After Divorce, I Can Hear the Future

"The top model is under 400,000?"

The moment the price was unveiled, the expressions of the competitors in the front row changed abruptly. Although Yao Guang clearly targets Tesla Model Y, when the gods fight, mere mortals suffer.

In various industries, it's common for the number one and two to fight, causing the number three to perish.

A luxury SUV under 400,000 targets not only the Model Y but also the Li Xiang ONE and NIO ES8.

"This price of Yao Guang clearly implies that Mr. Lu thinks the current new energy sector isn't chaotic enough," Li Bing expressed with concern.

Although Li Xiang offers range extension and NIO offers battery swapping, neither is a pure electric car, and NIO is more significantly affected by Yao Guang.

After all, battery swapping is a major infrastructure project. Although NIO has always promoted the benefits of battery swapping, until now, it only has over 600 battery swap stations, far from nationwide coverage.

Furthermore, when seeking investment from Lu Liang, he was skeptical about NIO's battery swapping plan and advised him not to deceive himself in the process of deceiving others.

Now he's entered the pure electric SUV market, in the same category of pure electric luxury SUVs. The ES8 is priced starting at 400,000, whereas Yao Guang starts as low as 350,000.

Yao Guang is priced from 350,000, which is 50,000 cheaper than the ES8 and is the latest model of the season.

The consumer choice is obvious.

Li Xiang sighed, not knowing how to comfort his old friend. Out of the corner of his eye, he noticed Liu Qing not far away and softly said, "NIO has at least built some market foundation over the years; there is someone else who should have headaches."

Li Bing followed his gaze and suddenly felt much better, finding joy in the misery, "It's not people compared to people, but goods compared to goods."

The birth was assisted by Lenovo and Geely with Liu Qing managing Lotus. Back when Tianxing launched a coupe, Lotus also launched a coupe.

Recently, while Lu Liang was stirring up the market in Xiangjiang, Lotus seized the opportunity to make the first move in the new energy market during the golden autumn of September.

They launched a pure electric SUV called 'Summer Flower', priced from 380,000, with decent sales and hundreds sold each week.

But now, with the launch of Tianxing Yao Guang, Lotus 'Summer Flower's good days are likely over.

From Liu Qing's pursed expression, one can tell her mood is quite complicated now.

After all, Lu Liang likely relied on his status as the founder of the Lou Shui New Energy Industry Zone and the sales of Tianshu to force suppliers to lower their purchase prices significantly.

Otherwise, based on their expectations, the cost price of Yao Guang should be at least 300,000, and the selling price should be no less than 400,000.

However, the fact is that it starts from just 350,000, indicating that the procurement costs of parts have undoubtedly been greatly compressed.

"How about this price? Why do some friends look disappointed?"

Lu Liang was all smiles, implying something, while the cameraman timely panned to the competitors in the front row.

Li Bing, Li Xiang, He Xiaopeng, Liu Qing, Shen Hui, Zhu Jianming all forced a smile when they saw the camera aiming at them.

Lu Liang continued speaking to himself, "Aren't cars priced above 340,000 worth being called luxury?"

"They are~~"

The audience's cheers echoed through the venue.

Safety is the greatest luxury, Lu Liang redefined luxury cars with a car priced at 350,000.

Speculations of forty or fifty thousand were abundant before; after all, professional car reviewers, no matter how professional, can't compare to the detailed investigations of competitors.

Based on Yao Guang's publicly disclosed configuration parameters, the cost will definitely not be less than 320,000, so forty to fifty thousand seems reasonable.

Now it turns out to cost only from 350,000 onwards...

"Ahhh, Mr. Lu, damn you, 350,000, I feel like I can actually afford it."

"Down payment is 103,000, with financing for five years, and the monthly payment is just over 5,000. It seems really affordable!!"

"Paid a deposit of 10,000, ranked number 105, ready for delivery next week. Anyone willing to take over?"

A word woke the dreamer, potential consumers no longer hesitated and surged to the Tianxing Automobile APP to choose the top model and pay a deposit of 10,000.

They all recalled the grand scene when Tianshu was released over four months ago.

It was back in May before the production capacity of the Tianxing District was raised.

At that time, Tianshu had just launched, with Lu Liang personally helping open car doors for the first batch of owners, and the rental market price was as high as 6,000 per day.

Throughout May and mid-June, the top version of Tianshu, as long as it had less than 100 kilometers, original paint, could be resold instantly after a markup of 30,000 to 50,000.

Rich second generations weren't concerned about the depreciation of a second-hand transfer; they only cared about whether they could get hold of a new car first to show off.

Yao Guang might replicate the miracle of Tianshu.

The hour and a half-long launch event was reaching its end.

"Thank you all for your support!"

Lu Liang bowed deeply and planned to leave the stage.

In the earpiece, Hu Weiwei's excited voice suddenly came through, "Mr. Lu, the initial orders for Yao Guang have exceeded 10,000."

"Hurry up and make the charts, wait for my signal."

Lu Liang smiled, planning to do a return show and give some encouragement to the competitors, as all who have come are guests.

The stage lights suddenly dimmed, and the live stream signal was about to be cut off. Regular viewers of the press conference knew this meant the event was coming to an end.

The audience onsite stood up to prepare to leave. At this moment, Lu Liang, who had already left, suddenly returned to the stage with a smile.

The next moment, the stage lights fully illuminated, focusing on Lu Liang as he smiled and said, "A good movie always has an easter egg, how could a good new car launch not have one?"

"As of 11:23, in the 23rd minute after Yao Guang's price announcement, pre-orders have exceeded ten thousand."

Lu Liang bowed deeply to the audience again, saying, "Once again, thank you all for your support of Tianxing Automobile!"

As his words fell, the still-present audience exchanged glances, seeing the shock in each other's eyes: "It's already ten thousand?"

Minutes, over ten thousand orders; how many more would be sold in an hour, or a day?

"He is really annoying." Liu Qing, expressionless, left after uttering this sentence in anger.

She thought she could regain everything lost in DiDi in the new energy vehicle market.

However, Lotus now couldn't even see Tianxing Automobile's shadow.

Their gap is growing ever larger.

"Sigh, such a headache."

Li Bing and Li Xiang exchanged a sigh, while He Xiaopeng, Shen Hui, and Zhu Jianming felt relieved, as Xiao Peng, Weima, and Ling Pao were all priced under twenty thousand, so Tianxing couldn't threaten them.

"Mr. Lu, is there another easter egg?"

Seeing Lu Liang still on stage after the good news, audience members planning to leave couldn't help but ask loudly.

"I'm waiting for you all to leave first."

Lu Liang waved with a smile and added, "Don't forget, today all three canteens in the district are free, and there's a fruit yogurt giveaway. Enjoy them before leaving."

"Okay, got it, you can leave now." A young man waved grandly, as if ordering a subordinate.

"Alright, bye-bye." Lu Liang chuckled.

He only left from the side of the stage after most of the guests had left.

"Mr. Lu, congratulations!"

"Yao Guang is about to replicate Tianshu's sales miracle."

"BMW, Mercedes-Benz, Audi, probably sweating bullets."

Seeing Lu Liang leave the stage, a group of business friends immediately surrounded him, offering various compliments.

With the end of the Yao Guang new car launch, next up is the Tianxing Automobile public financing conference the day after tomorrow.

Yao Guang replicating Tianshu's sales miracle essentially secures its spot as the leading luxury brand in China's new energy sector.

The 7.2 billion USD public financing conference the day after tomorrow will surely attract the attention of major foreign venture capital institutions.

If you prosper, don't forget friends.

Everyone hopes Lu Liang can say a few good words for them, help attract some investment. If Tianxing Finance can invest directly, that would be even better.

"Then, everyone just come by at that time."

Realizing everyone's intention, Lu Liang asked Xu Jiawei to distribute invitations for three o'clock in the afternoon at Tianxing Office Building on the 15th floor.

"Thank you, Mr. Lu."

"Mr. Lu's magnanimity is really admirable."

The crowd was stunned, not expecting Lu Liang to agree so readily.

One must note, peers are rivals; nowadays, people only wish for rivals' downfall, not their prosperity.

"The market is big and requires everyone's joint effort to grow and strengthen." Lu Liang smiled and said.

Even just East Country's market could birth several luxury brands and numerous affordable brands.

Tianxing Automobile is destined to not monopolize this market, but Tianxing Technology can.

Whether it's NIO, Li Xiang, Ling Pao, or Shen Lan, they are all equipped with Tianxing Car Machine, their success only increases the market share of Tianxing Car Machine.

After all, car machine systems are different than other technologies; if they can maintain market leadership, long-term use by users will foster dependency.

Then it will become like Android, forming a true monopoly, even if Pengpai and HongMeng are touted to high heavens, their underlying architecture is Android.

Lu Liang wants Tianxing Car Machine to become an indispensable underlying architecture in the new energy intelligent car market.

When that time comes, it will be like lying down to collect money.

Just like Shen Lan, already sold 12,500 units equipped with Tianxing Intelligent Driving support package up to now.

Each unit provides Tianxing Technology with 10,500 in revenue, costing only 2500, netting 8000 profit.

This is even under Shen Lan's permanent 30% discount, while NIO and Li Xiang purchase at the original price of 15,000.

As of today, Tianxing Technology has already reached net profitability ahead of Tianxing Automobile.