steel Piano" explodes at the box office, these costs can actually be transferred to the promotion budget of "Steel Piano."

If it makes money, Boss Gao can foot the bill, but right now it's not earning, so it's hard to trick someone.

"In that case, it's like tearing face with Lu Yu, and then everyone will know we hired internet trolls."

Shi Feng still feels this approach is lacking stability.

"Why bother with the secrecy, how long can it really be kept hidden? Might as well go all out, those who dislike Lu Yu, definitely won't mind lending us a hand."

Zhanqi Laiden is indeed aggressive.

"It's all about money..." Old Tian feels a headache.

At this point, it depends on Qi Hao as the boss; if he wants a low-profile development, then "anonymously" target Lu Yu, just carry out regular promotion of "Steel Piano."

If he wants to capitalize on this wave of hype to boost "Steel Piano" box office, then directly confront Lu Yu.

"With Boss Gao as my backing, why fear Lu Sang!"

Qi Hao didn't hesitate much; clearly, Lu Yu made the first move, if he doesn't even dare to retaliate, how can he continue in the future?

Damn it, who fears whom!

"Then let's do it, tomorrow is the premiere, I'll start rallying support."

Zhanqi Laiden is full of fighting spirit, thinking about how he's about to spend millions in their "Did Lu Yu Die" QQ group, launching a siege on Lu Yu, he feels like he's sounding the charge horn.

In fact, a few people in the "Did Lu Yu Die" group are indeed discussing Lu Yu now.

They're — donating money.

Yes, that's exactly what it means, you give three thousand, I give five thousand...

These folks are not good-natured at all, exaggerating facts, profiting off tragedy, twisting truths... As long as money is available, they'll do any nasty work.

However, even these people with flexible moral boundaries harbor certain dislikes against Neon People, and those who justify the occupiers.

Iron Curtain Red Wall: I'm putting up two hundred thousand!

Jingzhe1981: Iron Bro, isn't that a bit much? With your income, two hundred thousand is almost all your savings, right?

Iron Curtain Red Wall: Originally planned to buy a house, damn it, now I'm at odds with Lu Tailang.

Jingzhe1981: Your grandfather participated in resisting America and aiding Korea, what's it got to do with Neon People, is it worth risking it all?

Iron Curtain Red Wall: My grandpa hated the occupiers and their apologists the most.

Zhanqi Laiden: All right Iron Bro, hold your magic, everyone stop donating, I've found a boss on my side.

Jingzhe1981: Wow, is there really a boss who wants to take action against Lu Yu?

Broken Tokyo: Deng, how's the finances?

Zhanqi Laiden: My boss, everyone hold back, this time he's releasing an art film, barely any promotion budget, he's personally funding our siege on Lu Tailang.

Broken Tokyo: Don't worry, I'll work for free, if the internet trolls don't charge, I'll refund it.

Jingzhe1981: Damn it, if you're going that far, then I'll join you as an activist.

Iron Curtain Red Wall: Bros, when this is over, I'll treat everyone to dinner, I've written a few drafts, Deng, help me polish them.

A group of PR experts discontent with Lu Yu began their performance.

Initially, merely a few highly specialized PR articles appeared online and on film media.

Quickly, they were put out by Lu Yu's promotion team over there.

Even quite a few "bystanders" stood up and bit back, saying these people smeared anti-Japanese films, were dispatched by external forces...

Crying wolf is but so.

However, Qi Hao didn't say much at the "Steel Piano" premiere.

If he criticizes Lu Yu at a professional event like the "Steel Piano" premiere, his subsequent actions would become commercial competition, would turn into personal feuds.

Calling it dog-eat-dog wouldn't be an exaggeration.

Therefore, he harbors no malice towards Lu Yu and his film.

At least publicly, he doesn't criticize Lu Yu for anything.

Quarreling holds no meaning and might be misconstrued as dissatisfaction with the entire review system.

On our side, we focus on indirect approaches.

Even if some media takes this as a topic, asking his opinion on Lu Yu's new film, he would only apologetically state that Lu Yu is a very capable director; he's been too busy to watch Lu Yu's new film, and will certainly watch and learn when given a chance.

A well-organized premiere concluded with Qi Hao visibly attending his driving test subject two.

Then he went to Xiamen to shoot.

Next came the wonderful performances of the PR masters.

Start by detonating the prior hidden landmines over the "shut mouth" incident.

A "netizen" wrote a post about Lu Yu's film, received a lawyer's warning letter from the film's party.

This "netizen" was completely unafraid, directly confronted the film side, and consecutively posted six highly specialized film critique articles.

Soon, many netizens lashed out at the film party for shutting mouths.

Dare to act but not dare to admit!

What stance does Lu Yu's film take in expressing anti-war towards this "massacre"?

Whose national position does he represent?

As more and more internet trolls spread across the network, the film party of Lu Yu's movie realized they were set up.


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